tag:blogger.com,1999:blog-24342827.post8333643147775546046..comments2022-12-11T07:01:28.336-05:00Comments on Mike O'Malley's Blog: Effective Emails Start with Strong Subject LinesMike O'Malleyhttp://www.blogger.com/profile/10934926140449754355noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-24342827.post-63445589225138269942012-09-25T20:56:02.900-04:002012-09-25T20:56:02.900-04:00One additional thought on the success of this emai...One additional thought on the success of this email. The subject lines that are most effective are frequently the ones that are all about the audience – the "What's In It For Me" factor. There's a difference in how listeners react to "We've got tickets to Zac Brown" and "OPEN this email and you might win Zac Brown Tickets". Put the listener-first and they're more likely to respond.Michelle Novakhttp://www.presslaff.comnoreply@blogger.com