Satisfaction and Switching - Listener Hot and Cold Buttons and the Impact of Switchers

Two of the many topics we track in Roadmap – A&O&B’s annual "state of country" online perceptual study – are country listeners' 1) degree of station satisfaction and 2) switching behavior.

As we shared last year in our Pre-CRS seminar, the three-year overall satisfaction level with the country stations in our survey has been consistently high with the percent of respondents reporting they were “Very Satisfied” with their country station averaging 74%.

Playing the best music, having strong and relatable talent who sound like friends, and creating a “feel good” atmosphere have topped the list of listener satisfaction "hot-buttons" for many years running. Music quantity, local DJs, and embracing new music were other qualities that ranked in the top 1/3 of listener responses.

Among listeners who expressed some level of dissatisfaction, song repetition and too many commercials were the top two reasons (again, we’ve seen these two as the top negatives for several years).  There were also concerns over music styles, music mix/chronology, and irrelevant talk/content from the talent. 

For those who were less than satisfied, we asked - among other things - about their switching habits (if any).

Here’s a slide from last year’s Roadmap 2015 presentation of the "switched-to" destinations for 18-54s, in 2014 vs. 2015.

“Another country station” (32% up from 28%), a pure play (31% also up from 28%), and a station with a format other than country (28% up from 24%) were the top responses. 

The biggest decline was “nothing in particular” which fell from 24 to 19% suggesting perhaps that listeners may be developing a self-defined hierarchy of audio alternatives. 

Sharing/switching is an important subject to track as it can identify competitors beyond cume and QHR duplication.

In fact, switching is one of the "deep dive" subjects we'll jump into at our annual A&O&B Pre-CRS Seminar next week. 

Coleman Insights’ President and COO Warren Kurtzman and RCS and Media Monitors President and CEO Philippe Generali are the research leaders in this area they've agreed to share not only their latest intel on the switching habits of country users but - importantly -  the strategic implications of that switching, particularly the different impact a of country listener who turns your station on first vs. switches to your station from another.

The industry premiere of this country listener information is just part of our annual half-day meeting preceding CRS. This year's line up of great presenters and timely topics include:

Don Schlitz, Grammy, CMA & ACM award winning songwriter, and member of the Nashville Songwriters Association Hall of Fame will share insights on storytelling including how to find ideas and bring them to life with words.

Stephanie Friedman, VP Radio Nielsen Entertainment will reveal insights on streaming data and offer streaming strategies for radio.

Attorney Stacey Schlitz will speak on contracts, protecting intellectual property such as content, and performance rights, and other issues unique to the entertainment field – all of which are especially relevant as stations become increasingly involved with concerts.

Another highlight each year is a live, intimate performance and photo op from an emerging artist/group.

To that end we're very appreciative of the continued support of BMLG’s Republic Nashville. Last year attendees were treated to an amazing set of music from A Thousand Horses. This year year our featured artist is Republic Nashville's Brett Young. 

We hope you’re planning to join us Monday February 8, 2016 at the new home of the Country Radio Seminar, The Omni Downtown Nashville, from 10:30 am-1:30pm. The A&O&B Pre-CRS Seminar is free and is open to all clients as well as to broadcasters in non-competitive situations. 

You can RSVP toaobprecrs@aandoandb.com.

And, if you haven't yet registered for CRS 2016 you can do so here http://countryradioseminar.com/crs-2016-registration.

Rough Holiday? Nielsen and History Say You Weren't Alone

Once again the trades have been awash with news about big Holiday books for stations that went all-Christmas. 

Early on, Inside Radio reported on the impact of the over 500 stations that went all-Christmas this year: 

The Christmas format supremacy in Nielsen’s holiday ratings survey cannot be overstated, with the format ranking first in 11 of 12 PPM market reports released yesterday. Double-digit 6+ shares were the norm, as were declining ratings at non-holiday stations.  Many Santa stations doubled their December numbers and, more often than not, exceeded their Holiday 2014 performance.

Meanwhile, today, Tom Taylor at Now reported that all Christmas ruled the holiday books in 2015 and...

...broke the records for the first- and second-highest all-time high Nielsen age 6+ total-broadcast-week average-quarter-hour PPM share in any market at any time. This year AC “K103” KKCW in Portland, Oregon soared to a 21.4 share, a new all-time high in PPM. And Friday, we got the second-highest PPM share ever, Jacksonville’s WEJZ at a 19.7.

If all-Christmas wasn’t your strategy and your December or Holiday monthly looked far more like a lump of coal than a hover board, you’re not alone.

Here are five, 6+ month-by-month AQH graphs that Nielsen’s Jon Miller was kind enough to supply.

The good news for many is that your format’s peaks likely lie ahead and have at least some degree of predictability.

