tag:blogger.com,1999:blog-243428272024-03-07T18:08:56.538-05:00Mike O'Malley's BlogIdeas for Radio Executives, Programmers, Sales, Promotion and Talent. There's more from Mike O'Malley, Jaye Albright and Becky Brenner at the Albright & O'Malley & Brenner website: www.aandoandb.comMike O'Malleyhttp://www.blogger.com/profile/10934926140449754355noreply@blogger.comBlogger230125tag:blogger.com,1999:blog-24342827.post-77620199249898234732017-09-29T12:04:00.003-04:002017-09-29T12:04:32.608-04:00THIS BLOG HAS MOVED TO ......the A&O&B website. Link to all our blogs and articles - new and old - <a href="http://www.aandoandb.com/blog/">here</a><br />
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<br />Mike O'Malleyhttp://www.blogger.com/profile/10934926140449754355noreply@blogger.com0tag:blogger.com,1999:blog-24342827.post-75714833542131481792017-05-05T08:34:00.000-04:002017-05-05T08:34:01.638-04:00'WILL RADIO BE PUSHED OUT OF THE CONNECTED CAR?" IS THE WRONG QUESTION FOR BROADCASTERS TO ASK<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidgxfAHT-a9Ugb651L-l6J9iMgime58pH4cSgv4lqw_Qswf1HZPqSiuxpyvlieQOATZLPyR482G-JPNyUqSqylb-wn8PegAQLK-H-kUKT2sCwChcEQTEyZe7uhPZRa6UtYMtVZ/s1600/ConnectedCarCompressed.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="255" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidgxfAHT-a9Ugb651L-l6J9iMgime58pH4cSgv4lqw_Qswf1HZPqSiuxpyvlieQOATZLPyR482G-JPNyUqSqylb-wn8PegAQLK-H-kUKT2sCwChcEQTEyZe7uhPZRa6UtYMtVZ/s400/ConnectedCarCompressed.jpg" width="400" /></a></div>
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<span style="font-family: inherit;"><span style="color: #777777; font-size: 10.5pt;">A recent </span><a href="https://www.facebook.com/Albright-OMalley-Brenner-Country-Radio-Specialists-170807776316558/?ref=aymt_homepage_panel"><span style="color: #5c93c6; font-size: 10.5pt; text-decoration-line: none;">A&O&B Facebook</span></a><span style="color: #777777; font-size: 10.5pt;"> post
from </span><a href="http://www.aandoandb.com/staff/jaye-albright/"><span style="color: #5c93c6; font-size: 10.5pt; text-decoration-line: none;">Jaye</span></a><span style="color: #777777; font-size: 10.5pt;"> got
quite a bit of attention.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 21.0pt; margin-bottom: 11.25pt;">
<span style="font-family: inherit;"><span style="color: #777777; font-size: 10.5pt;">It concerned a </span><a href="https://www.reviewjournal.com/business/nab-sees-tvs-growing-presence-in-vehicles/"><span style="color: #5c93c6; font-size: 10.5pt; text-decoration-line: none;">story</span></a><span style="color: #777777; font-size: 10.5pt;"> by
the Las Vegas Review-Journal’s Todd Prince speculating about whether or not
television would remove radio from the car in the same way it did in the living
room – only this time using tablets.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 21.0pt; margin-bottom: 11.25pt;">
<span style="color: #777777; font-size: 10.5pt;"><span style="font-family: inherit;">The article also made some estimates about the growth of the
connected car – now reported to be 12% but projected to reach 85% by 2025.<o:p></o:p></span></span></div>
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<span style="font-family: inherit;"><span style="color: #777777; font-size: 10.5pt;">Business Insider’s Andrew Meola </span><a href="http://www.businessinsider.com/internet-of-things-connected-smart-cars-2016-10"><span style="color: #5c93c6; font-size: 10.5pt; text-decoration-line: none;">foresees</span></a><span style="color: #777777; font-size: 10.5pt;"> that
connected cars will cross the 80% threshold by 2021 and that this would equate
to a “compound annual growth rate of 35% from 21 million connected cars in
2016.”<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 21.0pt; margin-bottom: 11.25pt;">
<span style="color: #777777; font-size: 10.5pt;"><span style="font-family: inherit;">“Internet-enabled cars” is a topic we’ve been tracking at
A&O&B for a number of years through our annual online perceptual
Roadmap.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 21.0pt; margin-bottom: 11.25pt;">
<span style="color: #777777; font-size: 10.5pt;"><span style="font-family: inherit;">Our “Roadmap 2017” looked at the percent of 18-54 country
listeners who reported having either a built-in or plug-in connection to the
Internet.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 21.0pt; margin-bottom: 11.25pt;">
<span style="color: #777777; font-size: 10.5pt;"><span style="font-family: inherit;">This year’s 13% “built-in” is similar to the 12% cited in the
Las Vegas Review-Journal’s article. The percent of Roadmap 2017 respondents
reporting built-in access has more than doubled over the past 2 years while
those having plug-in access is up significantly too.<o:p></o:p></span></span></div>
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<span style="color: #777777; font-size: 10.5pt;"><span style="font-family: inherit;">Meanwhile the percent of listeners self-reporting that they do
not have in-car Internet access fell below 50% for the first time since we’ve
been trending the data.<o:p></o:p></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhj3MyyIbO-otVxEKsPF7al0lda7r1zEmb_6ZPDbix1GRVHodFUPx53SfxlmkO9hhwOr9EqBM6x9nfR4e-xMP6s_9XiJqMTnB34fQOvONyNL9Y3Yo624LQav8DRZVE0__jby13/s1600/InCarInternetTrend.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: inherit;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhj3MyyIbO-otVxEKsPF7al0lda7r1zEmb_6ZPDbix1GRVHodFUPx53SfxlmkO9hhwOr9EqBM6x9nfR4e-xMP6s_9XiJqMTnB34fQOvONyNL9Y3Yo624LQav8DRZVE0__jby13/s320/InCarInternetTrend.jpg" width="320" /></span></a></div>
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<span style="color: #777777; font-size: 10.5pt;"><span style="font-family: inherit;"><br /></span></span></div>
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<span style="font-family: inherit;"><span style="color: #777777; font-size: 10.5pt;">A project by </span><a href="https://www.accenture.com/us-en/insight-automotive-connected-vehicle"><span style="color: #5c93c6; font-size: 10.5pt; text-decoration-line: none;">Accenture</span></a><span style="color: #777777; font-size: 10.5pt;"> showed
that among infotainment services, entertainment scored significantly higher
than information, productivity and educational in terms of importance. The
study also found that among technology choices, streaming music (82% either
currently using or wanting to use this technology) had a sizeable lead over
operating smart phone via steering wheel controls (70%), web surfing using an
in-car monitor (50%), and read and dictate emails while driving (49%).<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 21.0pt; margin-bottom: 11.25pt;">
<span style="font-family: inherit;"><span style="color: #777777; font-size: 10.5pt;">Last summer Nielsen </span><a href="http://www.nielsen.com/us/en/insights/reports/2016/2016-autotechcast-report-lite.html"><span style="color: #5c93c6; font-size: 10.5pt; text-decoration-line: none;">reported</span></a><span style="color: #777777; font-size: 10.5pt;"> that
among all ages surveyed, “safety is consumers’ top tech consideration.” However
the interest in connectivity vs. safety was nearly tied – and connectivity was
number one in interest among Millennials.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 21.0pt; margin-bottom: 11.25pt;">
<span style="font-family: inherit;"><span style="color: #777777; font-size: 10.5pt;">Meanwhile, according to a Business Insider </span><a href="http://www.businessinsider.com/what-consumers-want-from-connected-car-2015-2"><span style="color: #5c93c6; font-size: 10.5pt; text-decoration-line: none;">report</span></a><span style="color: #777777; font-size: 10.5pt;"> from
2015, consumers who are aware of connected cars are most interested in
streaming music inside the car (69%), surfing using a monitor (57%), one or
more of five traffic/driver-related features (41-52%), and access to social
media (40%).<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 21.0pt; margin-bottom: 11.25pt;">
<span style="font-family: inherit;"><span style="color: #777777; font-size: 10.5pt;">Earlier this year </span><a href="http://www.edisonresearch.com/"><span style="color: #5c93c6; font-size: 10.5pt; text-decoration-line: none;">Edison
Research</span></a><span style="color: #777777; font-size: 10.5pt;"> reported on in-car audio sources via their </span><a href="http://www.edisonresearch.com/infinite-dial-2017/"><span style="color: #5c93c6; font-size: 10.5pt; text-decoration-line: none;">Infinite Dial</span></a><span style="color: #777777; font-size: 10.5pt;">.
Including in those findings were that, among persons 18+ who’d either driven or
ridden in a car in the last month:<o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="font-family: inherit;"><span style="color: #222222; font-size: 10pt;">·<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]--><span style="color: #222222; font-size: 10pt;">AM/FM in-car listening from 2014 to 2017 is off 86-82%.<o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="font-family: inherit;"><span style="color: #222222; font-size: 10pt;">·<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]--><span style="color: #222222; font-size: 10pt;">Listening to owned digital music increased from 31-45% (with CD
usage down 61% to 52%).<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.5pt; margin-bottom: 10.5pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: inherit;"><span style="color: #222222; font-size: 10pt;">·<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]--><span style="color: #222222; font-size: 10pt;">Online radio listening increased 14% to 26%.<o:p></o:p></span></span></div>
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<!--[if !supportLists]--><span style="font-family: inherit;"><span style="color: #222222; font-size: 10pt;">·<span style="font-size: 7pt; font-stretch: normal; font-variant-numeric: normal; line-height: normal;">
</span></span><!--[endif]--><span style="color: #222222; font-size: 10pt;">Listening to Internet radio in the car using a cell phone
connected to the car’s audio system rose from 26 to 40% (based on those who own
a cell phone).<o:p></o:p></span></span></div>
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<br /></div>
<div class="MsoNormal" style="background: white; line-height: 21.0pt; margin-bottom: 11.25pt;">
<span style="font-family: inherit;"><a href="http://www.radioworld.com/show-news/0005/connected-cars-connected-audiences-connected-communities/339584"><span style="color: #5c93c6; font-size: 10.5pt; text-decoration-line: none;">According</span></a><span style="color: #777777; font-size: 10.5pt;"> to
Radioworld.com, </span><a href="https://www.linkedin.com/in/scott-burnell-3570705"><span style="color: #5c93c6; font-size: 10.5pt; text-decoration-line: none;">Scott Burnell</span></a><span style="color: #777777; font-size: 10.5pt;">, Ford
Motor Co.’s Global Lead for Business Development and Partner Management, Ford
Developer program said that despite an increase in streaming, broadcast radio
has unique advantages and opportunities. “Humans want interactions with humans;
they want interactions with other humans. They want friends, family and someone
they trust to tell them what is good and what they should be checking out.”<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 21.0pt; margin-bottom: 11.25pt;">
<span style="font-family: inherit;"><span style="color: #777777; font-size: 10.5pt;">Plus, the above referenced BI survey </span><a href="http://www.businessinsider.com/what-consumers-want-from-connected-car-2015-2"><span style="color: #5c93c6; font-size: 10.5pt; text-decoration-line: none;">noted</span></a><span style="color: #777777; font-size: 10.5pt;"> that
25% said they would accept commercials as payment for these services being
free.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 21.0pt; margin-bottom: 11.25pt;">
<span style="color: #777777; font-size: 10.5pt;"><span style="font-family: inherit;">Humans interacting, local insights, and commercials as
compensation – sounds like some of the things radio can (should) do best.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 21.0pt; margin-bottom: 11.25pt;">
<span style="color: #777777; font-size: 10.5pt;"><span style="font-family: inherit;">So back to the question of, “Will radio be pushed out of the
car?”<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 21.0pt; margin-bottom: 11.25pt;">
<span style="color: #777777; font-size: 10.5pt;"><span style="font-family: inherit;">Tomorrow or the next day? Not likely.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="background: white; line-height: 21.0pt; margin-bottom: 11.25pt;">
<span style="color: #777777; font-size: 10.5pt;"><span style="font-family: inherit;">But as Roadmap 2017 pointed out, the percent of Internet-enabled
cars – at least for country users – continues to increase. And that’s a trend
expected to continue as older cars are replaced with connected ones.<o:p></o:p></span></span></div>
<br />
<div class="MsoNormal" style="background: white; line-height: 21.0pt; margin-bottom: 11.25pt;">
<span style="color: #777777; font-size: 10.5pt;"><span style="font-family: inherit;">So a more urgent question is, “What will we do today (and
tomorrow and the next day) that will place us in the top tier of ‘must hear’
content?”</span><span style="font-family: Open Sans, serif;"><o:p></o:p></span></span></div>
Mike O'Malleyhttp://www.blogger.com/profile/10934926140449754355noreply@blogger.com0tag:blogger.com,1999:blog-24342827.post-86881970103845475322017-04-12T06:17:00.000-04:002017-04-16T16:50:42.691-04:00Expecting the Unexpected: Preparing Now to Manage a Future Crisis<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgctpHr-VFFKdg2kJnzlHLNzNdgRzfpKdGAxMwHWW24ePcxe6jmRAysavzjo1kpEyrKxSFt3hOOXYvbqEdl_OLUPUrk_ZY6whw0W7OQ-WSYFbwmhMvwpS9ho7YaSiNLaPf_fcgr/s1600/CrisisAhead_tiny.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="196" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgctpHr-VFFKdg2kJnzlHLNzNdgRzfpKdGAxMwHWW24ePcxe6jmRAysavzjo1kpEyrKxSFt3hOOXYvbqEdl_OLUPUrk_ZY6whw0W7OQ-WSYFbwmhMvwpS9ho7YaSiNLaPf_fcgr/s400/CrisisAhead_tiny.jpg" width="400" /></a></div>
<div style="color: #333333; font-size: 16px;">
<span style="font-family: inherit;">The past few weeks have provided strong reminders that PR disasters happen.</span></div>
<div style="color: #333333; font-size: 16px;">
<span style="font-family: inherit;"><br /></span></div>
<div style="color: #333333; font-size: 16px;">
<span style="font-family: inherit;">Simply opening Facebook these days should provide you sufficient encouragement to have a plan for how you would handle a worst-case scenario.</span></div>
<div style="color: #333333; font-size: 16px;">
<span style="font-family: inherit;"><br /></span></div>
<div style="color: #333333; font-size: 16px;">
<span style="font-family: inherit;">Radio is far from immune from things suddenly going very wrong: from something that aired that wasn’t supposed to, to a contesting misstep, to the exiting of a popular talent.</span></div>
<div style="color: #333333; font-size: 16px;">
<span style="font-family: inherit;"><br /></span></div>
<div style="color: #333333; font-size: 16px;">
<span style="font-family: inherit;">A good starting point for reviewing or creating your own PR disaster plan comes from this <a data-mce-href="http://hbswk.hbs.edu/archive/2402.html" href="http://hbswk.hbs.edu/archive/2402.html">piece</a> by Steve Gosset that appeared in the Harvard Business School's <a data-mce-href="http://hbswk.hbs.edu/Pages/browse.aspx" href="http://hbswk.hbs.edu/Pages/browse.aspx">Harvard Management Communication</a>.</span></div>
<ul style="color: #333333; font-size: 16px;">
<li><span style="font-family: inherit;">Develop a “decisive and sincere” response that shows humility by admitting mistakes and promising to make amends. This can help minimize long term brand damage.</span></li>
<li><span style="font-family: inherit;">Have someone in authority be the face of this honest empathy. Leadership should be perceived as understanding the problem, managing the situation, and doing the right thing. One caveat: be sure the brand spokesperson can believably convey the message. And avoid “No Comment” or being non-responsive. Both can be perceived as guilt.</span></li>
<li><span style="font-family: inherit;">Create a crisis plan and review it annually – even consider a crisis drill.</span></li>
</ul>
<div style="color: #333333; font-size: 16px;">
<span style="font-family: inherit;"><br /></span></div>
<div style="color: #333333; font-size: 16px;">
<span style="font-family: inherit;">Jacob Warwick a contributing author to the Percolate Blog and the content manager for <a data-mce-href="http://www.brianhonigman.com/" href="http://www.brianhonigman.com/">Honigman Media</a> <a data-mce-href="https://blog.percolate.com/2015/06/brand-reputation-management-crisis-control/" href="https://blog.percolate.com/2015/06/brand-reputation-management-crisis-control/">suggests</a> learning from other brands’ crisis responses in order to limit brand damage.</span></div>
<div style="color: #333333; font-size: 16px;">
<span style="font-family: inherit;"><br /></span></div>
<div style="color: #333333; font-size: 16px;">
<span style="font-family: inherit;">Responding quickly is one lesson to embrace.</span></div>
<div style="color: #333333; font-size: 16px;">
<span style="font-family: inherit;"><br /></span></div>
<div style="color: #333333; font-size: 16px;">
<span style="font-family: inherit;">Citing Yum! Brands’ quick response to a false claim about their beef,</span></div>
<blockquote style="color: #333333; font-size: 16px;">
<span style="font-family: inherit;">“Taco Bell was quick to respond by revealing the actual ingredients in their recipes and launched a multi-platformed PR campaign that included a public service announcement distributed through their social media outlets such as YouTube, Facebook, and others.”</span></blockquote>
<div style="color: #333333; font-size: 16px;">
<span style="font-family: inherit;">Warwick pointed to a poll showing that the brand's prompt Facebook efforts were perceived positively by 91% while their YouTube response received an 89% positive response.</span></div>
<div style="color: #333333; font-size: 16px;">
<span style="font-family: inherit;"><br /></span></div>
<div style="color: #333333; font-size: 16px;">
<span style="font-family: inherit;">He goes on to suggest the following checklist:</span></div>
<ul style="color: #333333; font-size: 16px;">
<li><span style="font-family: inherit;">Understand what happened</span></li>
<li><span style="font-family: inherit;">Establish a simple, consistent, and clear response</span></li>
<li><span style="font-family: inherit;">Create a monitoring system</span></li>
<li><span style="font-family: inherit;">Address small brush fires</span></li>
<li><span style="font-family: inherit;">Have a distribution strategy for apologies</span></li>
<li><span style="font-family: inherit;">Make disasters learning opportunities that can prevent similar situations from occurring in the future</span></li>
</ul>
<div style="color: #333333; font-size: 16px;">
<span style="font-family: inherit;"><br /></span></div>
<div style="color: #333333; font-size: 16px;">
<span style="font-family: inherit;">Fast Company’s <a data-mce-href="https://www.fastcompany.com/3051481/know-it-all/5-steps-to-regaining-trust-after-a-pr-disaster" href="https://www.fastcompany.com/3051481/know-it-all/5-steps-to-regaining-trust-after-a-pr-disaster">5 Steps to Regain Trust After a Disaster</a> offers some additional insights and recommendations:</span></div>
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<li><span style="font-family: inherit;">Acknowledge the Issue and setup a task force.</span></li>
<li><span style="font-family: inherit;">Set up a “stop the bleeding team” who will think as the competition thinks (i.e., taking advantage of your situation).</span></li>
<li><span style="font-family: inherit;">Create empathy. Overreact in favor of the consumer</span></li>
<li><span style="font-family: inherit;">Find friends who can help you spread your point of view and talking points.</span></li>
<li><span style="font-family: inherit;">Rebuild your reputation.</span></li>
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<span style="font-family: inherit;">"While the short-term machine is in action to manage the outrage, go back to the drawing board and ask yourself what’s needed in order to recover your long-term reputation. Remember you’ve just lost your most essential brand value–trust–so anything and everything you say in the future will be questioned."</span></blockquote>
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<span style="font-family: inherit;">Here are some other resources you might find helpful:</span></div>
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<a data-mce-href="http://www.businessinsider.com/pr-disasters-crisis-management-2011-5" href="http://www.businessinsider.com/pr-disasters-crisis-management-2011-5"><span style="font-family: inherit;">http://www.businessinsider.com/pr-disasters-crisis-management-2011-5</span></a></div>
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<a data-mce-href="http://www.telegraph.co.uk/connect/small-business/how-to-manage-a-public-relations-disaster/" href="http://www.telegraph.co.uk/connect/small-business/how-to-manage-a-public-relations-disaster/"><span style="font-family: inherit;">http://www.telegraph.co.uk/connect/small-business/how-to-manage-a-public-relations-disaster/</span></a></div>
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<a data-mce-href="https://www.bernsteincrisismanagement.com/the-10-steps-of-crisis-communications/" href="https://www.bernsteincrisismanagement.com/the-10-steps-of-crisis-communications/"><span style="font-family: inherit;">https://www.bernsteincrisismanagement.com/the-10-steps-of-crisis-communications/</span></a></div>
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<a data-mce-href="https://blog.hootsuite.com/social-media-crisis-management/amp/" href="https://blog.hootsuite.com/social-media-crisis-management/amp/"><span style="font-family: inherit;">https://blog.hootsuite.com/social-media-crisis-management/amp/</span></a></div>
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<span style="font-family: inherit;"><a data-mce-href="http://www.huffingtonpost.com/liz-wainger/prevent-pr-disaster-6-ste_b_9334614.html" href="http://www.huffingtonpost.com/liz-wainger/prevent-pr-disaster-6-ste_b_9334614.html">http://www.huffingtonpost.com/liz-wainger/prevent-pr-disaster-6-ste_b_9334614.html</a>?</span></div>
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<span style="font-family: inherit;"><br /></span></div>
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<span style="font-family: inherit;">And one final thought from <a data-mce-href="https://www.fastcompany.com/" href="https://www.fastcompany.com/">Fast Company</a>:</span></div>
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<span style="font-family: inherit;">… [a] PR crisis is a wake-up call for every company to prepare in case of a similar blunder. No matter how good you are or how trusted your brand is today, no one’s immune from a PR crisis forever.</span></div>
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<span style="font-family: inherit;">Have a crisis-related experience or pre-crisis preparation you'd like to share?</span></div>
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<sub>Photo Credit Copyright: <a href="https://www.123rf.com/profile_tang90246" sub=""></a></sub></div>
Mike O'Malleyhttp://www.blogger.com/profile/10934926140449754355noreply@blogger.com0tag:blogger.com,1999:blog-24342827.post-21740165286538711862017-04-01T08:30:00.000-04:002017-04-16T16:47:25.488-04:009 Lessons from Baseball that Can Help Your Radio Station<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsSy7YXjBTQMZUwHUklZg0PhAbfLpepAus6EsVnf21YAiEpgWe8mnKnayw1vbcQdhwMvB9MBasatU_lsxdJBfW6GAhxhLmye_TB0fKFPS8-kT5_E9J7O49ca3BbbskAtUOXDRZ/s1600/BaseballOnPitchingRubber.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsSy7YXjBTQMZUwHUklZg0PhAbfLpepAus6EsVnf21YAiEpgWe8mnKnayw1vbcQdhwMvB9MBasatU_lsxdJBfW6GAhxhLmye_TB0fKFPS8-kT5_E9J7O49ca3BbbskAtUOXDRZ/s400/BaseballOnPitchingRubber.jpg" width="400" /></a></div>
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<span style="font-family: inherit;">Baseball likes the number 9: 9 players in the batting order, 9 innings, 9 fielding positions, great <a data-mce-href="http://m.mlb.com/news/article/6837626//" href="http://m.mlb.com/news/article/6837626//">players</a> who wore the number 9 like Ted Williams, Roger Marris and Carlos Guillen. </span></div>
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<span style="font-family: inherit;">So in honor of Opening Day 2017, here are 9 ways baseball can inspire you to do your best radio.</span></div>
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<span style="font-family: inherit;">And, be warned, we just might go into extra innings.</span></div>
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<span style="font-family: inherit;">1. Baseball is played one pitch at a time.</span></div>
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<span style="font-family: inherit;">The standings, the win loss record, even the box score are only summations of a game’s pitch by pitch activity.<br /></span></div>
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<span style="font-family: inherit;">A pitcher discussing his performance is likely to zero in on a few pitches that made a difference in a game.</span></div>
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<span style="font-family: inherit;">Likewise, the impression of a show is earned one break at a time. Think of each break as a pitch that could have a game changing impact.</span></div>
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<span style="font-family: inherit;">2. Staying stationary invites others to pass you.</span></div>
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<span style="font-family: inherit;">A core principle behind the “<a data-mce-href="https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=7&cad=rja&uact=8&ved=0ahUKEwjL4tur-oPTAhVRyWMKHZQEA3cQFghNMAY&url=https%3A%2F%2Fwww.amazon.com%2FMoneyball-Art-Winning-Unfair-Game%2Fdp%2F0393324818&usg=AFQjCNHyWpFa6LHDAkdokjH0EjOOsisZ_g&sig2=lpVxZOPEQgBrdhfnR6E-Yg" href="https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=7&cad=rja&uact=8&ved=0ahUKEwjL4tur-oPTAhVRyWMKHZQEA3cQFghNMAY&url=https%3A%2F%2Fwww.amazon.com%2FMoneyball-Art-Winning-Unfair-Game%2Fdp%2F0393324818&usg=AFQjCNHyWpFa6LHDAkdokjH0EjOOsisZ_g&sig2=lpVxZOPEQgBrdhfnR6E-Yg">Moneyball</a>” strategy is that new thinking can give you a competitive advantage. In the case of Billy Beane and the Oakland A’s it was the suggestion to use was non-traditional metrics to determine the value of a player – perhaps most famously at the time (late 90’s to early 2000’s) a player’s on-base percentage was undervalued while slugging was over-valued.</span></div>
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<span style="font-family: inherit;">Stations too can have assets that could be leveraged for greater benefit: someone with raw talent that can be groomed for greatness, someone with untapped creative skills that perhaps is in another department, even non-radio people in the market who could make a positive contribution.</span></div>
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<span style="font-family: inherit;">Similarly consider those metrics you already have access too; time spent with those (ratings, research, logs, your music system, etc.) can open new doors of opportunity.</span></div>
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<span style="font-family: inherit;">We have so many demands on us that creative thinking and potentially great ideas that have yet to be explored can be casualties of time, resulting in a ‘status quo’ approach that can allow others to capture a competitive advantage that could have been yours.</span></div>
