What do people like to do most over the holidays? For nearly 2/3rds of adults it’s spending time with family and friends – that’s according to a Harris poll of 2,455 adults cited by Media Life Magazine. Next: going to holiday dinners and parties (9%), finding and giving presents (6%), and watching TV specials and hearing holiday songs on the radio (4%).
When it comes to New Year’s Resolutions, losing weight continues to be number one, although myGoals.com reports the percent of people set on shedding pounds (27%) is down from 31% last year. Other goals include personal growth and interest (15%), personal finance (15%), career (12%) and education and training (9%).
Consider these stats as you create last minute Christmas and New Year’s imaging and promotions.
What is Your Mobile Strategy? - *You can’t ignore this freight train. Your radio station must be active on the most used device, with the most personal impact, and an increasing role in ...
3 weeks ago