A while back I wrote at length about Value Based Programming. One of the tenets I addressed was the importance of providing a unique and personal experience for listeners. Listeners want one-to-one not "from the stage." They desire stations to understand who they are and what they want and create programming accordingly, not simply deliver a "one size fits all" product (think Swatch and Tryvertising).
It's not just listeners of course who are looking for a sense of community (think Starbucks to "MySpace") and something special and personal when they encounter your station in person.
Here's an article from Trendwatching that offers multiple examples of businesses that are doing both.
Roadmap 2017: Six (of the many) Trends We’re Watching for Country Radio - As we prepare to send A&O&B’s on-line perceptual “Roadmap 2017” into the field, I thought a look back at some of the many topics we explored in last year...
3 weeks ago