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<span style="font-family: inherit;">3. “You don’t save a pitcher for tomorrow. Tomorrow it may rain.” Leo Durocher</span></div>
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<span style="font-family: inherit;">In her <a data-mce-href="https://www.psychologytoday.com/blog/life-the-loose/201202/dont-save-the-best-last" href="https://www.psychologytoday.com/blog/life-the-loose/201202/dont-save-the-best-last">piece</a>, “Don’t Save the Best for Last,” Psychology Today writer Amy Cooper Rodriguez shares the story of her grandfather who would always squirrel away things until they fall apart instead of using them when they were most valuable. Vegetables that have gone bad would be eaten before the fresh vegetables - which in turn would go bad before finally being eaten.</span></div>
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<span style="font-family: inherit;">What’s holding you back from launching your latest great idea, a great coaching tip someone gave you, or working on an area of your performance that you know you want to improve? Fear of failure? Lack of confidence? Simply not giving it a high enough priority? Meaning to get started but never quite getting around to it?</span></div>
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<span style="font-family: inherit;"><a data-mce-href="https://www.tonyrobbins.com/empower-yourself-through-action/" href="https://www.tonyrobbins.com/empower-yourself-through-action/">Tony Robbins</a>: “…the greatest gift that extraordinarily successful people have over the average person is their ability to get themselves to take action."</span></div>
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<span style="font-family: inherit;">4. Relatedly, the home run is not the only measure of hitting success</span></div>
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<span style="font-family: inherit;">Great baseball thinker <a data-mce-href="http://www.baseballthinkfactory.org/btf/pages/essays/jameserp.htm" href="http://www.baseballthinkfactory.org/btf/pages/essays/jameserp.htm">Paul Johnson</a> puts the <a data-mce-href="http://www.hardballtimes.com/why-woba-works/" href="http://www.hardballtimes.com/why-woba-works/">value of a home run</a> at three times that of a single. However the ability to home runs is still no guarantee of winning. In fact, a double, a single and a walk have a greater combined value than a homer.</span></div>
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<span style="font-family: inherit;">The 2016 Baltimore Orioles had the highest ratio of <a data-mce-href="https://www.teamrankings.com/mlb/stat/home-runs-per-game" href="https://www.teamrankings.com/mlb/stat/home-runs-per-game">home runs to at bats</a> - about 1:22. Meanwhile the 2016 World Series Champions the Chicago Cubs were 13th.</span></div>
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<span style="font-family: inherit;">The point is, knock your content out of the park when you can, but remember that being able to get on base consistently wins games too.</span></div>
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<span style="font-family: inherit;">5. Scouting is Important</span></div>
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<span style="font-family: inherit;">Injuries, lapses in performance, schedule changes, are all part of baseball making a team’s farm system an important component of remaining competitive. Staff changes happen for any number of reasons.</span></div>
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<span style="font-family: inherit;">Having good people on your radar is smart not because doing so makes it easier to fill vacancies, but rather because it's a strategy that can help maintain or improve your lineup.</span></div>
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<span style="font-family: inherit;">No ball team would figure they could replace their all-stars with sub- par players they had to ‘settle for’ and continue to perform at the same level.</span></div>
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<span style="font-family: inherit;">A radio station can’t think that way either.</span></div>
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<span style="font-family: inherit;">6. “If you don't know where you're going you're gonna wind up some place else.” <a data-mce-href="http://www.goodreads.com/quotes/23616-if-you-don-t-know-where-you-are-going-you-ll-end" href="http://www.goodreads.com/quotes/23616-if-you-don-t-know-where-you-are-going-you-ll-end">Yogi Berra</a></span></div>
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<span style="font-family: inherit;">Successful stations (and people for that matter) need a plan - probably lots of them. In radio the list includes ratings and sales plans to get to reach goals, plans for differentiation, a plan for social media, a plan to help your talent improve, and a backup plan or two for should original plans go sideways.</span></div>
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<span style="font-family: inherit;">7. “The manager’s job is to do everything it takes to set his or her team up to win.” Earl Weaver<br /></span></div>
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<span style="font-family: inherit;">Know each individual on your team: their skills, motivations, values and vulnerabilities. </span></div>
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<span style="font-family: inherit;">Make everyone feel important and valued.</span></div>
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<span style="font-family: inherit;">Recognize those with the greatest potential and spend sufficient quality coaching time with them.</span></div>
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<span style="font-family: inherit;">Have a well-thought out strategy that takes advantage of your assets.</span></div>
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<span style="font-family: inherit;">Solicit input from others.</span></div>
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<span style="font-family: inherit;">Writing in Forbes, Glenn Llopis put it this way: “…managers must quickly earn trust from their colleagues to inspire team unity and collaboration that is centered on the fundamental principles of loyalty, communication and transparency. The best managers get it: no explanation required. They are proactive in addressing the needs of their team. They go out of their way to be creative and find new ways to uniquely motivate each member of the team. </span></div>
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<span style="font-family: inherit;">They are always aware of moods, mindset, attitude, and engagement levels. The best managers are the ones who “take one for the team” and can quickly turn around times of duress into rewarding opportunities.</span></div>
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<span style="font-family: inherit;">8. Embrace the Bobble Head!</span></div>
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<span style="font-family: inherit;">While it varies across ball clubs, playing better generally improves attendance. Still, an effective promotion can goose a single night’s attendance. Bobble Head Night for example has spiked attendance 5000 to 20000. Smaller promotions have helped generate additional if smaller ticket sale increases.</span></div>
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<span style="font-family: inherit;">Bobble Heads are prized by fans as limits edition, one of a kind collectible. Fox Sports reports that some are even passed down as family heirlooms.</span></div>
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<span style="font-family: inherit;">The key to any successful baseball promotion is the same as it is for radio: know what listeners will respond to and why.</span></div>
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<span style="font-family: inherit;">Radio is in a unique position to create once in a lifetime experiences for listeners. Embrace it.</span></div>
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<span style="font-family: inherit;">9. Respect the fans</span></div>
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<span style="font-family: inherit;">Fans love their team and expect (rightly so) to have the team reciprocate. Such reciprocity starts with a goal of fielding the best team possible and extends to creating a culture where everyone on the team is prepared to contribute and to play "all out" every day on every play – which is a basic fan expectation.</span></div>
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<span style="font-family: inherit;">It also means creating a great environment to watch the game in person, the ability to access the game anywhere on any device, to have more than an impersonal relationship with the team.</span></div>
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<span style="font-family: inherit;">Country fans have similar expectations. Whether it’s the result of the bond artists have formed with country fans or the personal nature of the music or the efforts of country stations to connect fans to artists, there’s a connectivity expectation.</span></div>
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<span style="font-family: inherit;">It’s magic.</span></div>
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<span style="font-family: inherit;">Have a mindset of “loving on the fans” and making them feel special</span></div>
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<span style="font-family: inherit;">Extra Innings:</span></div>
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<span style="font-family: inherit;">10. “If you’ve got a great fastball, throw it.” Mike O’Malley, Consultant/Partner A&O&B</span></div>
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<span style="font-family: inherit;">Translation: find out what you’re best at, and do that as often as you can.</span></div>
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<span style="font-family: inherit;">I'm always disappointed when I ask an air talent (often new to the business), what it is they do best on the air and get a blank look as an answer. How will you grow your assets if you don't know what they</span></div>
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<span style="font-family: inherit;">Sure, you’ll need some additional, solid material to round out your performance, you’ll be remembered by what you do most often – so be sure you’re always playing to your strengths.</span></div>
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<span style="font-family: inherit;">It’s opening day every day at our stations – a new day of fun, ideas, creativity, and a chance to connect in a special way with those who have come through our ‘turnstiles.’</span></div>
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<span style="font-family: inherit;">Who’s ready to take the field and be awesome?!</span></div>
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Mike O'Malleyhttp://www.blogger.com/profile/10934926140449754355noreply@blogger.com0tag:blogger.com,1999:blog-24342827.post-44873242850404044922017-03-20T16:38:00.000-04:002017-04-16T16:42:27.546-04:00Some Satisfying News: Country Radio Satisfaction Levels Tick Up<div class="separator" style="clear: both; text-align: center;">
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<em>First, “Thank you!” to all who were a part of A&O&B’s 23<sup>rd</sup> annual Pre-CRS Seminar Wednesday, February 22<sup>nd</sup>, in Nashville. From our attendees to our presenters to our sponsor BMLG – we appreciate each of you!</em></div>
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<em>As we’ve done for the past 12 years, we presented some top-line data from our just-out-of-the-field online perceptual study: Roadmap 2017. </em></div>
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<em>This year’s wonderfully rich report included 11,742 Country Radio Listeners across the US and Canada with 9,138 aged 18-54 - 89% of whom were Country P1s.</em></div>
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<em>For those of you who were unable to join is in person in Nashville, we’re excited about sharing some of the information we presented. We’ll be doing this in installments over the coming weeks.</em></div>
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<em>And for those of you who were able to join us in person, this series will give you an opportunity to revisit some key information designed to help all of us create the best radio we can for our listeners and clients.</em><br /><em><br /></em></div>
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<em>Enjoy our first installment: Country Station Satisfaction. And as always, your feedback and thoughts are most welcome.</em></div>
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<em>Country Station Satisfaction:</em></div>
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Here’s some good news. Country Station Satisfaction is up a tick.</div>
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Among our full panel of nearly 12,000 Roadmap 2017 participants, 75% reported being “very satisfied” with their country station. That’s up fractionally from last year’s 74%.</div>
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Among 18-54s, 77% of US respondents and 72% of Canadian respondents reported being “very satisfied” with their country stations. This is a slight increase for US stations though a slight decrease for Canadian stations.</div>
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We isolated station satisfaction by demo to see if there was difference across demo or change across demo compared to last year. While Canadian respondents’ opinions varied little from 2016, 18-34 US panelists showed a notable increase in satisfaction.</div>
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We pursued the satisfaction by asking respondents what station elements/attributes were important to them in choosing one country station over another.</div>
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“Plays the best music for my tastes” was number one in importance and across all four demos while “Makes me feel good when I listen” was second.</div>
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Here are the 17 attributes we investigated and how each ranked:</div>
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There were some interesting differences across demos.</div>
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For example, 18-24s ranked Title and Artist Identification higher than 25-54s though this demo placed identifying titles and artists fourth.</div>
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Music Quantity was fifth for all cells though in terms of percentages it was of greater importance to 18-34s.</div>
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We also asked panelists how their local stations did in satisfying their listeners in these areas. Overall, stations over-performed in “Makes me feel good when I listen” and “DJs that sound like my friends” (indexing at 101 and 106 respectively).</div>
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In aggregate stations indexed close to 100 for both music quality and quantity.</div>
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Among all 18-54s, most stations over-indexed on the other 8 offered attributes.</div>
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We probed the 6% who expressed some level of dissatisfaction (“somewhat dissatisfied” or “very dissatisfied”), why they felt this way. The top three issues for these listeners were, “repeating songs far too frequently,” “too many commercials” and “don’t like the music mix.”</div>
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Compared to last year, complaints about song repetition were down in the US (59-54%) and flat in Canada (62-63%). Having issues with the music mix were down in both the US (29-25%) and Canada (30-26) compared to last year. Complaints about commercial load were flat in the US and down in Canada.</div>
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We then asked when dissatisfaction resulted in switching off the station for something else, what (if any) other destination did they most frequently go.</div>
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Here’s the four year trend (shown in percentages):</div>
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Among the most notable trend is that “Nothing in particular” as a destination continues to fall – now just 9% from close to 25% four years ago suggesting that listeners have increasingly found particular alternatives.</div>
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The destinations with the largest growth are services like Pandora and Spotify, owned music, and another AM/FM Country station. As a specific destination, only another AM/FM radio station with a different format declined from last year although that decline was small.</div>
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There were differences across demographics. In the US, the top switch-to destination for 18-34s was a service like Pandora or Spotify. 35-44s were equally likely to go there as they were to another AM/FM Country station. Meanwhile for 45-54s another AM/FM Country station was the top destination.</div>
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For Canadians, the top 18-34 choice was a streaming service which tied with owned music. Among 35-54s the top destination was another AM/FM Country station or a satellite or cable option with 45-54s also choosing to listen to music they own.</div>
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With overall station satisfaction up, asking how music is faring with listeners compared to last year is a logical next question. For both the US and Canada, 2017 saw a change in what had been a several consecutive years of declining “country is the same or better than last year” scores.</div>
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And those scores as well as era preferences, music discovery and more are what we’ll dive into in a future post as we go under the hood on Roadmap 2017.</div>
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In the meantime, feel free to share your thoughts with us and fellow readers – they’re <em>always</em> valued.</div>
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<em>Clients Only: Access the full Roadmap data </em><a data-mce-href="http://www.aandoandb.com/music/?drawer=client-music*Music%20Special*Roadmap2017" href="http://www.aandoandb.com/music/?drawer=client-music*Music%20Special*Roadmap2017"><em>here</em></a><em>.</em></div>
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<em><sub>Photo Copyright: <a href="https://www.123rf.com/profile_olivier26">olivier26 / 123RF Stock Photo</a></sub></em></div>
Mike O'Malleyhttp://www.blogger.com/profile/10934926140449754355noreply@blogger.com0tag:blogger.com,1999:blog-24342827.post-12290386390745385752017-01-25T16:31:00.000-05:002017-04-16T16:37:20.018-04:00Roadmap 2017: Six (of the many) Trends We're Watching for Country Radio<div class="separator" style="clear: both; text-align: center;">
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<span style="font-family: inherit;">As we prepare to send A&O&B's on-line perceptual “Roadmap 2017” into the field, I thought a look back at some of the many topics we explored in last year’s study would be interesting to share again with the idea of doing a follow-up post to see how these same topics look when we complete this year’s survey.</span></div>
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<span style="font-family: inherit;">As background, nearly 10,000 Country Listeners across the US and Canada participated in last year’s project which ran for three weeks in January and February. From that data, I did a quick pull of 18-49 US and Canadian respondents’ feedback on “In-Car Connectivity,” “Switching Behavior,” Station Satisfaction” (different from Music Satisfaction), “Listener Hot Buttons,” “Social Behavior,“ and “Loyalty.”</span></div>
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<span style="font-family: inherit;">Here is what the data revealed.</span></div>
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<li><span style="font-family: inherit;">In-car connectivity increased significantly from 2015. While all demos saw an increase compared to last year, 18-34’s were the most likely to be connected compared to 35-54’s. Plus, the percent of connected 18-34s grew at a greater level than that of 35-54s.</span></li>
<li><span style="font-family: inherit;">Country switching behavior was more decisive – at least in terms of what format listeners switched to when leaving their favorite country station. “Nothing in particular” fell by roughly 30% while the greatest increase was “Switching to another AM/FM radio station with a different format.” The percent switching to a Podcast doubled though that choice was far behind others including “Nothing in particular.”</span></li>
<li><span style="font-family: inherit;">While overall station satisfaction levels remained high, there was a slight decline again this year the top tier – the “Very Satisfied” response group. The greatest dip was among 18-24s.</span></li>
<li><span style="font-family: inherit;">“Playing the best music” continues to be the number one “hot button” for listeners followed by “makes me feel good when I listen,” “DJs who sound like my friends,” and song quantity. Last year song/artist identification broke into the Top 5.</span></li>
<li><span style="font-family: inherit;">The social media platform with the largest increase of daily usage year over year was Instagram.</span></li>
<li><span style="font-family: inherit;">The P1 "Switichability Resistance" remained strong - near 50% - thus maintaining a high bar for format challengers.</span></li>
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<span style="font-family: inherit;">Each of these six pull-outs presents some important thinking points for 2017:</span></div>
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<li><span style="font-family: inherit;">How are we leveraging the unique assets we own?</span></li>
<li><span style="font-family: inherit;">What are any listener-perceived vulnerabilities or opportunities?</span></li>
<li><span style="font-family: inherit;">What will our strategy be in a time of lower “switch to” cume?</span></li>
<li><span style="font-family: inherit;">Knowing what listeners’ hot buttons are, how are we satisfying those wants and needs?</span></li>
<li><span style="font-family: inherit;">How are we managing our social media strategies and efforts?</span></li>
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<span style="font-family: inherit;">Roadmap 2017 will go into the field this week and provide us with fresh, new listener feedback to consider. Participating stations will receive not only the national data, but also separate feedback from their own listeners in a special, local, custom breakout. This year, we’ve added even more questions that offer head-to-head local comparisons of the perceptions OUR listeners hold vs. those of our direct format competitors.</span></div>
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<span style="font-family: inherit;">We’ll present top line national findings for both the US and Canada surveys at A&O&B’s 23<sup>rd</sup> annual pre-CRS Seminar in Nashville, Wednesday, February 22<sup>nd</sup> at 10am.</span></div>
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<span style="font-family: inherit;">We hope you can make it.</span></div>
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<span style="font-family: inherit;">You can RSVP to the A&O&B session <a data-mce-href="mailto:aobprecrs.com" href="mailto:aobprecrs.com">here</a>.</span></div>
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<span style="font-family: inherit;">You can register for CRS 2017 <a data-mce-href="http://www.cvent.com/events/crs-2017/event-summary-ff36fd99068540d18f3b19e018447d75.aspx" href="http://www.cvent.com/events/crs-2017/event-summary-ff36fd99068540d18f3b19e018447d75.aspx">here</a>.</span></div>
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<span style="font-family: inherit;">Inquire about Roadmap participation <a data-mce-href="mailto:mike@aandoandb.com" href="mailto:mike@aandoandb.com">here</a>.</span></div>
Mike O'Malleyhttp://www.blogger.com/profile/10934926140449754355noreply@blogger.com0tag:blogger.com,1999:blog-24342827.post-73821151099241274312017-01-13T08:23:00.001-05:002017-01-13T08:23:25.304-05:00Formats with the Most Momentum Entering 2017: Questions to Ask As You Survey the Competitive Landscape<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgy2fVTnIvjMtd-xt8x-0QKvQzI2inyC6F3_nBKqMy4FeYM49xhhWoF9iy6SKjjk31iOcZGx8iw7EyBRRe5z5ntKrDyUS51ImXZE63PTn6z-NpDuExX2-pWOiv9-LiiH86JiRGX/s1600/Trends.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="262" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgy2fVTnIvjMtd-xt8x-0QKvQzI2inyC6F3_nBKqMy4FeYM49xhhWoF9iy6SKjjk31iOcZGx8iw7EyBRRe5z5ntKrDyUS51ImXZE63PTn6z-NpDuExX2-pWOiv9-LiiH86JiRGX/s400/Trends.jpg" width="400" /></a></div>
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<span style="font-family: inherit;">Towards the end of each year, <a data-mce-href="http://www.nielsen.com/us/en.html" href="http://www.nielsen.com/us/en.html">Nielsen</a> releases its Top Audio Trends report which lists the 10 leading formats in terms of share for the past January through November in PPM markets. There are separate rankings for 6+, 18-34 and 25-54.</span></div>
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<span style="font-family: inherit;">In 2016 News-Talk led in 6+ with CHR winning 18-34 and 25-54. Country and CHR were the only formats to rank in the top three in each demo.</span></div>
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<span style="font-family: inherit;">Here are last year’s top three formats.</span></div>
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<table class="mce-item-table" style="border: 1px dashed rgb(187, 187, 187); color: #333333;"><tbody>
<tr><td style="border: 1px dashed rgb(187, 187, 187);" width="106"><span style="font-family: inherit;">6+</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="106"><span style="font-family: inherit;">18-34</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="106"><span style="font-family: inherit;">25-54</span></td></tr>
<tr><td style="border: 1px dashed rgb(187, 187, 187);" width="106"></td><td style="border: 1px dashed rgb(187, 187, 187);" width="106"></td><td style="border: 1px dashed rgb(187, 187, 187);" width="106"></td></tr>
<tr><td style="border: 1px dashed rgb(187, 187, 187);" width="106"><span style="font-family: inherit;">News/Talk</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="106"><span style="font-family: inherit;">CHR</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="106"><span style="font-family: inherit;">CHR</span></td></tr>
<tr><td style="border: 1px dashed rgb(187, 187, 187);" width="106"><span style="font-family: inherit;">CHR</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="106"><span style="font-family: inherit;">Country</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="106"><span style="font-family: inherit;">Country</span></td></tr>
<tr><td style="border: 1px dashed rgb(187, 187, 187);" width="106"><span style="font-family: inherit;">AC</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="106"><span style="font-family: inherit;">Hot AC</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="106"><span style="font-family: inherit;">AC</span></td></tr>
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<span style="font-family: inherit;">Breaking out the formats by demo, it’s tempting to cite the election as driving News/Talk’s position. However, while this year’s 6+ shares were notably higher, the format has been the top 6+ format in each of the last four years.</span></div>
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<span style="font-family: inherit;">Of all formats that have been in the top 10 over this time, the format with the greatest 6+ growth since 2013 is Hot AC (+0.9) with Classic Rock a close second (+0.8) and Sports (+0.4).</span></div>
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<table class="mce-item-table" style="border: 1px dashed rgb(187, 187, 187); color: #333333; width: 448px;"><tbody>
<tr><td style="border: 1px dashed rgb(187, 187, 187);" width="127"><span style="font-family: inherit;">6+</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="67"><span style="font-family: inherit;">2013</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="85"><span style="font-family: inherit;">2014</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="85"><span style="font-family: inherit;">2015</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="85"><span style="font-family: inherit;">2016</span></td></tr>
<tr><td style="border: 1px dashed rgb(187, 187, 187);" width="127"><span style="font-family: inherit;">N/T</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="67"><span style="font-family: inherit;">9.3</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="85"><span style="font-family: inherit;">8.8</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="85"><span style="font-family: inherit;">8.9</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="85"><span style="font-family: inherit;">9.6</span></td></tr>
<tr><td style="border: 1px dashed rgb(187, 187, 187);" width="127"><span style="font-family: inherit;">CHR</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="67"><span style="font-family: inherit;">8.2</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="85"><span style="font-family: inherit;">8.3</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="85"><span style="font-family: inherit;">8.2</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="85"><span style="font-family: inherit;">8.1</span></td></tr>
<tr><td style="border: 1px dashed rgb(187, 187, 187);" width="127"><span style="font-family: inherit;">AC</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="67"><span style="font-family: inherit;">7.7</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="85"><span style="font-family: inherit;">7.1</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="85"><span style="font-family: inherit;">7.4</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="85"><span style="font-family: inherit;">7.5</span></td></tr>
<tr><td style="border: 1px dashed rgb(187, 187, 187);" width="127"><span style="font-family: inherit;">Country</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="67"><span style="font-family: inherit;">7.8</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="85"><span style="font-family: inherit;">8.2</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="85"><span style="font-family: inherit;">7.9</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="85"><span style="font-family: inherit;">7.4</span></td></tr>
<tr><td style="border: 1px dashed rgb(187, 187, 187);" width="127"><span style="font-family: inherit;">Hot AC</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="67"><span style="font-family: inherit;">5.5</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="85"><span style="font-family: inherit;">6.2</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="85"><span style="font-family: inherit;">6.7</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="85"><span style="font-family: inherit;">6.4</span></td></tr>
<tr><td style="border: 1px dashed rgb(187, 187, 187);" width="127"><span style="font-family: inherit;">Classic Hits</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="67"><span style="font-family: inherit;">5.3</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="85"><span style="font-family: inherit;">5.2</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="85"><span style="font-family: inherit;">5.3</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="85"><span style="font-family: inherit;">5.3</span></td></tr>
<tr><td style="border: 1px dashed rgb(187, 187, 187);" width="127"><span style="font-family: inherit;">Classic Rock</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="67"><span style="font-family: inherit;">4.3</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="85"><span style="font-family: inherit;">4.7</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="85"><span style="font-family: inherit;">5.2</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="85"><span style="font-family: inherit;">5.1</span></td></tr>
<tr><td style="border: 1px dashed rgb(187, 187, 187);" width="127"><span style="font-family: inherit;">Urban AC</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="67"><span style="font-family: inherit;">5.0</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="85"><span style="font-family: inherit;">4.9</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="85"><span style="font-family: inherit;">4.9</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="85"><span style="font-family: inherit;">4.8</span></td></tr>
<tr><td style="border: 1px dashed rgb(187, 187, 187);" width="127"><span style="font-family: inherit;">Sports</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="67"><span style="font-family: inherit;">4.3</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="85"><span style="font-family: inherit;">4.4</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="85"><span style="font-family: inherit;">4.7</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="85"><span style="font-family: inherit;">4.7</span></td></tr>
<tr><td style="border: 1px dashed rgb(187, 187, 187);" width="127"><span style="font-family: inherit;">Urban Contemp</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="67"></td><td style="border: 1px dashed rgb(187, 187, 187);" width="85"></td><td style="border: 1px dashed rgb(187, 187, 187);" width="85"><span style="font-family: inherit;">3.5</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="85"><span style="font-family: inherit;">3.7</span></td></tr>
<tr><td style="border: 1px dashed rgb(187, 187, 187);" width="127"><span style="font-family: inherit;">Mex Regional</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="67"><span style="font-family: inherit;">3.9</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="85"><span style="font-family: inherit;">3.7</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="85"></td><td style="border: 1px dashed rgb(187, 187, 187);" width="85"><span style="font-family: inherit;">3.7</span></td></tr>
</tbody></table>
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<span style="font-family: inherit;">Among 18-34s, Urban Contemporary saw the largest growth since 2013 (+1.3) and has added shares each year. Hot AC also had strong growth 18-34 (+1.2) followed by Classic Rock (+0.9).</span></div>
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<table class="mce-item-table" style="border: 1px dashed rgb(187, 187, 187); color: #333333; width: 452px;"><tbody>
<tr><td style="border: 1px dashed rgb(187, 187, 187);" width="123"><span style="font-family: inherit;">18-34</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="72"><span style="font-family: inherit;">2013</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">2014</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">2015</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">2016</span></td></tr>
<tr><td style="border: 1px dashed rgb(187, 187, 187);" width="123"><span style="font-family: inherit;">CHR</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="72"><span style="font-family: inherit;">12.4</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">12.3</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">12.4</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">12.2</span></td></tr>
<tr><td style="border: 1px dashed rgb(187, 187, 187);" width="123"><span style="font-family: inherit;">Country</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="72"><span style="font-family: inherit;">9.1</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">9.8</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">9.1</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">8.6</span></td></tr>
<tr><td style="border: 1px dashed rgb(187, 187, 187);" width="123"><span style="font-family: inherit;">Hot AC</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="72"><span style="font-family: inherit;">6.1</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">7.1</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">7.6</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">7.3</span></td></tr>
<tr><td style="border: 1px dashed rgb(187, 187, 187);" width="123"><span style="font-family: inherit;">Urban Contemp</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="72"><span style="font-family: inherit;">5.3</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">5.8</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">6.5</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">6.6</span></td></tr>
<tr><td style="border: 1px dashed rgb(187, 187, 187);" width="123"><span style="font-family: inherit;">AC</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="72"><span style="font-family: inherit;">6.3</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">5.9</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">6.4</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">6.5</span></td></tr>
<tr><td style="border: 1px dashed rgb(187, 187, 187);" width="123"><span style="font-family: inherit;">Rhythmic CHR</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="72"><span style="font-family: inherit;">7.3</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">6.7</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">5.8</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">5.1</span></td></tr>
<tr><td style="border: 1px dashed rgb(187, 187, 187);" width="123"><span style="font-family: inherit;">Alt</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="72"><span style="font-family: inherit;">5</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">5</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">5</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">5</span></td></tr>
<tr><td style="border: 1px dashed rgb(187, 187, 187);" width="123"><span style="font-family: inherit;">Mex Regional</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="72"><span style="font-family: inherit;">5.6</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">5.2</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">4.6</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">5</span></td></tr>
<tr><td style="border: 1px dashed rgb(187, 187, 187);" width="123"><span style="font-family: inherit;">Classic Rock</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="72"><span style="font-family: inherit;">3.6</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">3.9</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">4.5</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">4.5</span></td></tr>
<tr><td style="border: 1px dashed rgb(187, 187, 187);" width="123"><span style="font-family: inherit;">NT</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="72"><span style="font-family: inherit;">3.7</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">3.5</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">3.6</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">4.1</span></td></tr>
</tbody></table>
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<div style="color: #333333;">
<span style="font-family: inherit;">Among 25-54s, Hot AC is the growth leader (+0.9) with Classic Rock next (0.7) and Sports third (+0.4).</span></div>
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<table class="mce-item-table" style="border: 1px dashed rgb(187, 187, 187); color: #333333; width: 456px;"><tbody>
<tr><td style="border: 1px dashed rgb(187, 187, 187);" width="121"><span style="font-family: inherit;">25-54</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="77"><span style="font-family: inherit;">2013</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">2014</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">2015</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">2016</span></td></tr>
<tr><td style="border: 1px dashed rgb(187, 187, 187);" width="121"><span style="font-family: inherit;">CHR</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="77"><span style="font-family: inherit;">8.7</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">9</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">9</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">8.8</span></td></tr>
<tr><td style="border: 1px dashed rgb(187, 187, 187);" width="121"><span style="font-family: inherit;">Country</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="77"><span style="font-family: inherit;">7.5</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">8</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">7.8</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">7.3</span></td></tr>
<tr><td style="border: 1px dashed rgb(187, 187, 187);" width="121"><span style="font-family: inherit;">AC</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="77"><span style="font-family: inherit;">7.5</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">6.9</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">7.2</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">7.1</span></td></tr>
<tr><td style="border: 1px dashed rgb(187, 187, 187);" width="121"><span style="font-family: inherit;">Hot AC</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="77"><span style="font-family: inherit;">6.1</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">6.8</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">7.2</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">7.0</span></td></tr>
<tr><td style="border: 1px dashed rgb(187, 187, 187);" width="121"><span style="font-family: inherit;">NT</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="77"><span style="font-family: inherit;">6.8</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">6.2</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">6.2</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">6.9</span></td></tr>
<tr><td style="border: 1px dashed rgb(187, 187, 187);" width="121"><span style="font-family: inherit;">Classic Rock</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="77"><span style="font-family: inherit;">4.7</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">5.3</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">5.7</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">5.4</span></td></tr>
<tr><td style="border: 1px dashed rgb(187, 187, 187);" width="121"><span style="font-family: inherit;">Sports</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="77"><span style="font-family: inherit;">4.9</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">5</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">5.2</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">5.3</span></td></tr>
<tr><td style="border: 1px dashed rgb(187, 187, 187);" width="121"><span style="font-family: inherit;">Classic Hits</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="77"><span style="font-family: inherit;">4.6</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">4.5</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">4.5</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">4.7</span></td></tr>
<tr><td style="border: 1px dashed rgb(187, 187, 187);" width="121"><span style="font-family: inherit;">Urban AC</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="77"><span style="font-family: inherit;">6.1</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">4.8</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">4.8</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">4.6</span></td></tr>
<tr><td style="border: 1px dashed rgb(187, 187, 187);" width="121"><span style="font-family: inherit;">Mex Regional</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="77"><span style="font-family: inherit;">4.7</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">4.6</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">4.1</span></td><td style="border: 1px dashed rgb(187, 187, 187);" width="86"><span style="font-family: inherit;">4.5</span></td></tr>
</tbody></table>
<div style="color: #333333;">
<span style="font-family: inherit;"><br /></span></div>
<div style="color: #333333;">
<span style="font-family: inherit;">Over the four year period, Hot AC and Classic Rock were the two formats registering the largest gains in all demos.</span></div>
<div style="color: #333333;">
<span style="font-family: inherit;"><br /></span></div>
<div style="color: #333333;">
<span style="font-family: inherit;">Across the same time period, Country was off half a share or less in each demo (-0.4, -0.5 and -0.2). However the declines since the format’s highs in 2014 are steeper: -0.8, -0.8 and -0.7.</span></div>
<div style="color: #333333;">
<span style="font-family: inherit;"><br /></span></div>
<div style="color: #333333;">
<span style="font-family: inherit;">Shares differ in the diary universe. This trended 12+ format information is available only to diary subscribers via Nielsen’s Audio Today Appendix.</span></div>
<div style="color: #333333;">
<span style="font-family: inherit;"><br /></span></div>
<div style="color: #333333;">
<span style="font-family: inherit;">Regardless of the methodology, these questions are worth considering as we start a New Year:</span></div>
<ol style="color: #333333;">
<li><span style="font-family: inherit;">What are the major trends in my market (station trends, demo shifts, market AQH, etc.)?</span></li>
<li><span style="font-family: inherit;">What are key factors driving these trends for my format as well as my competitors’?</span></li>
<li><span style="font-family: inherit;">What should my station’s responses be to each of these factors?</span></li>
</ol>
<div style="color: #333333;">
<span style="font-family: inherit;"><br /></span></div>
<div style="color: #333333;">
<span style="font-family: inherit;">As we start the New Year, a quick look back can be a useful tool in moving forward.</span></div>
<div style="color: #333333; font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif; font-size: 16px;">
<br /></div>
<div style="color: #333333; font-family: Georgia, "Times New Roman", "Bitstream Charter", Times, serif;">
<sup><span style="font-size: xx-small;">Photo Copyright: <a href="http://www.123rf.com/profile_convisum">convisum / 123RF Stock Photo</a></span></sup></div>
Mike O'Malleyhttp://www.blogger.com/profile/10934926140449754355noreply@blogger.com0tag:blogger.com,1999:blog-24342827.post-36678524748981897842017-01-03T06:47:00.000-05:002017-01-03T06:47:53.301-05:00COMMITTED TO DOING YOUR BEST SHOWS EVER IN 2017? THEN YOU’RE TO BE T.O.A.S.T.E.D. <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpWvKW3fZ4-YUoXU_CVKkGLhM7IVylXNGaqPkUR3_gfIdqdI2OKrPdKflUS9H1QREWa37JLTElUZz9yczyEyRq8Vz7F2VEu2euMvzABy7oOEdXtSu0kxi5XYWFQ_kNHxE8Rk_m/s1600/JackRussellNewYearsMicCompressed.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpWvKW3fZ4-YUoXU_CVKkGLhM7IVylXNGaqPkUR3_gfIdqdI2OKrPdKflUS9H1QREWa37JLTElUZz9yczyEyRq8Vz7F2VEu2euMvzABy7oOEdXtSu0kxi5XYWFQ_kNHxE8Rk_m/s200/JackRussellNewYearsMicCompressed.jpg" width="200" /></a></div>
<div class="Body">
<span style="font-family: inherit;">We’re fresh off toasts
to the start of a new year - or perhaps instead you toasted “good riddance” to
2016. <o:p></o:p></span></div>
<div class="Body">
<br /></div>
<div class="Body">
<span style="font-family: inherit;">Either way it’s
probable that someone, somewhere, recently brought up New Year’s Resolutions. <o:p></o:p></span></div>
<div class="Body">
<br /></div>
<div class="Body">
<span style="font-family: inherit;">I have no beef with
resolutions though often they can be too vague (lose weight) or too negative (stop
doing something). <o:p></o:p></span></div>
<div class="Body">
<br /></div>
<div class="Body">
<span style="font-family: inherit;">Better I think to
plan for self-improvement in the New Year with specific, positive goals and an
easy to follow map to help you get where you want to go.<o:p></o:p></span></div>
<div class="Body">
<br /></div>
<div class="Body">
<span style="font-family: inherit;">So if improving the
quality and engaging nature of your content one break at a time is a goal for
2017, you deserved to be toasted: T.O.A.S.T.ED.<o:p></o:p></span></div>
<div class="Body">
<br /></div>
<div class="Body">
<span style="font-family: inherit;">T.O.A.S.T.ED. in
this case is an acronym you can use as a checklist for strengthening your
content while it’s still in the developmental stage. Each letter offers a way
to power up your idea for maximum impact.<o:p></o:p></span></div>
<div class="Body">
<br /></div>
<div class="Body">
<span style="font-family: inherit;">Here’s what the
letters stand for:<o:p></o:p></span></div>
<div class="Body">
<br /></div>
<div class="Body">
<br /></div>
<div class="Body">
<span style="font-family: inherit;">T=Targeted<o:p></o:p></span></div>
<div class="Body">
<span style="font-family: inherit;">O=Original<o:p></o:p></span></div>
<div class="Body">
<span style="font-family: inherit;">A=Accessible<o:p></o:p></span></div>
<div class="Body">
<span style="font-family: inherit;">S=Shareable<o:p></o:p></span></div>
<div class="Body">
<span style="font-family: inherit;">T=Timely<o:p></o:p></span></div>
<div class="Body">
<span style="font-family: inherit;">E=Engaging<o:p></o:p></span></div>
<div class="Body">
<span style="font-family: inherit;">D=Defining<o:p></o:p></span></div>
<div class="Body">
<br /></div>
<div class="Body">
<br /></div>
<div class="Body">
<span style="font-family: inherit;">Let's look at
each.<o:p></o:p></span></div>
<div class="Body">
<br /></div>
<div class="Body">
<br /></div>
<div class="Body">
<span style="font-family: inherit;">Targeted<o:p></o:p></span></div>
<div class="Body">
<br /></div>
<div class="Body">
<span style="font-family: inherit;">"Camera
angle" is a phrase I first heard from friend and talent coach <a href="http://kramermedia.net/">Tommy
Kramer</a>. It's one of
the most useful and important "checks" you should subject your idea
to. Fixing the camera angle is another way of asking, “What’s the best way to
fame this content?” <o:p></o:p></span></div>
<div class="Body">
<br /></div>
<div class="Body">
<span style="font-family: inherit;">Most content has
multiple camera angles and some will make a deeper connection than others. The
angle you choose plays a big part in determining the impact of your material.
Consider as may angles as you can before deciding on the one that is most
aligned with the target and their perceptions of you and the station.<o:p></o:p></span></div>
<div class="Body">
<br /></div>
<div class="Body">
<br /></div>
<div class="Body">
<br /></div>
<div class="Body">
<span style="font-family: inherit;">Original<o:p></o:p></span></div>
<div class="Body">
<br /></div>
<div class="Body">
<span style="font-family: inherit;">Everyone has access
to the same information as you do. Plus, by the time your next show rolls
around, you may be dealing with something many people already know. But an
original perspective overcomes these potential pitfalls.<o:p></o:p></span></div>
<div class="Body">
<br /></div>
<div class="Body">
<span style="font-family: inherit;">Your personal
“take” on a topic makes your content unique and valuable. It also helps clarify
who you are and what you stand for (there’s more on that in Defining).<o:p></o:p></span></div>
<div class="Body">
<br /></div>
<div class="Body">
<br /></div>
<div class="Body">
<br /></div>
<div class="Body">
<br /></div>
<div class="Body">
<span style="font-family: inherit;">Accessible<o:p></o:p></span></div>
<div class="Body">
<br /></div>
<div class="Body">
<span style="font-family: inherit;">There are lots of
moving parts to accessibility including pre-promotion, recycling, repurposing, social,
and archiving. Planning for full accessibility from the start not only means
maximum reach for your material, but also can foster new ideas for iterating
your original concept.<o:p></o:p></span></div>
<div class="Body">
<br /></div>
<div class="Body">
<br /></div>
<div class="Body">
<br /></div>
<div class="Body">
<br /></div>
<div class="Body">
<span style="font-family: inherit;">Shareable<o:p></o:p></span></div>
<div class="Body">
<br /></div>
<div class="Body">
<span style="font-family: inherit;">Accessibility is
part of this of course, but before that comes quality. It's either great or it's
spam. Your brand is at stake so be sure you’ve done all you can to fully
exploit your material. <o:p></o:p></span></div>
<div class="Body">
<br /></div>
<div class="Body">
<span style="font-family: inherit;">This would be a
great place to invoke the Seven Magic Words (“That’s great – what else can we
do?”).<o:p></o:p></span></div>
<div class="Body">
<br /></div>
<div class="Body">
<br /></div>
<div class="Body">
<br /></div>
<div class="Body">
<br /></div>
<div class="Body">
<span style="font-family: inherit;">Timely<o:p></o:p></span></div>
<div class="Body">
<br /></div>
<div class="Body">
<span style="font-family: inherit;">Even a great take
can be neutered by tardiness. Delayed delivery of time sensitive content sends
a message that this item wasn't particularly important to you. That's a big problem
if it was important to listeners. <o:p></o:p></span></div>
<div class="Body">
<br /></div>
<div class="Body">
<span style="font-family: inherit;">"Continuing
content," such as those long-running concert announcements need special
attention as well. Your best bet here is to refer back to “T” and “O” for ways
to inject freshness into items with long shelf lives.<o:p></o:p></span></div>
<div class="Body">
<br /></div>
<div class="Body">
<br /></div>
<div class="Body">
<br /></div>
<div class="Body">
<br /></div>
<div class="Body">
<span style="font-family: inherit;">Engaging<o:p></o:p></span></div>
<div class="Body">
<br /></div>
<div class="Body">
<span style="font-family: inherit;">Simply put, how
will you get me to have a stake in this piece of content - at least enough of a
stake to keep my attention and interest? This is also a critical question for
multi-break content. <o:p></o:p></span></div>
<div class="Body">
<br /></div>
<div class="Body">
<span style="font-family: inherit;">What is there in
the content and execution that will repeatedly bring me back for more?<o:p></o:p></span></div>
<div class="Body">
<br /></div>
<div class="Body">
<span style="font-family: inherit;">What has been
included to encourage virtual or actual listener participation? <o:p></o:p></span></div>
<div class="Body">
<br /></div>
<div class="Body">
<br /></div>
<div class="Body">
<br /></div>
<div class="Body">
<br /></div>
<div class="Body">
<span style="font-family: inherit;">Defining<o:p></o:p></span></div>
<div class="Body">
<br /></div>
<div class="Body">
<span style="font-family: inherit;">Over time what you
do on your show will help define who you are to listeners. That's exciting when
you're working to make every break count, but it’s a hard dose of reality when
you’re winging it.<o:p></o:p></span></div>
<div class="Body">
<br /></div>
<div class="Body">
<br /></div>
<div class="Body">
<br /></div>
<div class="Body">
<span style="font-family: inherit;">If improving your
content is one of your goals for the New Year, try applying the T.O.A.S.T.E.D.
checklist to your work. <o:p></o:p></span></div>
<div class="Body">
<br /></div>
<div class="Body">
<span style="font-family: inherit;">Check in during
the year and share how it’s going. <o:p></o:p></span></div>
<div class="Body">
<br /></div>
<div class="Body">
<span style="font-family: inherit;">Cheers! And here's
to a great year ahead!</span><span style="font-family: "arial" , sans-serif;"><o:p></o:p></span></div>
<div class="Body">
<br /></div>
<div class="Body">
<br /></div>
<div class="Body">
<span style="font-family: "arial" , "sans-serif"; font-size: 8.0pt;">Image:
Copyright: <a href="http://www.123rf.com/profile_damedeeso">damedeeso /
123RF Stock Photo</a><o:p></o:p></span></div>
<div class="Body">
<br /></div>
<br />
<div class="Body">
<br /></div>
Mike O'Malleyhttp://www.blogger.com/profile/10934926140449754355noreply@blogger.com0tag:blogger.com,1999:blog-24342827.post-13243049286118354132016-12-20T12:22:00.001-05:002016-12-20T12:22:22.876-05:002016: Country's Top 10 Songs, Top 5 Artists, and 5 Thoughts for 2017<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwuJwqnvQoG8FNCfz2m4VFUBdfClRu71HPb0KdVFgvqSL4zkQMP_CbqjK5xmMIqVoaUXI4JtZME9ihx6rAakfaxKkNOnNqfxgDBcG6OMpws0WnrxHakUoXTUOysfIJSm3LZu4Y/s1600/ThatsAHitHorizontal_edit_Optimized.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="227" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwuJwqnvQoG8FNCfz2m4VFUBdfClRu71HPb0KdVFgvqSL4zkQMP_CbqjK5xmMIqVoaUXI4JtZME9ihx6rAakfaxKkNOnNqfxgDBcG6OMpws0WnrxHakUoXTUOysfIJSm3LZu4Y/s320/ThatsAHitHorizontal_edit_Optimized.jpg" width="320" /></a><span style="color: #333333; font-family: "georgia" , "serif";">We’ve made a list
and checked it twice (actually, it’s more like a dozen times).<o:p></o:p></span><br />
<span style="color: #333333; font-family: "georgia" , "serif";"><br /></span>
<span style="color: #333333; font-family: "georgia" , "serif";">The “list” is our annual
A&O&B Top Songs and Artists of the Year list for the year 2016.<o:p></o:p></span><br />
<span style="color: #333333; font-family: "georgia" , "serif";"><br /></span>
<span style="color: #333333; font-family: "georgia" , "serif";">Each year we create our
research-driven list </span><span style="background-color: white; color: #333333; font-family: "georgia" , "times new roman" , "bitstream charter" , "times" , serif; font-size: 16px;">using a formula heavily weighted by our online and callout data, and data rankings for every song we played and tested for at least six weeks.</span><br />
<span style="color: #333333; font-family: "georgia" , "serif";"><br /></span>
<span style="color: #333333; font-family: "georgia" , "serif";">Getting right to it, here
is A&O&B’s Top 10 for 2016:<o:p></o:p></span><br />
<span style="color: #333333; font-family: "georgia" , "serif";"><br /></span>
<br />
<table border="1" cellpadding="0" class="MsoNormalTable" data-mce-style="height: 407px; width: 637px;" style="border: 1pt dashed rgb(187, 187, 187); width: 637px;">
<tbody>
<tr data-mce-style="height: 24px;" style="height: .25in; mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td data-mce-style="width: 73px; height: 24px; text-align: center;" style="border: dashed #BBBBBB 1.0pt; font-size: inherit; height: .25in; mso-border-alt: dashed #BBBBBB .75pt; padding: .75pt .75pt .75pt .75pt; width: 54.75pt;" width="73"><div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: #333333; font-family: "inherit" , "serif";">Rank</span><span style="color: #333333; font-family: "inherit" , "serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div>
</td>
<td data-mce-style="width: 231px; height: 24px;" style="border: dashed #BBBBBB 1.0pt; font-size: inherit; height: .25in; mso-border-alt: dashed #BBBBBB .75pt; padding: .75pt .75pt .75pt .75pt; width: 173.25pt;" width="231"><div class="MsoNormal">
<span style="color: #333333; font-family: "inherit" , "serif";">Artist</span><span style="color: #333333; font-family: "inherit" , "serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div>
</td>
<td data-mce-style="width: 311px; height: 24px;" style="border: dashed #BBBBBB 1.0pt; font-size: inherit; height: .25in; mso-border-alt: dashed #BBBBBB .75pt; padding: .75pt .75pt .75pt .75pt; width: 233.25pt;" width="311"><div class="MsoNormal">
<span style="color: #333333; font-family: "inherit" , "serif";">Title</span><span style="color: #333333; font-family: "inherit" , "serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div>
</td>
</tr>
<tr data-mce-style="height: 24px;" style="height: .25in; mso-yfti-irow: 1;">
<td data-mce-style="width: 73px; height: 24px; text-align: center;" style="border: dashed #BBBBBB 1.0pt; font-size: inherit; height: .25in; mso-border-alt: dashed #BBBBBB .75pt; padding: .75pt .75pt .75pt .75pt; width: 54.75pt;" width="73"><div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: #333333; font-family: "inherit" , "serif";">1</span><span style="color: #333333; font-family: "inherit" , "serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div>
</td>
<td data-mce-style="width: 231px; height: 24px;" style="border: dashed #BBBBBB 1.0pt; font-size: inherit; height: .25in; mso-border-alt: dashed #BBBBBB .75pt; padding: .75pt .75pt .75pt .75pt; width: 173.25pt;" width="231"><div class="MsoNormal">
<span style="color: #333333; font-family: "inherit" , "serif";">Rhett,
Thomas</span><span style="color: #333333; font-family: "inherit" , "serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div>
</td>
<td data-mce-style="width: 311px; height: 24px;" style="border: dashed #BBBBBB 1.0pt; font-size: inherit; height: .25in; mso-border-alt: dashed #BBBBBB .75pt; padding: .75pt .75pt .75pt .75pt; width: 233.25pt;" width="311"><div class="MsoNormal">
<span style="color: #333333; font-family: "inherit" , "serif";">Die
A Happy Man</span><span style="color: #333333; font-family: "inherit" , "serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div>
</td>
</tr>
<tr data-mce-style="height: 24px;" style="height: .25in; mso-yfti-irow: 2;">
<td data-mce-style="width: 73px; height: 24px; text-align: center;" style="border: dashed #BBBBBB 1.0pt; font-size: inherit; height: .25in; mso-border-alt: dashed #BBBBBB .75pt; padding: .75pt .75pt .75pt .75pt; width: 54.75pt;" width="73"><div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: #333333; font-family: "inherit" , "serif";">2</span><span style="color: #333333; font-family: "inherit" , "serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div>
</td>
<td data-mce-style="width: 231px; height: 24px;" style="border: dashed #BBBBBB 1.0pt; font-size: inherit; height: .25in; mso-border-alt: dashed #BBBBBB .75pt; padding: .75pt .75pt .75pt .75pt; width: 173.25pt;" width="231"><div class="MsoNormal">
<span style="color: #333333; font-family: "inherit" , "serif";">Swindell,
Cole</span><span style="color: #333333; font-family: "inherit" , "serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div>
</td>
<td data-mce-style="width: 311px; height: 24px;" style="border: dashed #BBBBBB 1.0pt; font-size: inherit; height: .25in; mso-border-alt: dashed #BBBBBB .75pt; padding: .75pt .75pt .75pt .75pt; width: 233.25pt;" width="311"><div class="MsoNormal">
<span style="color: #333333; font-family: "inherit" , "serif";">You
Should Be Here</span><span style="color: #333333; font-family: "inherit" , "serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div>
</td>
</tr>
<tr data-mce-style="height: 24px;" style="height: .25in; mso-yfti-irow: 3;">
<td data-mce-style="width: 73px; height: 24px; text-align: center;" style="border: dashed #BBBBBB 1.0pt; font-size: inherit; height: .25in; mso-border-alt: dashed #BBBBBB .75pt; padding: .75pt .75pt .75pt .75pt; width: 54.75pt;" width="73"><div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: #333333; font-family: "inherit" , "serif";">3</span><span style="color: #333333; font-family: "inherit" , "serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div>
</td>
<td data-mce-style="width: 231px; height: 24px;" style="border: dashed #BBBBBB 1.0pt; font-size: inherit; height: .25in; mso-border-alt: dashed #BBBBBB .75pt; padding: .75pt .75pt .75pt .75pt; width: 173.25pt;" width="231"><div class="MsoNormal">
<span style="color: #333333; font-family: "inherit" , "serif";">Florida-Georgia
Line</span><span style="color: #333333; font-family: "inherit" , "serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div>
</td>
<td data-mce-style="width: 311px; height: 24px;" style="border: dashed #BBBBBB 1.0pt; font-size: inherit; height: .25in; mso-border-alt: dashed #BBBBBB .75pt; padding: .75pt .75pt .75pt .75pt; width: 233.25pt;" width="311"><div class="MsoNormal">
<span style="color: #333333; font-family: "inherit" , "serif";">H.O.L.Y</span><span style="color: #333333; font-family: "inherit" , "serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div>
</td>
</tr>
<tr data-mce-style="height: 24px;" style="height: .25in; mso-yfti-irow: 4;">
<td data-mce-style="width: 73px; height: 24px; text-align: center;" style="border: dashed #BBBBBB 1.0pt; font-size: inherit; height: .25in; mso-border-alt: dashed #BBBBBB .75pt; padding: .75pt .75pt .75pt .75pt; width: 54.75pt;" width="73"><div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: #333333; font-family: "inherit" , "serif";">4</span><span style="color: #333333; font-family: "inherit" , "serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div>
</td>
<td data-mce-style="width: 231px; height: 24px;" style="border: dashed #BBBBBB 1.0pt; font-size: inherit; height: .25in; mso-border-alt: dashed #BBBBBB .75pt; padding: .75pt .75pt .75pt .75pt; width: 173.25pt;" width="231"><div class="MsoNormal">
<span style="color: #333333; font-family: "inherit" , "serif";">Bentley,
Dierks</span><span style="color: #333333; font-family: "inherit" , "serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div>
</td>
<td data-mce-style="width: 311px; height: 24px;" style="border: dashed #BBBBBB 1.0pt; font-size: inherit; height: .25in; mso-border-alt: dashed #BBBBBB .75pt; padding: .75pt .75pt .75pt .75pt; width: 233.25pt;" width="311"><div class="MsoNormal">
<span style="color: #333333; font-family: "inherit" , "serif";">Different
For Girls</span><span style="color: #333333; font-family: "inherit" , "serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div>
</td>
</tr>
<tr data-mce-style="height: 24px;" style="height: .25in; mso-yfti-irow: 5;">
<td data-mce-style="width: 73px; height: 24px; text-align: center;" style="border: dashed #BBBBBB 1.0pt; font-size: inherit; height: .25in; mso-border-alt: dashed #BBBBBB .75pt; padding: .75pt .75pt .75pt .75pt; width: 54.75pt;" width="73"><div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: #333333; font-family: "inherit" , "serif";">5</span><span style="color: #333333; font-family: "inherit" , "serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div>
</td>
<td data-mce-style="width: 231px; height: 24px;" style="border: dashed #BBBBBB 1.0pt; font-size: inherit; height: .25in; mso-border-alt: dashed #BBBBBB .75pt; padding: .75pt .75pt .75pt .75pt; width: 173.25pt;" width="231"><div class="MsoNormal">
<span style="color: #333333; font-family: "inherit" , "serif";">Bryan
Luke w/Karen Fairchild</span><span style="color: #333333; font-family: "inherit" , "serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div>
</td>
<td data-mce-style="width: 311px; height: 24px;" style="border: dashed #BBBBBB 1.0pt; font-size: inherit; height: .25in; mso-border-alt: dashed #BBBBBB .75pt; padding: .75pt .75pt .75pt .75pt; width: 233.25pt;" width="311"><div class="MsoNormal">
<span style="color: #333333; font-family: "inherit" , "serif";">Home
Alone Tonight</span><span style="color: #333333; font-family: "inherit" , "serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div>
</td>
</tr>
<tr data-mce-style="height: 24px;" style="height: .25in; mso-yfti-irow: 6;">
<td data-mce-style="width: 73px; height: 24px; text-align: center;" style="border: dashed #BBBBBB 1.0pt; font-size: inherit; height: .25in; mso-border-alt: dashed #BBBBBB .75pt; padding: .75pt .75pt .75pt .75pt; width: 54.75pt;" width="73"><div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: #333333; font-family: "inherit" , "serif";">6</span><span style="color: #333333; font-family: "inherit" , "serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div>
</td>
<td data-mce-style="width: 231px; height: 24px;" style="border: dashed #BBBBBB 1.0pt; font-size: inherit; height: .25in; mso-border-alt: dashed #BBBBBB .75pt; padding: .75pt .75pt .75pt .75pt; width: 173.25pt;" width="231"><div class="MsoNormal">
<span style="color: #333333; font-family: "inherit" , "serif";">Rhett,
Thomas</span><span style="color: #333333; font-family: "inherit" , "serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div>
</td>
<td data-mce-style="width: 311px; height: 24px;" style="border: dashed #BBBBBB 1.0pt; font-size: inherit; height: .25in; mso-border-alt: dashed #BBBBBB .75pt; padding: .75pt .75pt .75pt .75pt; width: 233.25pt;" width="311"><div class="MsoNormal">
<span style="color: #333333; font-family: "inherit" , "serif";">T-Shirt</span><span style="color: #333333; font-family: "inherit" , "serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div>
</td>
</tr>
<tr data-mce-style="height: 24px;" style="height: .25in; mso-yfti-irow: 7;">
<td data-mce-style="width: 73px; height: 24px; text-align: center;" style="border: dashed #BBBBBB 1.0pt; font-size: inherit; height: .25in; mso-border-alt: dashed #BBBBBB .75pt; padding: .75pt .75pt .75pt .75pt; width: 54.75pt;" width="73"><div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: #333333; font-family: "inherit" , "serif";">7</span><span style="color: #333333; font-family: "inherit" , "serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div>
</td>
<td data-mce-style="width: 231px; height: 24px;" style="border: dashed #BBBBBB 1.0pt; font-size: inherit; height: .25in; mso-border-alt: dashed #BBBBBB .75pt; padding: .75pt .75pt .75pt .75pt; width: 173.25pt;" width="231"><div class="MsoNormal">
<span style="color: #333333; font-family: "inherit" , "serif";">Hunt,
Sam</span><span style="color: #333333; font-family: "inherit" , "serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div>
</td>
<td data-mce-style="width: 311px; height: 24px;" style="border: dashed #BBBBBB 1.0pt; font-size: inherit; height: .25in; mso-border-alt: dashed #BBBBBB .75pt; padding: .75pt .75pt .75pt .75pt; width: 233.25pt;" width="311"><div class="MsoNormal">
<span style="color: #333333; font-family: "inherit" , "serif";">Make
You Miss Me</span><span style="color: #333333; font-family: "inherit" , "serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div>
</td>
</tr>
<tr data-mce-style="height: 24px;" style="height: .25in; mso-yfti-irow: 8;">
<td data-mce-style="width: 73px; height: 24px; text-align: center;" style="border: dashed #BBBBBB 1.0pt; font-size: inherit; height: .25in; mso-border-alt: dashed #BBBBBB .75pt; padding: .75pt .75pt .75pt .75pt; width: 54.75pt;" width="73"><div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: #333333; font-family: "inherit" , "serif";">8</span><span style="color: #333333; font-family: "inherit" , "serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div>
</td>
<td data-mce-style="width: 231px; height: 24px;" style="border: dashed #BBBBBB 1.0pt; font-size: inherit; height: .25in; mso-border-alt: dashed #BBBBBB .75pt; padding: .75pt .75pt .75pt .75pt; width: 173.25pt;" width="231"><div class="MsoNormal">
<span style="color: #333333; font-family: "inherit" , "serif";">Swindell,
Cole</span><span style="color: #333333; font-family: "inherit" , "serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div>
</td>
<td data-mce-style="width: 311px; height: 24px;" style="border: dashed #BBBBBB 1.0pt; font-size: inherit; height: .25in; mso-border-alt: dashed #BBBBBB .75pt; padding: .75pt .75pt .75pt .75pt; width: 233.25pt;" width="311"><div class="MsoNormal">
<span style="color: #333333; font-family: "inherit" , "serif";">Middle
of a Memory</span><span style="color: #333333; font-family: "inherit" , "serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div>
</td>
</tr>
<tr data-mce-style="height: 24px;" style="height: .25in; mso-yfti-irow: 9;">
<td data-mce-style="width: 73px; height: 24px; text-align: center;" style="border: dashed #BBBBBB 1.0pt; font-size: inherit; height: .25in; mso-border-alt: dashed #BBBBBB .75pt; padding: .75pt .75pt .75pt .75pt; width: 54.75pt;" width="73"><div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: #333333; font-family: "inherit" , "serif";">9</span><span style="color: #333333; font-family: "inherit" , "serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div>
</td>
<td data-mce-style="width: 231px; height: 24px;" style="border: dashed #BBBBBB 1.0pt; font-size: inherit; height: .25in; mso-border-alt: dashed #BBBBBB .75pt; padding: .75pt .75pt .75pt .75pt; width: 173.25pt;" width="231"><div class="MsoNormal">
<span style="color: #333333; font-family: "inherit" , "serif";">Bryan,
Luke</span><span style="color: #333333; font-family: "inherit" , "serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div>
</td>
<td data-mce-style="width: 311px; height: 24px;" style="border: dashed #BBBBBB 1.0pt; font-size: inherit; height: .25in; mso-border-alt: dashed #BBBBBB .75pt; padding: .75pt .75pt .75pt .75pt; width: 233.25pt;" width="311"><div class="MsoNormal">
<span style="color: #333333; font-family: "inherit" , "serif";">Huntin'
Fishin' and Lovin' Everyday</span><span style="color: #333333; font-family: "inherit" , "serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div>
</td>
</tr>
<tr data-mce-style="height: 24px;" style="height: .25in; mso-yfti-irow: 10; mso-yfti-lastrow: yes;">
<td data-mce-style="width: 73px; height: 24px; text-align: center;" style="border: dashed #BBBBBB 1.0pt; font-size: inherit; height: .25in; mso-border-alt: dashed #BBBBBB .75pt; padding: .75pt .75pt .75pt .75pt; width: 54.75pt;" width="73"><div align="center" class="MsoNormal" style="text-align: center;">
<span style="color: #333333; font-family: "inherit" , "serif";">1o</span><span style="color: #333333; font-family: "inherit" , "serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div>
</td>
<td data-mce-style="width: 231px; height: 24px;" style="border: dashed #BBBBBB 1.0pt; font-size: inherit; height: .25in; mso-border-alt: dashed #BBBBBB .75pt; padding: .75pt .75pt .75pt .75pt; width: 173.25pt;" width="231"><div class="MsoNormal">
<span style="color: #333333; font-family: "inherit" , "serif";">Bryan,
Luke</span><span style="color: #333333; font-family: "inherit" , "serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div>
</td>
<td data-mce-style="width: 311px; height: 24px;" style="border: dashed #BBBBBB 1.0pt; font-size: inherit; height: .25in; mso-border-alt: dashed #BBBBBB .75pt; padding: .75pt .75pt .75pt .75pt; width: 233.25pt;" width="311"><div class="MsoNormal">
<span style="color: #333333; font-family: "inherit" , "serif";">Move</span><span style="color: #333333; font-family: "inherit" , "serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<br />
<u><span style="color: #333333; font-family: "georgia" , "serif";"><br /></span></u>
<u><span style="color: #333333; font-family: "georgia" , "serif";">The Songs:</span></u><br />
<span style="color: #333333; font-family: "georgia" , "serif";"><br /></span>
<span style="color: #333333; font-family: "georgia" , "serif";">This year we could use
"contrast" to sum up a lot of what we saw: many songs showing higher
Like A Lot scores yet lower Total Positive scores.<o:p></o:p></span><br />
<span style="color: #333333; font-family: "georgia" , "serif";"><br /></span>
<span style="color: #333333; font-family: "georgia" , "serif";">The Like A Lot average for
the 88 songs we tested improved compared to last year. However the Total
Positive scores for the Top 1/3 of the best Like A Lot testers tied a six-year
low. <o:p></o:p></span><br />
<span style="color: #333333; font-family: "georgia" , "serif";"><br /></span>
<span style="color: #333333; font-family: "georgia" , "serif";">Also troubling this
year was the decline in the percent of songs scoring well enough to be retained
in one of our recurrent categories. In fact, the percent of 2016’s currents
that went on to recurrent is the lowest percent since we began tracking this
metric.<o:p></o:p></span><br />
<span style="color: #333333; font-family: "georgia" , "serif";"><br /></span>
<span style="color: #333333; font-family: "georgia" , "serif";">This should generate a
number of thinking points.<o:p></o:p></span><br />
<br />
<u><span style="color: #333333; font-family: "georgia" , "serif";"><br /></span></u>
<u><span style="color: #333333; font-family: "georgia" , "serif";">The Artists:</span></u><span style="color: #333333; font-family: "georgia" , "serif";"><o:p></o:p></span><br />
<span style="color: #333333; font-family: "georgia" , "serif";"><br /></span>
<span style="color: #333333; font-family: "georgia" , "serif";">Meanwhile on the artist
front, based on our Top Songs of 2016, Luke Bryan was A&O&B’s Top
Artist of the year. He placed the three songs (including his duet with Karen
Fairchild) in the Top 10.<o:p></o:p></span><br />
<span style="color: #333333; font-family: "georgia" , "serif";"><br /></span>
<span style="color: #333333; font-family: "georgia" , "serif";">Rounding out our Top Five
Artists for 2016 were Thomas Rhett, Carrie Underwood, Florida-Georgia Line and
Keith Urban. With two songs in the Top 10, Cole Swindell had a strong year as
well.<o:p></o:p></span><br />
<span style="color: #333333; font-family: "georgia" , "serif";"><br /></span>
<span style="color: #333333; font-family: "georgia" , "serif";">We always track the impact
of New Artists, particularly those that break through with top testing songs –
something that’s never been easily accomplished.<o:p></o:p></span><br />
<span style="color: #333333; font-family: "georgia" , "serif";"><br /></span>
<span style="color: #333333; font-family: "georgia" , "serif";">Without getting into
speculation about why that may be, the fact remains that historically our Top
1/3 contains scant few first timers. This year is no exception as just three
artists - William Michael Morgan, Maren Morris and Chris Stapleton – had songs
that finished in the Top 1/3.<o:p></o:p></span><br />
<span style="color: #333333; font-family: "georgia" , "serif";"><br /></span>
<br />
<span style="color: #333333; font-family: "georgia" , "serif";"><br /></span>
<u><span style="color: #333333; font-family: "georgia" , "serif";">Tempo:</span></u><span style="color: #333333; font-family: "georgia" , "serif";"><o:p></o:p></span><br />
<span style="color: #333333; font-family: "georgia" , "serif";"><br /></span>
<span style="color: #333333; font-family: "georgia" , "serif";">“We don’t have enough tempo
songs!” was oft echoed in programming’s hallowed halls this year. In fact, one
label was quick to point this out as they worked a non-ballad.<o:p></o:p></span><br />
<span style="color: #333333; font-family: "georgia" , "serif";"><br /></span>
<span style="color: #333333; font-family: "georgia" , "serif";">And yes, at least as far as
the Top 1/3, there were a lot of ballads.<o:p></o:p></span><br />
<span style="color: #333333; font-family: "georgia" , "serif";"><br /></span>
<span style="color: #333333; font-family: "georgia" , "serif";">It was the second strong
year in a row ballads have had. Four of the top five songs both this year and
in 2015 were ballads. Top 10 ballad presence was strong too with ballads
accounting for 6 of the Top Ten testing titles (seven last year, five in 2014,
four in 2013 and three in 2012)<o:p></o:p></span><br />
<span style="color: #333333; font-family: "georgia" , "serif";"><br /></span>
<span style="color: #333333; font-family: "georgia" , "serif";">Whether the higher number
of top testing ballads is coming from stronger ballads and/or story-lines,
listener tempo saturation, or other issues, for the second year in a row and
fourth time in six years, ballads indexed higher than non-ballads when it came
to the percent of songs that tested in the Top 1/3.<o:p></o:p></span><br />
<span style="color: #333333; font-family: "georgia" , "serif";"><br /></span>
<span style="color: #333333; font-family: "georgia" , "serif";"><br /></span>
<br />
<u><span style="color: #333333; font-family: "georgia" , "serif";">Five Things to Do in 2017</span></u><span style="color: #333333; font-family: "georgia" , "serif";"><o:p></o:p></span><br />
<ol start="1" type="1">
<li class="MsoNormal" style="color: #333333; line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "georgia" , "serif";">While an up-tempo presentation –
music, talent, quick fun, etc. makes for a highly listenable station,
don’t fear ballads; they have tested very well especially over the past
few years.<o:p></o:p></span></li>
<li class="MsoNormal" style="color: #333333; line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "georgia" , "serif";">Give fresh consideration to the
number of currents you’re playing and to their exposure. Similarly, review
how you’re managing Recurrents. Balance "churn" and "burn."<o:p></o:p></span></li>
<li class="MsoNormal" style="color: #333333; line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "georgia" , "serif";">Absolutely play today’s Core Artists
but, as a current-based format, we need to develop the next group of
Superstars to augment our current list (many of whom have now been Core
Artists for a decade or more). But be selective; embrace those that
polish your brand.<o:p></o:p></span></li>
<li class="MsoNormal" style="color: #333333; line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "georgia" , "serif";">Giving appropriate exposure to high passion songs while
taking lower Total Positive scores into consideration will be a challenge in 2017. Weekly, LOCAL music research is your secret weapon.<o:p></o:p></span></li>
<li class="MsoNormal" style="color: #333333; line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "georgia" , "serif";">Music coding will be critical as programmers need to manage higher passion/lower positive songs as well as control for the six different genres of music the format has. Revisit your existing coding and rules to make sure they reflect the current music landscape and work together to give you the sound you seek.</span></li>
</ol>
<br />
<span style="color: #333333; font-family: "georgia" , "serif";">Thanks for the read. Anytime in the coming months that you feel
like having a conversation about the country format, your station, talent, or
radio in general, we hope you’ll ring us up.<o:p></o:p></span><br />
<span style="color: #333333; font-family: "georgia" , "serif";"><br /></span>
<span style="color: #333333; font-family: "georgia" , "serif";">And, as we roll into
another year, the entire A&O&B<span class="apple-converted-space"> </span><a data-mce-href="http://www.aandoandb.com/about-us/" href="http://www.aandoandb.com/about-us/">team</a> wants to pass
along our warmest wishes for health, happiness and success!<o:p></o:p></span><br />
<br />
<span style="color: #333333; font-family: "georgia" , "serif";">Read about 2015’s Top Songs
and Artists<span class="apple-converted-space"> </span><a data-mce-href="http://www.aandoandb.com/aobs-annual-top-10-for-the-year-the-top-songs-and-artists-of-2015/" href="http://www.aandoandb.com/aobs-annual-top-10-for-the-year-the-top-songs-and-artists-of-2015/">here</a>.<o:p></o:p></span><br />
<span style="color: #333333; font-family: "georgia" , "serif";"><br /></span>
<span style="color: #333333; font-family: "georgia" , "serif";">Read about 2014’s Top Songs
and Artists<span class="apple-converted-space"> </span><a data-mce-href="http://www.aandoandb.com/one-more-year-end-list-countrys-top-10-for-2014/" href="http://www.aandoandb.com/one-more-year-end-list-countrys-top-10-for-2014/">here</a>.<o:p></o:p></span><br />
<br />
<span style="color: #333333; font-family: "georgia" , "serif";">The extended Client Only
version can be accessed<span class="apple-converted-space"> </span><a data-mce-href="http://www.aandoandb.com/wuc/" href="http://www.aandoandb.com/wuc/">here</a><span class="apple-converted-space"> </span> (password required).<o:p></o:p></span>Mike O'Malleyhttp://www.blogger.com/profile/10934926140449754355noreply@blogger.com0tag:blogger.com,1999:blog-24342827.post-18617057098076926902016-11-23T12:15:00.002-05:002016-11-29T06:00:35.718-05:00Country Format's 2015 Holiday Book: Nightmare On Elf Street<div class="MsoNormal">
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<span style="font-family: inherit;">Last year country radio got a giant lump of coal in its Holiday Book stocking thanks in no small part to all-Holiday playlists.</span></div>
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<span style="color: #333333;"><span style="font-family: inherit;">Here’s how <a href="http://www.nielsen.com/us/en/insights/news/2016/christmas-radio-sets-a-new-bar-in-2015.html"><span style="color: #666666;">Nielsen trended</span></a> the 6+ November-Holiday
book change-in-shares for the past four years. </span></span><br />
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<span style="color: #333333;"><span style="font-family: inherit;">This includes 2015's record 6+ and
18-34 shares for AC (12.9 and 11.5 respectively) as well as a 4-year tie for
highest shares 25-54 (12.1).</span></span></div>
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<span style="color: #333333; line-height: 115%;"><span style="font-family: inherit;">According to Nielsen Audio's holiday music/radio <a href="http://www.nielsen.com/us/en/insights/news/2016/bringing-cheer-to-our-earscheers-to-our-ears-holiday-music.html">report</a> from this week, it's no surprise that for AC...<o:p></o:p></span></span></div>
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<span style="font-family: inherit;"><span style="background: white; color: #6a6a6a; line-height: 115%;">…holiday music
significantly increases the share of listening for the format. Between the
November and Holiday survey periods from 2012 to 2015, AC stations saw their
share of audience among listeners 6 and older jump an average of 72%, compared
to the rest of the year. And the combined audience to the top AC holiday music
stations across the top 10 markets has grown from 27 million weekly listeners
(6 and older) in 2012 to 30 million in 2015, an 11% increase.<span class="apple-converted-space"> </span></span></span></blockquote>
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<span style="color: #333333; line-height: 115%;"><span style="font-family: inherit;">Historically, Country’s AQH tends to be
softest during the last few months of the year (including the Holiday “month")
and the first few months of the New Year.<o:p></o:p></span></span></div>
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<span style="color: #333333; line-height: 115%;"><span style="font-family: inherit;">While the format can take a hit this time of the
year, Holiday listening patterns also can offer an opportunity against a
competitor – particularly when fighting over fewer tune-ins where “must hear”
content can be a difference maker.<o:p></o:p></span></span></div>
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<span style="color: #333333; line-height: 115%;"><span style="font-family: inherit;">So decorate your station like <a href="http://www.danpatrick.com/">Dan Patrick</a>’s
holiday set and “gift” listeners with your best content. </span><span style="font-size: 9.5pt;"><o:p></o:p></span></span><br />
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<span style="color: #333333; line-height: 115%;"><span style="font-family: inherit;">Then check your stocking.</span></span><br />
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<span style="color: #333333; line-height: 115%;"><span style="font-family: inherit;"><i>Thanks to Nielsen's VP of Audience Jon Miller for the data and PPM trend chart.</i></span></span></div>
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Mike O'Malleyhttp://www.blogger.com/profile/10934926140449754355noreply@blogger.com0tag:blogger.com,1999:blog-24342827.post-13152927339796093022016-11-02T08:29:00.000-04:002016-11-02T08:29:12.914-04:00A&O&B's Second Annual CMA Fun Facts InfographicWhat's a country awards show without some "past winners trivia?" That's especially true this year as the Country Music Association celebrates it's 50th Awards show.<br />
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To that end, here's A&O&B's Second Annual CMA Fun Facts Infographics.<br />
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Enjoy the Show!<br />
<br />Mike O'Malleyhttp://www.blogger.com/profile/10934926140449754355noreply@blogger.com0tag:blogger.com,1999:blog-24342827.post-49611309985665044812016-10-29T15:34:00.002-04:002016-10-30T10:09:21.049-04:00Looking Back Five Years: How Country Has Fared Since the Boom<div class="MsoNormal">
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It’s getting close to the time when year-end lists or links will start appearing in our in boxes. Depending on your interests, some are great - hopefully you feel that way about A&O&B's Year End Music Review released each year during the first week of December!<br />
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But before we start opening (or not) those "Top (fill in the blank) of 2016" lists, here’s a look further back – five years back - at some ratings data for both radio in general and country radio
specifically.<br />
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The idea is to see where we've come over the past five years and why. Spoiler alert: we've saved the best news for the end of the blog.</div>
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Special thanks to Nielsen’s VP of Audience Insights Jon Miller
who supplied A&O&B with the data we used to create our charts and graphs and help zero in on some specifics.<o:p></o:p></div>
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It’s old news of course that overall, radio has lost AQH
over the years. As the chart below shows across all formats in the broadest
measure, 12+, radio (red bars) AQH is off roughly 7%, with 18-34 AQH off just
over 13% and 25-54 AQH down nearly 14%.<o:p></o:p></div>
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Comparing Country’s AQH losses to radio's as a whole, Country's losses were deeper 12+ and 25-54, losing roughly 10% and 15% respectively of the format's AQH. Meanwhile, in what could pass for a “tallest pigmy” illustration, country fared better than radio overall with 18-34 AQH though the format's AQH was still off 7.6%.<br />
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Country’s five-year share trend showed a similar pattern in that 18-34 was the format's best performing cell,
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To further drill down into the demos, this chart shows
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Again, we can see the same pattern of 18-34 vs. 12+ and
25-54. However the Composition grid shows that the 18-34 driver is 18-24.<o:p></o:p></div>
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At first glance, the increase among 55-64s might raise an eyebrow.
However consider that in 2011, 45-54s accounted for nearly 20% (19.7%) of Country's AQH, and that over the past five years, some of those strong AQH providers have aged into the 55-64 cell.</div>
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All this presents challenges for country and its 25-54 target. The 18-24 gains to date have not been enough to
offset the AQH drop among 35-44s or the ‘aging out’ of 2011’s largest AQH cell
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On the positive side however, Country's overall cume remains
strong. Nielsen breaks Country and New Country out separately (Country is off slightly, New Country has nearly doubled), but the bottom line is that country's total cume is up more than 2.2-million over the past 5 years. </div>
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Plus, as Nielsen has <a href="http://www.nielsen.com/us/en/insights/news/2015/tops-of-2015-audio.html">previously reported</a> Country had the 3rd highest share 6+ and second highest 18-34 and 25-54 at the end of 2015.<br />
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Still, with cume up and AQH down TSL gets put under the microscope.<br />
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A&O&B counts 21 factors that can influence TSL of
which music is just one -- albeit a very important one.<br />
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Interestingly the
country currents from five years ago were particularly strong. In fact, our year-end
research pegged 2011 as the strongest year for current music since we began tracking year-end song scores in 1998.</div>
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As in many current music formats, new music has cycles of greater and lesser strength. The softer the
cycle, the greater the importance other key occasion-driving components take on.<o:p></o:p></div>
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If it’s been a while since you’ve evaluated - or better yet taken your listeners’
pulse on - your TSL drivers including station images, personalities, and individual music
titles, it’s important to find a way to do so in 2017 – or sooner.<o:p></o:p><br />
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With two million more cume than 5 years ago, there are now better than 71 million reasons to make sure your on air product is the best it can be.</div>
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<i>A&O&B strongly
encourage local research. To that end we provide clients tools and expertise
for online current and gold music testing plus our annual online perceptual
“Roadmap.” Clients receive their local breakouts as well as national data. For
more information on these and projects like listener panels and ratings
analysis, or for thoughts on how to audit your station's TSL drivers, contact </i><a href="mailto:Mike@AandOandB.com"><i>Mike@AandOandB.com</i></a><i> or </i><a href="mailto:Becky@AandOandB.com"><i>Becky@AandOandB.com</i></a><i> for more information.<o:p></o:p></i></div>
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<i>In a future blog we’ll
look at how Classic Country data today compared to that of 5 years ago.<o:p></o:p></i></div>
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<i>Again, a big thanks to Nielsen’s Jon Miller for providing A&O&B with this important data.<o:p></o:p></i></div>
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Mike O'Malleyhttp://www.blogger.com/profile/10934926140449754355noreply@blogger.com0tag:blogger.com,1999:blog-24342827.post-44667679340027652692016-09-21T06:21:00.000-04:002016-09-21T10:13:59.697-04:00COUNTRY’S TWO YEAR SUMMER SLIDE: YOU MAY BE SURPRISED AT THE BACKSTORY<div class="MsoNormal">
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<span style="font-family: inherit;">Quick: What’s
down but up at the same time?</span></div>
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<span style="font-family: inherit;">Answer:
Country this summer. AQH up, share of pie down.</span></div>
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<span style="font-family: inherit;">Country’s
strongest months still happen over the summer, though looking at the latest trends
(thanks to Nielsen’s Tony Hereau for providing A&O&B this chart)
country is clearly off in share compared to the previous two summers. </span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjj78PMv4N3_GNTUuE5S2u0JF8aic7ngvwD5Gj1XMe3i__ETFYdI4s662DtcATRM5fl95FVum3D-ITrxiK-m0Lu_XKZavYbdKD2xGWpT80uOYSbveHLzB3urbd20c4tS8VIR1Sl/s1600/CountryFormatInsights.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="226" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjj78PMv4N3_GNTUuE5S2u0JF8aic7ngvwD5Gj1XMe3i__ETFYdI4s662DtcATRM5fl95FVum3D-ITrxiK-m0Lu_XKZavYbdKD2xGWpT80uOYSbveHLzB3urbd20c4tS8VIR1Sl/s400/CountryFormatInsights.jpg" width="400" /></a></div>
<span style="font-family: inherit;">In discussing
country’s summer, Nielsen’s VP of Audience Insights Jon Miller shared with me
that, while country’s PPM share is in fact down, the format’s AQH is up.<o:p></o:p></span></div>
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<span style="font-family: inherit;"><span style="background: white;">“Country's<span class="apple-converted-space"> </span></span><span style="background: white;">PPM-market<span class="apple-converted-space"> </span>AQH<span class="apple-converted-space"> </span>persons has actually increased year to year slightly but
the share is down. That's because overall radio<span class="apple-converted-space"> </span>AQH<span class="apple-converted-space"> </span>(or what we call PUMM) has
increased to a larger degree…”</span><o:p></o:p></span></div>
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<span style="font-family: inherit;">Jon credits
eCBET as contributing factor to the larger total audience saying that while
cume is up slightly for all radio, overall TSL increases have been
significantly greater.<o:p></o:p></span></div>
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<span style="font-family: inherit;"><span style="background: white;">“Everything we have seen from eCBET is TSL driven, which
makes total sense. Upgraded codes are not finding new listeners out of thin air
- they are extending listening occasions, bridging gaps and thus building TSL.”</span><o:p></o:p></span></div>
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<span style="font-family: inherit;">To that
point, here’s a slide Nielsen presented at last year’s December Audio CLIENT
Conference (blue bar = no AQH Ratings change Standard vs. Enhanced, red bar =
higher AQH ratings Standard vs. Enhanced). A greater percentage of
news/talk/sports stations (left pair of bars) had increases compared to music
stations (right pair of bars on).</span><span style="font-family: "arial" , sans-serif;"><o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEic0k8IEBZHAMhW6li28re9yl-enPZflWKQakTl-WemGSgZqs9MLAViUwJf9VEXURP-CRLcoC0-bsleKV-PLI-tesgH4guqJ0JKH5Y88FSka-iWUGahTE8ltOZTLhXAZYKjVWS1/s1600/RatingsPointImpactSpokenWordVsMusicFormants.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEic0k8IEBZHAMhW6li28re9yl-enPZflWKQakTl-WemGSgZqs9MLAViUwJf9VEXURP-CRLcoC0-bsleKV-PLI-tesgH4guqJ0JKH5Y88FSka-iWUGahTE8ltOZTLhXAZYKjVWS1/s400/RatingsPointImpactSpokenWordVsMusicFormants.jpg" width="400" /></a></div>
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<span style="font-family: inherit;">For Country,
the news was worse. <o:p></o:p></span></div>
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<span style="font-family: inherit;">This past
February Nielsen posted year-over-year AQH Persons <a href="http://infogr.am/aqh_increase_by_radio_format">data</a> that showed country as one of the
formats that benefitted the least from eCBET (additionally, and not
illogically, 6+ appeared to <a href="http://sites.nielsen.com/newscenter/audios-growing-ratings-and-enhanced-encoding">increase</a> more than 18-34 or 25-54). <o:p></o:p></span></div>
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<span style="font-family: inherit;">At music
stations, TSL discussions often revolve around music; good TSL is equated with
the music being “right” and vice-versa.<o:p></o:p></span></div>
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<span style="font-family: inherit;">And there’s
certainly been a lot of discussion about the current state of music for
mainstream country stations.<o:p></o:p></span></div>
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<span style="font-family: inherit;">Here’s A&O&B’s
comparison of our music test scores through September 1, 2016 with our full
year, final music scores of the previous 5 years. This year (at least so far)
has produced softer numbers (A&O&B tracks 25-54 so there’s not a clean
correlation between Nielsen’s 6+ chart above and A&O&B’s music chart
below).</span></div>
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<b><span style="font-family: "arial" , sans-serif; font-size: 9pt; line-height: 115%;">2016<o:p></o:p></span></b></div>
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<b><span style="font-family: "arial" , sans-serif; font-size: 9pt; line-height: 115%;">2015<o:p></o:p></span></b></div>
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<b><span style="font-family: "arial" , sans-serif; font-size: 9pt; line-height: 115%;">2014<o:p></o:p></span></b></div>
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<b><span style="font-family: "arial" , sans-serif; font-size: 9pt; line-height: 115%;">2013<o:p></o:p></span></b></div>
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<b><span style="font-family: "arial" , sans-serif; font-size: 9pt; line-height: 115%;">2012<o:p></o:p></span></b></div>
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<b><span style="font-family: "arial" , sans-serif; font-size: 9pt; line-height: 115%;">2011<o:p></o:p></span></b></div>
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<b><span style="font-family: "arial" , sans-serif; font-size: 9pt; line-height: 115%;">Average of All Songs Tested (LAL)<o:p></o:p></span></b></div>
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<b><span style="font-family: "arial" , sans-serif; font-size: 9pt; line-height: 115%;">10.0<o:p></o:p></span></b></div>
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<b><span style="font-family: "arial" , sans-serif; font-size: 9pt; line-height: 115%;">9.6<o:p></o:p></span></b></div>
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<b><span style="font-family: "arial" , sans-serif; font-size: 9pt; line-height: 115%;">9.9<o:p></o:p></span></b></div>
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<b><span style="font-family: "arial" , sans-serif; font-size: 9pt; line-height: 115%;">9.7<o:p></o:p></span></b></div>
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<b><span style="font-family: "arial" , sans-serif; font-size: 9pt; line-height: 115%;">9.5<o:p></o:p></span></b></div>
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<b><span style="font-family: "arial" , sans-serif; font-size: 9pt; line-height: 115%;">8.1</span></b></div>
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<i><span style="font-size: 10.0pt;">2016 scores are through 09/01 and refer to final Like A Lot rank as a current.</span></i></div>
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<i><span style="font-size: 10.0pt;">Because these
are rankings, lower scores are better.</span></i></div>
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<span style="font-family: inherit;">But music,
while critically important, is still just one of more than <i>20</i> factors that can impact TSL. <o:p></o:p></span></div>
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<span style="font-family: inherit;">Some of these
are station-controllable (like music and talent performance), others are not
(such as weighting or the percent of a format’s Lifegroup in a survey sample).<o:p></o:p></span></div>
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<span style="font-family: inherit;">With our music
arguably not as strong as in years past and country's share of the AQH pie smaller given the latest PUMM information, managing those TSL influencers that we <i>do </i>have control over has taken on
even greater importance.</span><span style="font-family: "arial" , sans-serif;"><o:p></o:p></span></div>
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Mike O'Malleyhttp://www.blogger.com/profile/10934926140449754355noreply@blogger.com0tag:blogger.com,1999:blog-24342827.post-82494062437343153012016-09-05T02:11:00.000-04:002016-09-05T10:23:53.493-04:00 Some Labor Day Thoughts and Songs for Those Who Labor In the Greatest Business in the World: Radio<div class="MsoNormal">
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Labor Day honors the contributions workers have made to
better our lives. <o:p></o:p></div>
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It became a US federal holiday in 1894 – though 30 states
already officially celebrated Labor Day. In Canada, Labour Day (also celebrated on the
first Monday of September) has been a holiday since the 1880s.<o:p></o:p></div>
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While we celebrate in song many occupations, radio jobs tend to be maligned - especially by those who apply
rather limited evaluative criteria (read about that <a href="http://mikeomalleyblog.blogspot.com/2016/04/best-jobs-survey-silly-on-one-hand.html">here</a>).<o:p></o:p></div>
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But even for those of us who still find this the most
exciting and rewarding career we could imagine - and are still amazed that we get
to do this every day - the grind the industry extracts on us can take its toll. <o:p></o:p></div>
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Fortunately singers and song writers have left us
inspiration to encourage us when the going gets challenging. <o:p></o:p></div>
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You no doubt have songs that personally inspire you; feel
free to add them to this list by commenting. <o:p></o:p></div>
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Here are a few from the country format that remind us of why we continue to do what we do.<o:p></o:p></div>
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<u>Your Impact on Others:<o:p></o:p></u></div>
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<i>“What a difference you’ve
made in my life. What a difference you’ve made in my life. You’re my sunshine
day and night. Oh what a difference you’ve made in my life.”<o:p></o:p></i></div>
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<i><span style="font-family: inherit; font-size: x-small;">"What A Difference You've Made In My Life"</span></i></div>
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<i><span style="font-family: inherit; font-size: x-small;">Written by Archie Paul Jordan, ©
Universal Music Publishing Group.</span><o:p></o:p></i></div>
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In the hundreds of focus groups I’ve done through the years,
talent is the subject that listeners most want to talk about. </div>
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I’ve seen listeners express real appreciation for
talent who remembered their names or the names of their children. </div>
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I’ve seen them
recall the impact of meeting a talent in person – perhaps years ago though they share in detail this cherished memory as if it happened last month.</div>
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And I’ve
seen listeners tear up while recalling something a talent has said that touched
them personally. <o:p></o:p></div>
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As talent we have opportunities to ‘make a difference’ with
every mic break. Don’t waste a single
one.<o:p></o:p></div>
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<u>Your Work Ethic Matters<o:p></o:p></u></div>
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<i>“Hey, I’m not bragging
or complainin’, I’m just talking to myself man-to-man, this mental fat I’m
chewin’ didn’t take a lotta doing’, But I take a lot of pride in what I am.”<o:p></o:p></i></div>
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<i><span style="font-family: "arial" , sans-serif; line-height: 115%;"><span style="font-size: x-small;"><br /></span></span></i></div>
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<i><span style="line-height: 115%;"><span style="font-family: inherit; font-size: x-small;">I Take A Lot of Pride in What I Am</span></span></i></div>
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<i><span style="line-height: 115%;"><span style="font-family: inherit; font-size: x-small;">Written
by Merle Haggard; © Sony/ATV Music Publishing LLC</span><span style="font-family: "arial" , sans-serif; font-size: 9pt;"><o:p></o:p></span></span></i></div>
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<br /></div>
<div class="MsoNoSpacing">
<br /></div>
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It’s easy to blow off a break or two (or not put your heart
into a piece of copy you have to write, or to fall back on something safe rather
than suggest something out of the box to a client, or to not want to do an air check session with your talent).</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
And sometimes it <i>takes</i> a conversation with yourself to bring about what you know needs to happen. Perhaps it's a personal pep talk or maybe reminding yourself that you have knowledge/ideas/creativity/talent that's worth sharing. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Of course going ‘half in’ doesn't cut it.<o:p></o:p></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<i>Full throttle, wide open<o:p></o:p></i></div>
<div class="MsoNoSpacing">
<i>You get tired, you don’t show it,<o:p></o:p></i></div>
<div class="MsoNoSpacing">
<i>Dig a little deeper when you think you can’t dig no more<o:p></o:p></i></div>
<div class="MsoNoSpacing">
<i>That’s the only way I know</i><o:p></o:p></div>
<div class="MsoNoSpacing">
<i><span style="font-family: inherit; font-size: x-small;"><br /></span></i></div>
<div class="MsoNoSpacing">
<i><span style="font-family: inherit; font-size: x-small;">"The Only Way I Know"</span></i></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<i><span style="font-family: inherit; font-size: x-small;">Written
by Ben Hayslip, David Lee Murphy • Copyright © Warner/Chappell Music, Inc</span><span style="font-family: "arial" , sans-serif; font-size: 9pt;"><o:p></o:p></span></i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Lots of people around you will quit at "good enough." But not you; you know the benefits of digging deep.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The bottom line is that pride in your work is what will separate you from the rest of the pack.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="background: whitesmoke; color: #616161; font-family: "arial" , "sans-serif"; font-size: 11.5pt; line-height: 115%;"><o:p><br /></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNoSpacing">
<u>“I Feel Like I Know Him/Her”<o:p></o:p></u></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<i><span style="font-family: inherit;">If you want to know the real me, just turn the page in my dirt road diary.</span></i></div>
<i><span style="font-family: inherit;">It’s right there for you to see, every kiss, every beer, every cotton field memory.</span></i><br />
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<i><span style="font-family: inherit; font-size: x-small;">"Dirt Road Diary"</span></i></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<i><span style="font-family: inherit; font-size: x-small;">Written
by Luke Bryan, Dallas Davidson, Rhett Akins, Ben Hayslip • Copyright © Sony/ATV
Music Publishing LLC, Warner/Chappell Music, Inc.</span><span style="font-family: "arial" , sans-serif; font-size: 9pt;"><o:p></o:p></span></i></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
Ask listeners about talent they most connect with and you’ll usually hear something about being real, being an open book, etc. </div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
But
what they’re really saying is that the relationship they have with you the talent is the same type of relationship
they have with their best friends. </div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
That’s powerful.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<o:p><br /></o:p></div>
<div class="MsoNormal">
<u>Follow Your Dreams<o:p></o:p></u></div>
<div class="MsoNoSpacing">
<i><br /></i></div>
<div class="MsoNoSpacing">
<i>And when you get
the choice to sit it out or dance, </i><i>I hope you
dance....</i></div>
<div class="MsoNoSpacing">
<i>Tell me who wants
to look back on their years and wonder where those years have gone<o:p></o:p></i></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<i><span style="font-family: inherit; font-size: x-small;">"I Hope You Dance"</span></i></div>
<div class="MsoNoSpacing">
<span style="font-family: inherit; font-size: x-small;"><i>Written by Tia Sillers, Mark Sanders • © Sony/ATV Music
Publishing LLC, Universal Music Publishing</i> Group</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
One of the greatest gifts you can give someone you care
about is encouragement and support as they follow their dreams. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Just like you
did.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<o:p><br /></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<u>Take a Risk<o:p></o:p></u></div>
<div class="MsoNoSpacing">
<i><br /></i></div>
<div class="MsoNoSpacing">
<i>I could have missed
the pain<o:p></o:p></i></div>
<div class="MsoNoSpacing">
<i>But I’d have had to
miss the dance<o:p></o:p></i></div>
<div class="MsoNoSpacing">
<i><br /></i></div>
<div class="MsoNoSpacing">
<i><span style="font-family: inherit; font-size: x-small;">"The Dance"</span></i></div>
<div class="MsoNoSpacing">
<span style="font-family: inherit; font-size: x-small;"><i>Written by Tony Arata; </i>Copyright © <i> Warner/Chappell Music, Inc</i></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The performing arts are a risky business to begin with and today’s environment has only amplified that risk. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Still, the risk-reward is
something performers willingly sign up for knowing that there's a cost to bringing happiness/insight/entertainment with the world. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<u><br /></u></div>
<div class="MsoNormal">
<u><br /></u></div>
<div class="MsoNormal">
<u>Don't Forget to Enjoy the Ride<o:p></o:p></u></div>
<div class="MsoNoSpacing">
<i><span style="background: white;"><br /></span></i></div>
<div class="MsoNoSpacing">
<i><span style="background: white;">If you're coming with me you need</span> <span style="background: white;">nerves of steel</span><br />
<span style="background: white;">'Cause I take corners on two wheels</span><br />
<span style="background: white;">It's a never-ending circus ride</span><br />
<span style="background: white;">The faint of heart need not apply<o:p></o:p></span></i></div>
<div class="MsoNoSpacing">
<i><br />
<span style="font-family: inherit; font-size: x-small;">"Mi Vida Loca"</span></i></div>
<div class="MsoNoSpacing">
<span style="font-family: inherit; font-size: x-small;"><i>Written by
Jess Leary, Pam Tillis • Copyright © Sony/ATV Music Publishing LLC</i></span>
<br />
<!--[if !supportLineBreakNewLine]--><br />
<!--[endif]--><o:p></o:p></div>
<div class="MsoNormal">
Sure, other careers may pay more handsomely, have more
security, etc., etc. But probably none
of your non-industry friends have met Garth, been on Luke Bryan’s bus, or had a
drink with Blake Shelton. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Unless they were your guest.<o:p></o:p></div>
<div class="MsoNormal">
<o:p><br /></o:p></div>
<div class="MsoNormal">
<o:p><br /></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<u>Why It’s All Worth It<o:p></o:p></u></div>
<div class="MsoNormal">
<i><span style="background: white; color: #222222; font-family: "arial" , "sans-serif";"><br /></span></i></div>
<div class="MsoNormal">
<span style="font-family: inherit;"><i><span style="background: white; color: #222222;">The
wealthiest person</span></i><i><span style="color: #222222;"> i<span style="background: white;">s a pauper at times</span><br />
</span></i></span></div>
<i><span style="color: #222222;"><span style="font-family: inherit;"><span style="background: white;">Compared to the man</span> w<span style="background: white;">ith a satisfied mind.</span></span></span></i><br />
<i style="font-family: inherit;"><br /></i>
<i><span style="font-family: inherit; font-size: x-small;">"Satisfied Mind"</span></i><br />
<i><span style="font-family: inherit; font-size: x-small;">Written by Jack Rhodes, Red Hays; Copyright (c) BMG Rights Management US, LLC, Carlin America Inc.</span></i><br />
<br />
<div class="MsoNormal">
<span style="font-family: inherit;"><i><br /></i></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;">If it was about the money, we’d have done something else.
But performers play by a different set of rules. Sure, it’s about the applause, but it’s more
about knowing that YOU made people feel something. </span><o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<o:p><br /></o:p></div>
<div class="MsoNormal">
<o:p><br /></o:p></div>
<div class="MsoNormal">
<u>Parting Thoughts<o:p></o:p></u></div>
<div class="MsoNoSpacing">
<i><br /></i></div>
<div class="MsoNoSpacing">
<i><br /></i></div>
<div class="MsoNoSpacing">
<i>I laid in bed that
night and thought about the day<o:p></o:p></i></div>
<div class="MsoNoSpacing">
<i>And how my life is
like a roller coaster ride<o:p></o:p></i></div>
<div class="MsoNoSpacing">
<i>The ups and downs
and crazy turns along the way<o:p></o:p></i></div>
<div class="MsoNoSpacing">
<i>It’ll throw you off
if you don’t hold on tight…<o:p></o:p></i></div>
<div class="MsoNoSpacing">
<i>I love this crazy,
tragic,<o:p></o:p></i></div>
<div class="MsoNoSpacing">
<i>Sometimes almost
magic,<o:p></o:p></i></div>
<div class="MsoNoSpacing">
<i>Awful beautiful
life.<o:p></o:p></i></div>
<div class="MsoNormal">
<i><br /></i></div>
<div class="MsoNormal">
<i><span style="font-family: inherit; font-size: x-small;">"Awful Beautiful Life"</span></i></div>
<div class="MsoNormal">
<i><span style="font-family: inherit; font-size: x-small;">Written by Darrly Worley, Harley Allen; Copyright (c) Sony/ATV Music Publishing LLC, Ten Ten Music Group Inc. </span></i></div>
<div class="MsoNormal">
<i><span style="font-family: inherit;"><br /></span></i></div>
<div class="MsoNormal">
<br /></div>
<br />
<div class="MsoNormal">
Happy Labor/Labour Day!<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
Mike O'Malleyhttp://www.blogger.com/profile/10934926140449754355noreply@blogger.com2tag:blogger.com,1999:blog-24342827.post-73422915133838931932016-07-11T08:43:00.003-04:002016-07-11T17:13:48.428-04:0016 Bullets from Podcast Movement 16<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6kJuXjF8z9BgZ-sKo5srEGp5KqP7NzEML80j4GsVpKrCT_DCv2cu3b6EYZ9GhnXXjs-U4OJ1I9d26ydIBswzDAylNsEzoj1BB57TAtgRoRVzz1NFc4qpABtfseIx12M1wXoMf/s1600/PM16Podium.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6kJuXjF8z9BgZ-sKo5srEGp5KqP7NzEML80j4GsVpKrCT_DCv2cu3b6EYZ9GhnXXjs-U4OJ1I9d26ydIBswzDAylNsEzoj1BB57TAtgRoRVzz1NFc4qpABtfseIx12M1wXoMf/s200/PM16Podium.jpg" width="112" /></a><span style="font-family: inherit;">There’s
nothing like spending two days with people who are “over the top” passionate
about something.</span></div>
<div class="MsoNormal">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;">In this case
that something was podcasting with the excitement surrounding it on display at “Podcast Movement 16” in Chicago this past Thursday and Friday.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;">Some of our
radio clients and friends have been asking questions like:<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;">Is podcasting
a “thing?” (Yes).<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;">Are there revenue opportunities? (Yes, there are many - though they may be different than
ones you’ve been considering).<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;">Will it build
my brand and my relationship with my listeners? (Yes, if it becomes a “must
hear” – and that’s not easy).<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;">Will it bring
me higher ratings? (Maybe – it could introduce the station or talent to new
listeners or it could give you another edge over a competitor. Again, it
depends on the strength of the creative as well as other factors like focus and deadlines).<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;">While radio
attendees were clearly in the minority, the convention offered our industry ample
food for thought - especially when it comes to jumping in.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;">Here are 16
bullets from Podcast Movement 16 that are worth considering in today's on-demand environment (comments paraphrased):</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
</div>
<ol>
<li><span style="background-color: white; font-family: inherit;">Define the show with 300 words;
use this to pitch the show and to keep it focused as you execute it. </span><span style="background-color: white; font-family: inherit;"> (</span><span style="background-color: white; font-family: inherit;">Anna Sale, “Death, Sex and Money” podcast)</span></li>
<li><span style="background-color: white; font-family: inherit;">35-million people over the age
of 11 have listened to a podcast in the last week; that’s 12% of the US
population. Among (Edison Research) diary keepers who listened to a podcast on the day they kept
a diary, their podcast listening accounted for 32% of all their listening that
day. </span><span style="background-color: white; font-family: inherit;"> </span><span style="background-color: white; font-family: inherit;">(Larry Rosin, Edison Research)</span></li>
<li><span style="font-family: inherit;">What content
marketing is supposed to be is solving a problem that your business
solves.</span><span style="font-family: inherit;"> </span><span style="font-family: inherit;">Through your podcast, prove that
you’re s passionate about solving the sample problems the listener is. (Jay
Acunzo, Traction)</span></li>
<li><span style="font-family: inherit;">Most
commercial broadcasters haven’t jumped in because music radio doesn’t lend itself
to podcasting. However many morning shows have a feature which listeners
would like to time shift. A podcast is about a show. Radio is about a format.
There’s a conflict between the show concept and the format concept. NPR already
knew how to make shows. (Larry Rosin)</span></li>
<li><span style="font-family: inherit;">“It’s an
incredibly robust time to be in the audio business…if you put out good content,
you’re going to find a pathway to someone’s ears.” (Traug Keller/Sr. VP ESPN
Audio)</span></li>
<li><span style="font-family: inherit;">We do good
audio content and let it flow to the various platforms. That decision left us
free to be a multi-platform entity. (Traug Keller)</span></li>
<li><span style="font-family: inherit;">As dynamic ad
insertion increases, many different products will emerge. There will be shows
created for ads that will command a premium dollar. (Sara Van Mosel/WNYC, Acast)</span></li>
<li><span style="font-family: inherit;">Less than 1%
of all podcasts come from radio. (Steve Goldstein, Amplifi)</span></li>
<li><span style="font-family: inherit;">The vast
majority of listening to pure plays is about 75% via the phone. For
broadcasters, it’s now 50% on the phone. There’s going to be more phone
consumption because there are more opportunities. (John Rosso/Pres Marketing
Dev Triton Digital)</span></li>
<li><span style="font-family: inherit;">Scale doesn’t
have to be about thousands, but about fifty or a hundred. (Erik Harbison,
Aweber)</span></li>
<li><span style="font-family: inherit;">Build an
audience that loves what you talk about, then sell them your solutions to their
problems (Tim Paige, Leadpages)</span></li>
<li><span style="font-family: inherit;">When it comes
to monetization, “many streams make a river.”</span><span style="font-family: inherit;">
</span><span style="font-family: inherit;">Grab a little money every month from different sources. (Aaron Mahnke,
@amahnke; creator of “Lore” which is a very successful podcast that is now
headed to TV)</span></li>
<li><span style="font-family: inherit;">CPM goes away
when you’re doing local. </span><span style="font-family: inherit;">(Rob Walch, Libsyn)</span></li>
<li><span style="font-family: inherit;">When they
advertise on podcasts, local businesses don’t need to spend a lot of money on
production; they just have to talk to you. (Bryan Moffett, NPR)</span></li>
<li><span style="font-family: inherit;">The Spanish
language podcast audience is under-served. (Mignon Fogarty, Quick and Dirty
Tips, Grammar Girl)</span></li>
<li><span style="background-color: white; font-family: inherit;">Always remember you’re forming
a relationship.</span><span style="background-color: white; font-family: inherit;"> </span><span style="background-color: white; font-family: inherit;">(Anna Sale)</span></li>
</ol>
<br />
<div class="MsoNormal">
<span style="font-family: inherit;">.</span></div>
<div class="MsoNormal">
<span style="font-family: inherit;">As <a href="http://www.forbes.com/sites/under30network/2016/03/31/6-reasons-why-podcasting-is-the-future-of-storytelling/#7c8f210a2120">Forbes</a>
noted this spring, “…<span style="background: white;">podcast content lives alongside music. This is important to note,
as it means users with no deliberate intention of seeking out podcast content
will now encounter it…”<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="background: white;"><span style="font-family: inherit;"><br /></span></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;"><span style="background: white;">As an industry, we have some of the greatest talent and story
tellers in the world who deserve to be “encountered” on the podcast platform as
well. </span></span></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<br />
<span style="font-family: inherit;"><o:p></o:p></span><br />
<div class="MsoNormal">
<br /></div>
<br />
<div class="MsoNormal">
<br /></div>
Mike O'Malleyhttp://www.blogger.com/profile/10934926140449754355noreply@blogger.com0tag:blogger.com,1999:blog-24342827.post-37568549865082428612016-06-26T14:06:00.001-04:002016-06-26T14:06:12.685-04:00Remembering the Great Dan Daniel: Six Principles Behind the Success of One of America's Premiere Air Talents<div class="MsoNormal">
<div class="MsoNormal">
<i><span style="font-family: inherit;"><br /></span></i>
<i><span style="font-family: inherit;">Dan
Daniel was one of the great air talents in America, being a standout in New
York City for 42-plus years before he passed last week all too soon at 81.<o:p></o:p></span></i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i><span style="font-family: inherit;">With
minor edits, this is a piece I wrote at the end of 2002 when, while still at
the top of his game, “Dandy Dan” chose to retire from doing a daily show. At
the time I wanted to share some of what I believed to be pillars of success of
one of America’s best talents. </span></i><i><span style="font-family: inherit;">Now
I’d like to share them again as part of Dan’s legacy: a gift to everyone who
puts their heart into their work every day – because that’s what Dan did.</span></i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i><span style="font-family: inherit;">Thanks,
Dan for the joy you gave us through the years on the air... and off the air for
the priceless gift of friendship. <o:p></o:p></span></i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i><span style="font-family: inherit;">Miss
you, “Trip.”</span></i></div>
<div class="MsoNormal">
<div style="text-align: center;">
<i><span style="font-family: inherit;">_____________________________________________________</span></i></div>
</div>
<div class="MsoNormal">
<i><span style="font-family: inherit;"><br /></span></i></div>
<div style="text-align: left;">
</div>
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<br /></div>
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<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQvUiNcd0nte1xbfqWh2RzsHZh3fEDpJihC-fu2BHACkQPSompurwEwrLeGqINlRtGIJ1XFr7bfhkXGyCnHopIpDOqdPC1AfUj_zdd4Ikt2CEp3jJsM2D9N0K5hBNJSXBiLnER/s1600/WYNY_Reunion_Chin.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="239" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQvUiNcd0nte1xbfqWh2RzsHZh3fEDpJihC-fu2BHACkQPSompurwEwrLeGqINlRtGIJ1XFr7bfhkXGyCnHopIpDOqdPC1AfUj_zdd4Ikt2CEp3jJsM2D9N0K5hBNJSXBiLnER/s320/WYNY_Reunion_Chin.JPG" width="320" /></a></div>
<span style="font-family: inherit;">For 42 years he'd been "king of the hill, top of the heap, a-number one" in New York, New York. </span><br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">WCBS-FM midday host Dan Daniel (5th from left), one of America's greatest
talents and a fixture in New York City radio for 42 years, chose to relinquish
his daily show Tuesday while still at the top of his game.</span></div>
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<br /></div>
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<span style="font-family: inherit;">The effect will be as impossible to ignore as a person with
a missing front tooth. <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: inherit;">Dan left an indelible mark on me during the nearly five
years I was privileged to be his Program Director at WYNY-FM in New York City.
In the 11 years that have passed since then, I've thought a lot about the
things that made Dan such a great talent (they're also what make him a
great human being). I've distilled that rather long list down to six principles
I believe not only contributed significantly to Dan's incredible success but
also helped define him as a person. <o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: inherit;"><u>Put your heart in it</u>. <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: inherit;">Dan never sounded like he wished he were anywhere but on the
air. Every show was like a gathering of close friends who you were truly glad
to see, and it was only when Dan was there that the get-together was complete. <o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: inherit;">No one knew this better than listeners. They'd call. They'd
write. They'd show up at remotes to see him even though it may have taken them
hours to get there and even though they'd already met him dozens of times
before. <o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: inherit;">And they'd tune-in faithfully. Dan's daily passion for his
show became our daily passion for listening. We loved listening to him because
we knew he loved being with us – which is pillar number two. <o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: inherit;"> </span><span style="font-family: inherit;"> </span></div>
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<span style="font-family: inherit;"><u>Love your listeners</u>. <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: inherit;">Early on I concluded that Dan loved his listeners just about
as much as they loved him. And like any relationship, he worked at keeping the
bond strong. <o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: inherit;">He tuned in to what was important to them and paid attention
to what they said. <o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: inherit;">He was patient with them, faithfully answering the same
questions they'd been posing for years ("Hey Dan - who's size 9?" referring to his sign off "Love you all especially you size 9." With a hearty laugh, Dan always said, "My wife thinks it's her!") with such genuineness and enthusiasm
that you'd swear it was the first time in his life that anyone cared enough to
ask for his input. <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: inherit;">Dan made it a point to seek out listeners at appearances - not
that this was necessary. Listeners would have found <i>him</i> even if he tried to hide. One time when the Marlboro Country
Music Show was in New York, I accompanied Dan as he worked nearly <i>all</i> of Madison Square Garden. It went on
for hours! Every smile from Dan was genuine, every handshake an appreciative
"thank you" for listening.<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: inherit;">Simply put, Dan Daniel made people feel special. He made
them feel as if they were the only ones in a sea of thousands. He made them
feel that in fact it was <i>he </i>who
wanted to spend time with <i>them</i>, not
the other way around. <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: inherit;">And it was the same way when you listened. Dan's cume may
have been a quarter-million, but on my radio it always seemed like it was just
Dan and me. <o:p></o:p></span></div>
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<br /></div>
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<br /></div>
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<span style="font-family: inherit;"><u>Be an observer</u>. <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: inherit;">Dan could research anything for his show and regularly did,
but his greatest content was more often rooted in the things he saw around him,
what he thought about those things, and how those things made us all feel. <o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: inherit;">"All" and "feel" are key words. <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: inherit;">When I'd go with Dan to an appearance, I could count on
hearing listeners recite edited versions of Dan's breaks. They'd wait in line
to retell Dan something they'd heard him say perhaps months earlier - and then often
they'd remark that when they heard it, they were just thinking or feeling the
same way. These weren't soapboxes or rants they recalled, but Dan's
observations and brief asides on life that cut through the noise of New York
and found a home in listeners' hearts and memories. <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: inherit;">What seemed to come so naturally and effortlessly for Dan
is, in fact, a skill not easily mastered.
But Dan had it honed and perfected, the result no doubt of a lifelong practice
of observation, being in the midst of listeners whom he well understood, and
weaving these moments into stories and points-of-view. <o:p></o:p></span></div>
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<br /></div>
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<br /></div>
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<span style="font-family: inherit;"><u>Paint local pictures</u><o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: inherit;">Think it's hard "being local" where you are? Try
it in New York with over 14-million people 12+ and 20 metro counties. Dan did
it with word snapshots of neighborhoods, by referring to products by their
local brand name rather than their generic categories, and by using New
York-isms as naturally as any native (which Dan wasn't). <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: inherit;">Dan talked the way we talked (albeit with a slight drawl
sometimes) and talked about what we were talking about.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: inherit;">He rooted for the home teams, always using just enough
information to let you know he was a fan like you. But Dan talked less about
the score or facts you could find out anywhere. Instead, Dan helped you
experience the fans' reaction when Bernie hit the game-winner. He'd let you
feel what it was like on the subway there and back. <o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: inherit;">Dan painted accurate pictures because he knew his market and
his listeners so well.<o:p></o:p></span></div>
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<br /></div>
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<br /></div>
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<span style="font-family: inherit;"><u>Be real</u> <o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: inherit;">Dan was always "one of us." His words and attitude
let you know he was your fellow commuter and your walk-to-work-pal, trudging through slushy winters and sweating through sticky summers. <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: inherit;">For years he defined afternoons in New York, and drives home
on the Turnpike, the L.I.E., the Sawmill, the Belt and the Major Deegan were
tolerable only because you had Dan going through it with you. <o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: inherit;">Dan actually DID commute like so many of us, taking the train
into the City and walking to the station from Grand Central; he walked the
walk. <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: inherit;">He was compelling because he was real.<o:p></o:p></span></div>
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<br /></div>
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<br /></div>
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<br /></div>
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<span style="font-family: inherit;"><u>Be a Cheerleader</u><o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: inherit;">Dan championed the music he played, the stations he worked
at, and the people he worked with. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: inherit;">Frequently his song wraparounds would include a piece of a
lyric with a tie-in to something relevant. Or he'd point out a previously
unknown fact or share a positive comment about the song or singer. <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: inherit;">I swear that there are some songs I began to like <i>only</i> after hearing one of Dan's intros
or outros.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: inherit;">Station events and promos received the same treatment. No
hype, just the right phrasing delivered with genuine enthusiasm and a specific
reason or two that would make me want to participate.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: inherit;">He never failed to mention his fellow on-air talent -
whether it was something he heard on their show or something that gave
listeners a peek behind the curtain. It was always positive and heartfelt.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: inherit;">What you got on the air you also got in the halls. As a
programmer, I can't recall a time that I didn't look forward to one o'clock,
because that would mean I'd see Dan in the building. He never failed to elevate
my spirits. We could talk about anything together - from family to business. He was as great a listener and observer inside as well as outside
the building, <s><o:p></o:p></s></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: inherit;">In every conversation I recall having with Dan, it was
evident that I had his complete attention. This had nothing to do with my
position because, PD or part-timer, you were all the same to Dan - special. He
was never above or below your level. Never hot or cold. Never asked for any
privilege that 42 years in New York radio entitles one to. To do so would have
been way out of character.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: inherit;">Dan frequently told me that he wasn't interested in reliving
his past glories (trust me, if he ever wants to do so, he has enough to keep
him busy for years). To him it was the excitement of today and the promise of
tomorrow that mattered. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: inherit;">As of today, I'm just one of a quarter-million New Yorkers
who already misses hearing Dan Daniel on the air. But maybe our loss will be
another town's gain. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: inherit;">Around the country perhaps some PD or talent who is very
passionate about their craft will read this and be inspired by Dan, just as I
have been. And maybe soon, listeners in
these cities will experience some of Dan's "secrets" subtly woven
into their favorite jocks' shows and appearances. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: inherit;">Now wouldn't THAT be some cume to brag about! <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
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<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i><span style="font-family: inherit;">Huffington
Post writer David Hinckley who for 35 years wrote for the New York Daily News
has Dan's career highlights <a href="http://www.huffingtonpost.com/david-hinckley/rip-dandy-dan-daniel-of-w_b_10646888.html">here</a>.<o:p></o:p></span></i></div>
<div class="MsoNormal">
<br />
<i>Related posts: The Kings of Radio <a href="http://mikeomalleyblog.blogspot.com/2013/05/the-kings-of-radio-how-listeners-define.html">here</a>; Traits of Market Icons <a href="http://mikeomalleyblog.blogspot.com/2008/10/traits-of-market-icons.html">here</a>.</i><br />
<i><br /></i>
<i>Photo credit: Joanie Chin @Joanie_ues. L to R: WYNY Team Members Jay Michaels, Mike O'Malley, Bill Rock, Shelli Sonstein, Dan Daniel, an unidentified person, Randy Davis and Jim Kerr</i></div>
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<br /></div>
</div>
Mike O'Malleyhttp://www.blogger.com/profile/10934926140449754355noreply@blogger.com6tag:blogger.com,1999:blog-24342827.post-44272112395589768152016-06-22T07:00:00.001-04:002016-07-02T10:06:58.935-04:00Honored by the Country Radio Hall of Fame Forever and Ever Amen<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi96BPjM-vWVq92sRlVrogpEoQNO99B1Pt8EFNduRc5KjxEPCVZJmh2a3NvZ95mokWwMt6PcLPstAUcv2vEm6W32Sxh_OdnJlvQgy53F1gUxCOqIIxGLPTRwk1ek0txIL6xMFib/s1600/RandyHeadshot.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="136" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi96BPjM-vWVq92sRlVrogpEoQNO99B1Pt8EFNduRc5KjxEPCVZJmh2a3NvZ95mokWwMt6PcLPstAUcv2vEm6W32Sxh_OdnJlvQgy53F1gUxCOqIIxGLPTRwk1ek0txIL6xMFib/s200/RandyHeadshot.JPG" width="200" /></a></div>
<div class="MsoNormal">
<span style="font-family: inherit;">Tonight is a special night for Country Radio – it’s the night
when the <a href="http://countryradioseminar.com/">Country Radio Broadcasters</a> honors some of radio's best with inductions into the <a href="http://countryradioseminar.com/hall-of-fame">Country Radio Hall of Fame</a> and presentations of special awards.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: inherit;">One of the Honorees will be this year’s Artist Career
Achievement Recipient, Randy Travis.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: inherit;">Randy, who was also announced as this year's <a href="http://countrymusichalloffame.org/ContentPages/cma-announces-2016-country-music-hall-of-fame-inductees#.V2mkKPkrLIV">Modern Era Inductee to the Country Music Hall of Fame</a> didn’t initiate the “post-Urban Cowboy movement” of the
early 80's. That arguably started with the April, 1981 release of “Unwound” and, a few months later, Reba McEntire’s
“(You Lift Me) Up to Heaven.” <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: inherit;">George would have 11 more top ten songs, Reba would have 8 more and t</span><span style="font-family: inherit;">he Judds would release their first charted single in 1983 - “Had A
Dream (For the Heart)” - and begin their run of eight consecutive number one songs with “Mama He’s Crazy” before Randy released what would be his</span><span style="font-family: inherit;"> first Top 10: 1985’s “1982.” </span></div>
<div class="MsoNormal">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;">Through
the rest of the decade, Randy would score 10 more number ones and one number two, and then in the 90's and 2000's 17 more top 10's, the streak ending with his final number one, "Three Wooden Crosses" in 2002. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: inherit;">George Strait (2013), Reba (2003) and the Judds (2011) have
all received the CRB's Artist Career Achievement Award.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: inherit;">This year, they’ll be joined by Randy Travis. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: inherit;">Awesome.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: inherit;">CRB Executive Director <a href="http://countryradioseminar.com/staff">Bill Mayne</a> and I got to know each
other well in the early 80's when I was programming in Washington, DC and Bill was programming
in Dallas. I asked him if he had a Randy Travis story and he shared this:<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="background: white;"><span style="font-family: inherit;">“I remember doing focus groups in Dallas/Ft. Worth when “Forever
& Ever Amen” was a hit, many previous 'non-country' fans were brought
into the fold 'specifically' by Randy’s performance of that song & the
timing of its release. The public truly had a new definition on what the sound
of country music was.”</span></span></div>
<div class="MsoNormal">
<br /></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEio2HiG-WAOGoRzDVPrm446spWAHaSLQkr1-AmsECUjEBjwLTeYm1an4woYYIGRd2T3TTaiRVMJh3ELBsi3W2f66bLq5dE7GcGQXwsaYT83DvXw4oz9nv8xFjLaqPJvX2GrFPM1/s1600/Randy+Travis+number+1.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="125" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEio2HiG-WAOGoRzDVPrm446spWAHaSLQkr1-AmsECUjEBjwLTeYm1an4woYYIGRd2T3TTaiRVMJh3ELBsi3W2f66bLq5dE7GcGQXwsaYT83DvXw4oz9nv8xFjLaqPJvX2GrFPM1/s200/Randy+Travis+number+1.jpg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Bill with Randy. </td></tr>
</tbody></table>
<div class="MsoNormal">
<span style="background: white;"><span style="font-family: inherit;">As country radio programmers we’ve had the opportunity to champion some truly amazing artists - some, like Randy, have changed the game.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: inherit;"><span style="background: white;">“Randy’s contribution to Country Music is beyond measurement," Bill added.
“Country Radio & the Country Music industry were given a tremendous gift
with Randy Travis as its beacon. This recognition for him, could not be more
appropriate.</span>”<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: inherit;">Congratulations Randy – and to all of this year’s honorees:</span></div>
<div class="MsoNormal">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal">
</div>
<ul>
<li>On Air: Blair Garner, Mike and Dana Schuff, and Lisa Dent</li>
<li>Radio: Mick Anselmo, Kerby Confer, Jack Reno, Tim Roberts,
and Jim Slone</li>
<li>President’s Award: Carole Bowen</li>
</ul>
<br />
<o:p></o:p>
<br />
<div class="MsoNormal">
<span style="font-family: inherit;">That you were acknowledged/“went in” with Randy Travis is in itself an
honor.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: inherit;">As I <a href="http://mikeomalleyblog.blogspot.com/2015/06/why-5-more-inductees-into-country-radio.html">wrote</a> last year, "t</span><span style="font-family: inherit; line-height: 115%;">he
Country Radio Hall of Fame is a reminder that excellence matters and is still
acknowledged and celebrated. At its best, the Hall and inductees inspire
us all to make a daily, “significant contribution to the radio industry.” </span></div>
<div class="MsoNormal">
<br /></div>
Mike O'Malleyhttp://www.blogger.com/profile/10934926140449754355noreply@blogger.com1tag:blogger.com,1999:blog-24342827.post-36348593190640289142016-06-13T06:38:00.003-04:002016-06-13T07:43:25.585-04:00Country: Jumping the Shark and Growing the Beard?<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaprvXzb00wqhy9OmiyDkr69AjcwvCCLlCJtNe_ySBQeY-YmRKM76-WPaCwWAzkwOKryz88d4sYIEcCVYEuSxWvSECnS_ZZaaQX9IbLlbkpn6rr7fgVmJ8EWcsPkOWRtLCeFah/s1600/SharkBeard.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="202" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaprvXzb00wqhy9OmiyDkr69AjcwvCCLlCJtNe_ySBQeY-YmRKM76-WPaCwWAzkwOKryz88d4sYIEcCVYEuSxWvSECnS_ZZaaQX9IbLlbkpn6rr7fgVmJ8EWcsPkOWRtLCeFah/s320/SharkBeard.jpg" width="320" /></a></div>
<div class="BodyA">
We may look back on last week as a time when country “jumped
the shark.” </div>
<div class="BodyA">
<br /></div>
<div class="BodyA">
There was Pitbull (@Pitbull), <a href="http://www.cheaptrick.com/">Cheap Trick</a>, <a href="https://www.fifthharmony.com/727/">Fifth Harmony</a> and <a href="http://pharrellwilliams.com/">Pharrell</a> (you could make a case for Pharrell given his collaboration with <a href="http://littlebigtown.com/">Little Big Town</a>) on
a <a href="http://www.cmt.com/cmt-music-awards/">country awards show</a>. </div>
<div class="BodyA">
<br /></div>
<div class="BodyA">
Then there were releases to country radio that had some programmers feeling the pop envelope had been pushed too far.<o:p></o:p></div>
<div class="BodyA">
<br /></div>
<div class="BodyA">
A the same time a “growing the beard” trend may also have started, rooted in conversations about the
expectations of country P1s and P2s, what constitutes a balanced country playlist,
and a “music line” which one crosses at their own risk.<o:p></o:p></div>
<div class="BodyA">
<br /></div>
<div class="BodyA">
The phrase “jump the shark” of course marks a point in time when
something takes a noticeable downturn (see its origins<a href="http://tvtropes.org/pmwiki/pmwiki.php/Main/JumpingTheShark"> here</a>).<o:p></o:p></div>
<div class="BodyA">
<br /></div>
<div class="BodyA">
Meanwhile “growing the beard” (origins <a href="https://www.reddit.com/r/television/comments/23j3lv/youve_all_heard_the_phrase_jumping_the_shark_but/">here</a>) marks a moment of turn-around.</div>
<div class="BodyA">
<o:p></o:p></div>
<div class="BodyA">
<br /></div>
<div class="BodyA">
But before we go back down the rabbit hole of last week, perhaps
we should first ask, “So what?”<o:p></o:p></div>
<div class="BodyA">
<br /></div>
<div class="BodyA">
The 18-49 numbers from last week’s CMT Awards Show came in with a <a href="http://tvbythenumbers.zap2it.com/2016/06/09/wednesday-cable-ratings-june-8-2016/">0.97
rating and 3.3 million viewers;</a> and that was the combined audience on three different networks. </div>
<div class="BodyA">
<br /></div>
<div class="BodyA">
This pales
in comparison to both the most recent CMA Awards Show (<a href="http://tvbythenumbers.zap2it.com/2015/11/05/tv-ratings-wednesday-cma-awards-fall-empire-down-after-world-series-break/">3.8
rating,13.58 million viewers</a>) and ACM Awards Show (<a href="http://tvbythenumbers.zap2it.com/2016/04/05/sunday-final-ratings-april-3-2016/">2.3
rating,11.18 million viewers</a>). </div>
<div class="BodyA">
<br /></div>
<div class="BodyA">
Even May’s <a href="http://www.theaccawards.com/">American Country Countdown Awards</a> show on Fox had
more eyeballs (<a href="http://headlineplanet.com/home/2016/05/02/ratings-american-country-countdown-awards-viewership-rises-slightly/">1.0
rating, 3.8 million viewers</a>).</div>
<div class="BodyA">
<o:p></o:p></div>
<div class="BodyA">
<br /></div>
<div class="BodyA">
But again, so what? If a TV show disappoints the audience, that's on the television network, not on radio.</div>
<div class="BodyA">
<o:p></o:p></div>
<div class="BodyA">
<br /></div>
<div class="BodyA">
Similarly, if an artist wants to release something that we, as programmers and music curators believe in our heart of hearts is
too far outside the parameters as our listeners have defined them and as we understand them, then so what? We don’t play it.</div>
<div class="BodyA">
<o:p></o:p></div>
<div class="BodyA">
<br /></div>
<div class="BodyA">
On this subject – music - listeners have given us solid
guidance. </div>
<div class="BodyA">
<br /></div>
<div class="BodyA">
In <a href="http://www.albrightandomalley.com/">A&O&B</a>'s "Roadmap
2016" – our national online perceptual study of 9000-plus country radio format
users - 18-54 format listeners told us that "current music from today's
stars" is their preferred music cluster. </div>
<div class="BodyA">
<br /></div>
<div class="BodyA">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXFR9CU8-SLneixHpKK4jEXjv2Daxv-DlM6b05tceEMuBtlu7q5G2Ysy755H5eXlrmafTXEU_o_L-5XWxUyuFQJkPMgL-iu8nFTUnlXyeoE4JSnjknlUEF0833XpEnZwUelRee/s1600/Blog_Roadmap2012MusicClusters.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img border="0" height="192" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXFR9CU8-SLneixHpKK4jEXjv2Daxv-DlM6b05tceEMuBtlu7q5G2Ysy755H5eXlrmafTXEU_o_L-5XWxUyuFQJkPMgL-iu8nFTUnlXyeoE4JSnjknlUEF0833XpEnZwUelRee/s320/Blog_Roadmap2012MusicClusters.png" width="320" /></a></div>
<div class="BodyA">
<br /></div>
<div class="BodyA">
But they've also told us to be
careful with the mix - especially with music that is on the fringe.</div>
<div class="BodyA">
<o:p></o:p></div>
<div class="BodyA">
<br /></div>
<div class="BodyA">
For me, it's perfectly fine if an awards show or an artist wants
to push or push past the boundaries. It's art, and art needs to be true to itself. I can choose to embrace it or not.<o:p></o:p></div>
<div class="BodyA">
<br /></div>
<div class="BodyA">
However there <i>are</i> boundaries on winning radio stations. While they may be unique across stations, they exist to help stations meet the desires and expectations of their audience.<o:p></o:p></div>
<div class="BodyA">
<br />
<span style="text-align: center;">Last week provided us multiple opportunities to thoroughly dissect, bisect, scrutinize and analyze all things country and non-country.</span><br />
<br /></div>
<div class="BodyA">
As we start this week, let's embrace the art <i>and</i> the boundaries and we'll all be helping to “grow the beard.”<o:p></o:p></div>
<div class="BodyA">
<br /></div>
<div class="BodyA">
<br /></div>
Mike O'Malleyhttp://www.blogger.com/profile/10934926140449754355noreply@blogger.com0tag:blogger.com,1999:blog-24342827.post-78586496950639242442016-06-06T08:12:00.000-04:002016-06-06T08:12:00.899-04:00Ten Take Aways from Hivio Audio Future Festival (20-Somethings and Radio? See #8)<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5pFngEkOAzzuOKfhyphenhyphenPWDNGP4hI8cQZHQjEtti7ix1Wd1ZaiMFY6iBHvVb0x4mSZkWrW1L_8cPRecJN1yLMrH0zyys1OIwohgXTdOf-LBzh-Uzbm2GXOZV4aHvF3VS2bL7Nrm_/s1600/HivioWordCloud.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="251" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5pFngEkOAzzuOKfhyphenhyphenPWDNGP4hI8cQZHQjEtti7ix1Wd1ZaiMFY6iBHvVb0x4mSZkWrW1L_8cPRecJN1yLMrH0zyys1OIwohgXTdOf-LBzh-Uzbm2GXOZV4aHvF3VS2bL7Nrm_/s400/HivioWordCloud.jpg" width="400" /></a></div>
<span style="line-height: 115%;">Audience,
content and platforms – notably podcasting – were some of the more frequently
discussed topics at the <a href="http://hivio.com/">Hivio</a> Audio Future Festival 2016 last week (see Hivio word cloud).<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<span style="line-height: 115%;"><a href="http://www.markramseymedia.com/">Mark Ramsey Media</a>'s annual Hivio event is a “hive” of audio ideas and actions shared by people who normally wouldn’t collectively make up a typical radio convention agenda – from NPR to
ESPN to content providers to podcast sellers.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<span style="line-height: 115%;">Becky
Brenner (@BeckyBrenner) attended the LA event in person, I watched via the online stream
(thanks, Mark for providing that!).<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<span style="line-height: 115%;">Here are ten of our takeaways:<o:p></o:p></span></div>
<div class="MsoNormal">
</div>
<br />
<ol>
<li><span style="line-height: 115%;">Commercials:
be relevant, funny and clever. Tell a story with a surprise. 15-second spots
scored better than any other commercial length (Mark Ramsey and <a href="http://www.nuvoodoo.com/">Novoodoo</a>).</span></li>
<li><span style="line-height: 115%;">Apply the
“rat in a maze” approach – allow audience to shift platforms but keep them on
your content (<a href="http://www.imdb.com/name/nm0487505/">Howard Lapidis</a>)</span></li>
<li><span style="font-size: 12pt;">The goal is
to translate the best of what is happening in the talent’s life to Radio, TV
and the web. Make a determination on how best to distribute content - f</span><span style="font-size: 12pt;">rom podcasts to building what the talent needs (Chris
Balfe, <a href="http://www.redseatventures.com/">Red Seat Ventures</a>)</span></li>
<li><span style="font-size: 12pt;">The focus on
digital has been transformative – radio is an amazing medium and we can still
be vital and fabulous. Podcasting is not detracting from the Radio
Listening.</span><span style="font-size: 12pt;"> </span><span style="font-size: 12pt;">It is actually growing the
audience. (Anya Grundman, VP Programming and Audience Development for <a href="http://www.npr.org/">NPR</a>)</span></li>
<li>Rise above
the noise by creating your own wave or riding waves around you. (Todd Beck,
Beck Media and Marketing)</li>
<li>Podcasts are
generally too long, not “social sized,” and it is an increasingly crowded
universe (1,400 new podcasts per week) David Silverman Co-Founder <a href="https://www.clammr.com/">Clammr</a></li>
<li>There is
stupid money out there right now for these types of projects in video and audio.
Peter Kafka, Senior Editor, Media, <a href="http://www.recode.net/">Re/Code</a></li>
<li><span style="font-size: 12pt;">I don’t have
a radio at home. Radio is ancient – it is like having a laser disc – I have so
many ways to listen to radio without having to have another device.</span><span style="font-size: 12pt;"> </span><span style="font-size: 12pt;">Convenient and compact is what everything
needs to be, nobody wants excess baggage. (Heather, Millennial)</span></li>
<li><span style="font-size: 12pt;">Podcasting
revenue been highly underrepresented in the press…probably $85-$100 million
last year and it is going to be exponentially higher this year.</span><u style="font-size: 12pt;"> </u><span style="font-size: 12pt;">Sarah
Van Mosel,</span><u style="font-size: 12pt;"> </u><span style="font-size: 12pt;">Chief Commercial Officer, <a href="https://www.acast.com/">ACAST</a> @sarahvm</span></li>
<li><span style="font-size: 12pt;">Content,
Content, Content.</span><span style="font-size: 12pt;"> </span><span style="font-size: 12pt;">You can’t say it
enough, or focus on it enough.</span><span style="font-size: 12pt;"> </span><span style="font-size: 12pt;">It was
lost in deregulation and it has to come back into focus. (Advice for radio from
Traug Keller, <a href="http://espn.go.com/">ESPN</a> Audio</span></li>
</ol>
<br />
<br />
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<i><span style="font-size: 10.0pt; mso-bidi-font-family: Arial;">Albright & O’Malley & Brenner’s Becky
Brenner has full notes and slides in the Clients Only section of <a href="http://aandoandb.com/">AandOandB.com</a>.<o:p></o:p></span></i></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<i><span style="font-size: 10.0pt; mso-bidi-font-family: Arial;">Comments paraphrased.<o:p></o:p></span></i></div>
<br />
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<br /></div>
Mike O'Malleyhttp://www.blogger.com/profile/10934926140449754355noreply@blogger.com0tag:blogger.com,1999:blog-24342827.post-81022455794725317652016-05-25T06:35:00.000-04:002016-05-25T06:35:17.565-04:00Infographic: How to Create Amazing Content for Every Show, Every Day In Seven Steps<br />
Facts are forgettable. Stories are sticky.<br />
<br />
But going from that knowledge to daily creation can be challenging.<br />
<br />
Here are seven steps to help you create and tell a story that's both relevant and entertaining:<br />
<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtiqivVunU7QyjuUh7zT2xRquFN5TzQHLIUUywMB72IZbEM_G5oRSIT3yRj0A3MvHkj0Yo3t2P7AjKfivXNRqlJBXIEyhurBuC0Np8f5vR5XOpjp4d_Lqv8JP5IhT_wczHeLoD/s1600/7-steps-of-developing-great-content_350PixWideForWUC.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtiqivVunU7QyjuUh7zT2xRquFN5TzQHLIUUywMB72IZbEM_G5oRSIT3yRj0A3MvHkj0Yo3t2P7AjKfivXNRqlJBXIEyhurBuC0Np8f5vR5XOpjp4d_Lqv8JP5IhT_wczHeLoD/s1600/7-steps-of-developing-great-content_350PixWideForWUC.jpg" /></a></div>
<br />
<br />
Try it out and let me know how it goes.<br />
<br />Mike O'Malleyhttp://www.blogger.com/profile/10934926140449754355noreply@blogger.com2tag:blogger.com,1999:blog-24342827.post-64851357353503495682016-04-29T12:43:00.001-04:002016-05-15T16:36:26.963-04:00LES WAAS: MORE THAN JUST THE MISTER SOFTEE JINGLE CREATOR: His Thoughts on Today's Ads Plus Three Take-Aways For Better Creative<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgY-vvz9ZpgIfvEkznVJDPdiuxZcn3kEKn94KH-2NPGqUi9Az2och0vPRR0eCHHqrqXy2gRC51xtugIHKCsJvbuznaZ7wPbyhYWv3dosBTu0FzYEorRk_own3U1F3Je5rSvoGXF/s1600/MisterSoftee_edit.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgY-vvz9ZpgIfvEkznVJDPdiuxZcn3kEKn94KH-2NPGqUi9Az2och0vPRR0eCHHqrqXy2gRC51xtugIHKCsJvbuznaZ7wPbyhYWv3dosBTu0FzYEorRk_own3U1F3Je5rSvoGXF/s200/MisterSoftee_edit.jpg" width="127" /></a></div>
Like most of us in the business, you have my attention when
you start talking about "creative" and about the people behind the work.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
So it was predictable that I wanted to learn more about Les
Waas who’s passing at 94 has been getting coverage everywhere. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
After a few hours of enjoyable research, I now know a lot
more about the ad man who wrote the Mister Softee jingle in 1960.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
For instance, he didn’t know how to read or write music.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
That’s not only amazing for a man who wrote nearly 1000
jingles over his career, it’s courageous - even outrageous (in the best sense).<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
A spirit of courage and crazy-creative plays out in an
<a href="https://www.youtube.com/watch?v=htjws4qukFY">interview</a> Les did for the<a href="http://www.broadcastpioneers.com/"> Pioneers of Philadelphia Broadcasting</a> - particularly when he recounted some of his Philadelphia ad
agency’s ideas and campaigns.</div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
“I would never do anything inside the box,” he said in the interview before sharing
a story about a campaign for a car dealer that increased the dealer's business fivefold (the idea involved selling the dealer’s emblem to people who <i>didn’t</i> buy their
cars at the client’s business).<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
He also shared a story about a car dealer that advertised
such a low price it drew a huge crowd. However that didn’t work out so well
once people discovered that the price didn’t include things like the engine.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
While automotive was a subject he came back to a few times, Les had thoughts about the lack of advertising creative in general and radio ads
in particular.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
“It took a creative brain to get into advertising…I don’t
think I could do something straight. That’s writing a commercial. And a lot of
that you hear now on radio is just an announcer. And they do a good job and
everything, but they don’t go into creativity as much as they used to…the ads
or commercials don’t seem to grab your attention. Some do…but the percentage is
very small.”<o:p></o:p></div>
<div class="MsoNormal">
<br />
While listening to Les' recollections in the interview and time traveling to the advertising world of the 60s was fun and helped to tell a great backstory about the creator of the Mister Softee jingle, obviously many of these 50 year-old campaigns are, today, appropriately curiosities.<br />
<br />
But there were relevant take-aways from this ad man, too: </div>
<div class="MsoNormal">
<br />
Les' litmus test for success: If you can't remember it after the recording session then it wasn't a good ad. </div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
To come coming up with new ideas, surround yourself with a lot of different people.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Act immediately when creativity or inspiration strikes. “I couldn‘t hold back coming up
with a creative idea. I had to do it right away.”</div>
<div class="MsoNormal">
<br />
Being creatively courageous requires letting go of fears that could otherwise hold you back.<br />
<br />
After all, a man who didn't know how to read or write music created more than 950 jingles.<br />
<br /></div>
<div class="MsoNormal">
<br />
Oh, one more thing: make sure the advertised price for a
car includes the engine.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i>PS: As you may know, Les Waas’ Mister Softee had lyrics
(lyric sheet <a href="https://mistersoftee.com/sites/default/files/sheetmusic.pdf">here</a>) </i></div>
<i><br /></i>
<br />
<div class="MsoNormal">
<i>For a real treat, you can hear the jingle’s creator bring
them to life in the last few minutes of <a href="https://www.youtube.com/watch?v=htjws4qukFY">this</a> YouTube video.<o:p></o:p></i></div>
<div class="MsoNormal">
<i><br /></i></div>
<div class="MsoNormal">
<i>You can hear the produced version of the jingle in the first of these black and white TV spots <a href="https://www.youtube.com/watch?v=w2PkRZ9ClXI">here</a>.</i><br />
<i><br /></i></div>
Mike O'Malleyhttp://www.blogger.com/profile/10934926140449754355noreply@blogger.com1tag:blogger.com,1999:blog-24342827.post-63797151379089851962016-04-23T08:23:00.001-04:002016-04-23T08:28:46.963-04:00Best Jobs Survey: Entertaining on the One Hand, An Opportunity for Growth, Respect and Recruitment on the Other<div class="MsoNormal">
Not that I spend a lot of time thinking about surveys like
this, but the latest <a href="http://careercast.com/">CareerCast.com</a> 2016 <a href="http://www.careercast.com/jobs-rated/jobs-rated-report-2016-ranking-200-jobs">Jobs Report</a> ranks “Disc Jockey” 197<sup>th</sup> out of 200 (we’ve
apparently lost our bullet; in 2012 we were 180<sup>th</sup>).</div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Obviously if you love what you do, your job is at or near
the top of your own list and no survey (other than consistently bad ratings
reports or reviews if you're in radio) is likely to make you re-think your career choice.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Still, it’s interesting that many of the things that are most
<i>rewarding</i> about being a Talent – such as competitiveness, having your work be
highly visible by the public, and working in situations where you’re
face-to-face with people – are seen as job <i>negatives</i> in the survey <a href="http://www.careercast.com/jobs-rated/2016-jobs-rated-methodology">methodology</a>. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
To compile the list, CareerCast.com uses four “Core Criteria:”</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
1 - <u>Job Factors including the emotional environment</u>. The survey
sees such things as competitiveness and public contact as potential negatives.
Most talent would see these as positives.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
2 - <u>Income</u>: OK, you’ve got us there. But, show of hands please,
how many of us got into performing for the money? So maybe this
is only worth half the negative weight.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
3 - <u>Employment and Income growth potential</u>: Uh, let’s move on.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
4 - <u>Stress Factors</u>: Again the survey takes such things as Competitiveness, Travel, Working in the Public Eye, and Meeting the Public as job negatives; hopefully
we all see these as things to embrace not avoid.</div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Also, the survey's "Disc Jockey" job description is “Broadcasts
Music for Radio Stations.”<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
That’s pretty narrow. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Running through the rest of the 200 jobs CareerCast.com ranked, I found another 35 jobs that are (or should be) at least part of being a “Disc Jockey” including the survey's number one occupation, “Data Scientist”
described as someone who “Combines information technology, statistical analysis
and other disciplines to interpret trends from data.” Sounds like thoroughly breaking out ratings data to see how your show has grown.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Or how about career number 48 – “Social Media Manager” who “plans
and directs online, social media presence.” Most successful talent are working hard at using Social every day.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Or Historian (61), Actor (112), PR Executive (121), Author (144)
or Photographer - Instagram and Snapchat anyone? (162).<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Averaging the ranks of all the jobs that are part of being a highly successful talent today would make our new rank 111. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Adjust those aspects of the Core Criteria seen as negative to most jobs to positives in the world of talent and we'd rank higher still.</div>
<div class="MsoNormal">
<br />
Of course no ranking should change how we feel about what we do - especially if we embrace challenge, competition, public performance, and relish the fact that our job allows us to be successful in at least 35 other jobs from Data Scientist (#1) to Advertising Sales Person (#193).</div>
<br />
<div class="MsoNormal">
These oft unnoticed abilities we have, the work leading up to a performance, and the new growth challenges we take on and attempt to excel at daily should be a source of pride - and dare I say, be an opportunity to showcase what we do as an attractive and exciting career.<br />
<br />
No disrespect at all to the work CareerCast.com does. In fact, their survey points out a very real truth.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
If you're a Disc Jockey and all you do at your job is “Broadcast Music for Radio Stations,”
then perhaps a rank of 197 is appropriate.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
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<i><span style="font-size: x-small;">The last time I commented on this survey was 2012; you can read that blog <a href="http://mikeomalleyblog.blogspot.com/2012/04/new-job-survey-radio-personality-ranks.html">here</a>.</span></i></div>
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Mike O'Malleyhttp://www.blogger.com/profile/10934926140449754355noreply@blogger.com1tag:blogger.com,1999:blog-24342827.post-42779149885314635202016-04-21T07:06:00.000-04:002016-05-22T03:11:31.340-04:00New From Nielsen: The Replacements for Maximi$er and PD Advantage/Desktop<br />
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Starting this week, many programmers will be breaking out
their quarterly ratings for the first time without Maximi$er. <o:p></o:p></div>
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Nielsen has just retired the legacy software along with PD
Advantage Desktop and Data Express (ADE). Former Maximi$er clients will have access to PDA Light (the Max replacement) while former desktop PDA Advantage clients will have access to PDA Web.</div>
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If you are a programmer upgrading from Tapscan or E-Book only access, you’ll love the deeper dive into your numbers that you can take with these two programs. Long-time Max/PDA users should feel comfortable fairly quickly – especially with PDA Web.</div>
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For a quick overview of what to expect, here is Nielsen’s
summary of the new products: </div>
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Besides delivery, there are several changes and additions in the online version of PD Advantage Light and PD Advantage which too has migrated from the desktop.</div>
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In both cases, station data lives online rather than being available for download (thus the automatic retirement of ADE). This means of course that users must be online to generate reports. </div>
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Navigating the online version of PD Advantage will look very familiar to users of the desktop software. PDA Light’s navigation on the other hand is different from Max although it's intuitive – especially if you were a regular user of Maximi$er’s Programmers Package. </div>
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Now, here’s a closer look at PDA Light and PD Advantage Web.<o:p></o:p></div>
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<u>PDA Light</u><o:p></o:p></div>
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After logging in, the user is presented with a new reports
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All the Maximi$er reports are in PDA Light with the
exception of Report N (Total Day-To-Day Listening) and Report O (Specific
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Format Norms and Top Performers (formerly a PD Advantage-only
report) will be added to PDA Light later this year – a nice addition for
comparing local vs. national performance.<o:p></o:p></div>
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Some of the “clunky” parts of
Maximi$er have been streamlined. For example in PDA Light, demos and other report criteria can be selected using “blue links” at the top of report pages; this makes
comparing demos and dayparts easier since users won’t have to leave a report
screen to change parameters as in Maximi$er.<o:p></o:p></div>
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Meanwhile the process for
changing base weeks is nearly identical to that in Maximi$er. And, just like in
Max, you can trend up to 5 books on one screen. <o:p></o:p></div>
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Report formats, like this for
Daypart Trending, can look a bit different though the important content is
nearly identical.<o:p></o:p></div>
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In another change, Diary
Comments will now be released simultaneously with the quarterly data eliminating
the CD delivery method. If you’ve reviewed your diaries in person, you’ll find the sorting options familiar, enabling you to quickly see your
comments separate for the entire market. <o:p></o:p></div>
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With the exception of Diary
Comments which date back only to fall 2015, all other data will go back 3 ½
years for trending purposes.<o:p></o:p></div>
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While it was not the most critical of the Maximi$er reports,
I’ll miss report N which was an easy way to check Horizontal Cuming. Plus, for travelers, only having access to data
online will be an inconvenience. <o:p></o:p></div>
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Still, there are a number of Maximi$er upgrades that I like
a lot, particularly the addition of Format Norms and Top Performers.<o:p></o:p></div>
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<u>PD Advantage Web</u><o:p></o:p></div>
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For former desktop users of
PD Advantage, 16 reports from the legacy version have migrated to PDA Web with
some reports having new looks or additions. One of these is the Cume/TSL Report
(“Grid of Pain”) which now offers multiple cume and TSL scenarios on how a specified ratings goal can be attained.<o:p></o:p></div>
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The Leading Indicators Report
has a new graphing option and there’s also a new Audience Sharing report that
expands on what’s in PDA Light. Also there is a newly added HD/Streaming
Station report.<o:p></o:p></div>
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At this point “Workplace Zip Code” and “Mostly Spanish
Breakouts” reports are presently unavailable in PDA Web though the latter is
available in Tapscan.<o:p></o:p></div>
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As you go through your first analysis using the new
software, feel free to call for help either in interpretation or execution. </div>
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And
of course we’d love to hear/share YOUR observations and experiences with this
new software. <o:p></o:p></div>
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<i>Special thanks to
Nielsen’s <b>Jennifer Bratten</b>, Manager Client Support, who provided me with a
guided tour of both products, patiently answers my questions, and generously
shared her slide deck so that A&O&B stations could be better informed. Also,
Jennifer hosts Nielsen’s online training sessions. She’s an excellent presenter
with a wealth of information on how to get the most from Nielsen’s products.
Nielsen Audio clients can see and sign up for future sessions <a href="http://en-us.nielsen.com/sitelets/cls/indexa.html">here</a>.<o:p></o:p></i></div>
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Mike O'Malleyhttp://www.blogger.com/profile/10934926140449754355noreply@blogger.com0tag:blogger.com,1999:blog-24342827.post-38307607867672282412016-03-31T09:40:00.003-04:002016-03-31T09:41:15.649-04:00How Political Analysts Can Help Coach Talent <div class="MsoNormal">
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<a href="http://fivethirtyeight.com/">Fivethirtyeight.com</a> is full of interesting content. Sports and politics of
course, but also science, economics and culture (read about the Batman-Superman
bromance <a href="http://fivethirtyeight.com/features/batman-superman-movie/">here</a>). </div>
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And now, FiveThirtyEight has a coaching tip for radio.</div>
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OK, not exactly.</div>
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But their recent <a href="http://fivethirtyeight.com/features/these-are-the-phrases-that-sanders-and-clinton-repeat-most/">post</a> about the most frequently used phrases by Presidential
Candidates Hilary Clinton and Bernie Sanders got me thinking about how quantifying talents’ most oft-used subject matter – the fascinating and the
irrelevant – could be a handy coaching tool.</div>
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FiveThirtyEight’s Clinton-Sanders piece uses a statistical
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Reading about dtf-idf was fascinating if geeky, though I was looking for a less
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Enter <a href="https://books.google.com/books?id=lQ1IAgAAQBAJ&pg=PA133&lpg=PA133&dq=document+classification+model+simple+library&source=bl&ots=sKO0hRKY6i&sig=qvDqllORTmpwAzDpteGsZChWEfQ&hl=en&sa=X&ved=0ahUKEwjajprngevLAhWHKB4KHRnQD-AQ6AEIWDAI#v=onepage&q=document%20classification%20model%20simple%20library&f=false">Document Classification</a> often used in library science to assign a piece of work to one or more
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Subjecting a show to Document Classification could look like this:</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4DUxkd3C_5d9Sgc_LJfkpvL63CW6auNXPe3rHQLkFUoxe4vvbnzrfZo4Xd9ELCTZDojjOVyvoAKrVuhb9pTZslqfRNQcUiEqhrgNkuFgcnPIfJfGeLdVmtu2XcFLx_ENLIJTQ/s1600/DocumentClassification.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4DUxkd3C_5d9Sgc_LJfkpvL63CW6auNXPe3rHQLkFUoxe4vvbnzrfZo4Xd9ELCTZDojjOVyvoAKrVuhb9pTZslqfRNQcUiEqhrgNkuFgcnPIfJfGeLdVmtu2XcFLx_ENLIJTQ/s400/DocumentClassification.jpg" width="400" /></a></div>
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The process can be done via an algorithm (as in <a href="http://digitalcommons.morris.umn.edu/cgi/viewcontent.cgi?article=1024&context=horizons">text classification used for spam detection</a>) or intellectually
(manually) through user-defined criteria – the latter being perfectly fine for coaching
purposes.</div>
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Plus you can quickly turn your data into a visual to help
you make your point. Two shows might break out like this:<o:p></o:p></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1OehsdhnQPvWSf4GzE-EX14n0yyAz25KJ4irYObkczIB80b7Lar8ochqBuz44I28bGInpTN4_aCiTxFGxBeC3b-EC6UKKPoHaZkR3SxcT9Rqk-xIUblW8O3Nj_tDZ-hvp6SY4/s1600/StationA.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1OehsdhnQPvWSf4GzE-EX14n0yyAz25KJ4irYObkczIB80b7Lar8ochqBuz44I28bGInpTN4_aCiTxFGxBeC3b-EC6UKKPoHaZkR3SxcT9Rqk-xIUblW8O3Nj_tDZ-hvp6SY4/s400/StationA.jpg" width="400" /></a></div>
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Roadmap 2016 – <a href="http://www.albrightandomalley.com/">A&O&B</a>’s annual client online
perceptual – again confirmed listeners’ top reasons for picking one station
over a competitor: plays the best music, makes me feel good when I listen, fun
DJs who sound like and talk about things like my friends.</div>
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Obviously some of the bars above meet the listener criteria
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One of my favorite “<a href="http://mikeomalleyblog.blogspot.com/2013/08/radio-algebra-five-formulae-for-success.html">Radio Algebra</a>” formulae is that EV > CL – that is, the
“entertainment value must be greater than the cost of listening.” The greater that differential is, the more
powerful your show and station are.<o:p></o:p></div>
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A Document Classification visual can help you make that
point.<o:p></o:p></div>
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Mike O'Malleyhttp://www.blogger.com/profile/10934926140449754355noreply@blogger.com0tag:blogger.com,1999:blog-24342827.post-83706889454606343912016-02-16T22:55:00.000-05:002016-02-16T23:09:06.593-05:00First January Nielsens Bring Holiday Hangover Relief<div class="Body">
T<span style="font-family: inherit;">he first ratings of 2016 are rolling out and - at least on the first day - it’s “thank
goodness!” for Country.<o:p></o:p></span></div>
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<span style="font-family: inherit;">While a number of formats are no doubt looking forward to a
ratings period that does not include Christmas music, probably no format is more excited to turn the page than country which lost more November-Holiday audience
than any other major format.</span></div>
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<span style="font-family: inherit;">Here’s how <a href="http://www.nielsen.com/us/en/insights/news/2016/christmas-radio-sets-a-new-bar-in-2015.html">Nielsen trended</a> the 6+ November-Holiday book change-in-share; this includes record 6+ and 18-34 shares for AC (12.9 and 11.5 respectively) as well as a 4-year tie for highest shares 25-54 (12.1).</span><o:p></o:p></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOGO2A_ONmcMFVAMpM0xnXfnvmnDWpv7n7ZyH_Hu_3ma2lJbJULlen-ymVO0HkNJJII0qiASbgc7qmDhV9NzgYPmHV_xktg7OU0aJnlSN1s3AETw0UJQcFkzGD8Dph9wzOs04U/s1600/HolidayImpact.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="230" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOGO2A_ONmcMFVAMpM0xnXfnvmnDWpv7n7ZyH_Hu_3ma2lJbJULlen-ymVO0HkNJJII0qiASbgc7qmDhV9NzgYPmHV_xktg7OU0aJnlSN1s3AETw0UJQcFkzGD8Dph9wzOs04U/s400/HolidayImpact.jpg" width="400" /></a></div>
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<span style="font-family: inherit; line-height: 18.4px;">For country, the first<span class="apple-converted-space"> 6+ </span></span><span style="font-family: inherit;">PPMs</span><span class="apple-converted-space" style="font-family: inherit;"> that were reported Tuesday (2/16/16) were </span>like a double dose of aspirin and <a href="http://www.webmd.com/balance/features/hangover-helpers">prickly pear extract</a>.<br />
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<span style="font-family: inherit;">15 of the 21 measured country stations were up (5 were flat and one HD2 channel was off). </span><br />
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<span style="font-family: inherit; text-align: justify; text-indent: -4.65pt;">Country, while
taking the biggest November/Holiday audience ‘hit,’ is also the major format
that tends to ride its January increase the <i>longest</i> increasing shares from the
first of the year well into the summer and, last year, to September.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhS7LbKDEdKhGQpm1H7tDU7UVzMQwTjCujRw1CtflYJAhFXc2xGD5tu2Q2p8d6yrWpdZiPHKk8IzVFdE9uJ-K4b9axY7MDWKz27rGsDrCUtJRpZaSHava0UA2JtuuQmanRL7ABu/s1600/Country.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhS7LbKDEdKhGQpm1H7tDU7UVzMQwTjCujRw1CtflYJAhFXc2xGD5tu2Q2p8d6yrWpdZiPHKk8IzVFdE9uJ-K4b9axY7MDWKz27rGsDrCUtJRpZaSHava0UA2JtuuQmanRL7ABu/s400/Country.JPG" width="400" /></a></div>
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<span style="font-family: inherit;">As I posted in an <a href="http://mikeomalleyblog.blogspot.com/2016/01/rough-holiday-nielsen-and-history-say.html">earlier blog</a>, a number of formats see post-holiday increases that begin with a January "build."</span><br />
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<span style="font-family: inherit;">Certainly country has challenges ahead. However history suggests that the calendar isn't one of them.</span><br />
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<span style="font-family: inherit;">Can I get an “Amen” from country and formats that show steady
growth with the start of the new year?</span></div>
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Mike O'Malleyhttp://www.blogger.com/profile/10934926140449754355noreply@blogger.com0