This allows you to get to work now on planning how you’ll capitalize on an influx of listeners in the upcoming months.

Related: Keep Summer Listeners Coming Back: 5 Retail Tactics for your Station

1957 Words of Inspiration from Dr. Martin Luther King

This morning in “Now” Tom Taylor included one of Dr. Martin Luther King's many great quotes: 

If you can’t fly, then run. If you can’t run, then walk. If you can’t walk, then crawl. But whatever you do, you have to keep moving forward.

Dr. King’s words from 1957 were part of a speech encouraging his Washington University audience to keep pressing towards their goals without violence or bitterness.

Today, these words continue to resonate across time and circumstance, and offer a personal challenge to us all.

What’s your next destination/thing you want to accomplish/personal growth or professional goal you want to achieve/outlook you want to have/challenge you want to overcome/way you'll make a positive difference in your family, community, nation and world?

What will be your first steps in moving forward?

Read more about the 1957 Washington University speech here

If You See Something, Say Something: Three Ways to Turn Your Life Into Awesome Content

Guest Blogger: Christie Maturo

Your life is a rich source of content.

That’s true year-round but especially this time of year. So if you haven’t mined your world for content in a while, there’s no better time than now to look at what’s around you. For example...

This caught my eye in the grocery store.

Really? A pack of pre-cooked bacon as a Christmas gift?

That started a chain reaction of questions: Who would give that?

Who would want to GET that? What if you wrapped it and left it under tree but the family had a hungry pet?

As quickly as that, a piece of original content began to take shape.

“Deliberately observing your life” and thinking about what you see is the genesis of great, original content.  

Forbes’ Jessica Hagy (@JessicaHagy) describes the process with this graphic:

Those of you who were at A&O&B’s 2015 Pre-CRS conference met via Skype my daughter Christie who is a Second City alum. At the time she was living in Chicago doing TV commercials and she spoke to us about the art of working with a partner.

She’s since moved to Texas where she’s a Professor of Theatre at Midwestern State University and is also currently co-writing and co-starring in the new web comedy series “Hey You It’s Me.”

 As an actor, sketch comedy writer and Professor, I asked Christie to author a guest blog and share her thoughts and experiences about turning what you see into content you can use on the air.

"Whenever I see or hear something funny, I always imagine, “What if this happened to me?”

I find things are funnier when you put yourself in an awkward or embarrassing situation. It takes the pressure off of anyone else and it is never hurtful or offensive if you are making yourself the butt of the joke.  

For example, what if my boyfriend gave me this pre-cooked bacon for Christmas. I’m a vegetarian! 

Does he not know me at all? Did he even buy this? Did he hire someone to shop for me? 

Is he secretly dating a carnivore? Is this some sort of sign for our future that he expects me in the kitchen cooking his lazy ass bacon every morning!?

Then I let the ideas run wild to further develop the story.

This would definitely lead to a fight. Would we break up? Would I shove the bacon in his pockets and sic the dogs on him?

How would I retell this story of the end of our relationship? To my mom? To my best girlfriends? To my therapist?

When I experience something that is unusual, I imagine all the ways it could have gotten even weirder.

True story: I went on audition the other week where the director was floored that someone who’s been on national television showed up to audition for him. Everything I told him about myself was astonishing to him.

When I think about retelling the story, I imagine what could have made this even weirder.

What if he cried at the top of my audition because he was so happy that anyone took his audition seriously enough to show up? Then I imagined him apologizing and pulling himself together and telling me to continue. 

I’d ask him if he would like a resume and headshot and he again bursts in to uncontrollable sobs. He pulls himself together, 

I begin to read for him but he starts again weeping so loudly I have to stop auditioning. We sit on the floor where he cries and pours his heart out. In the end, I leave with whatever part I want :)

Listening is just as important as seeing or experiencing things.

In a similar way, I use conversations and other peoples' stories as jumping off points.

For example, I had a friend tell me that she broke up with her boyfriend two weeks ago and just this past weekend, he shows up at her door and proposes with a stuffed Minion. He used the excuse of bringing her over his Star Wars DVDs because they had recently discussed how she had never seen them. She’s a biology professor and he thought as a self-respecting nerd, she needed to watch the movies.  

Again, what if this happened to me?

I could switch that to he brought me the movie “Waiting for Guffman” because it is about community theatre. 

Or maybe he made me a mix tape of show tunes, or bought me a book of Shakespeare’s sonnets and attempted to read them to me.

The minion is priceless. I might use that, or change it to something even more inappropriate to me.

Like maybe he brings me a stuffed Darth Vader even though he knows I hate outer space movies. 

And, since they sell Star Wars stuff everywhere, I’m convinced he picked it up at a gas station on the way to my house.

As you observe what’s around you, run through as many possibilities as you can of how it would be if what you're seeing or hearing happened to you and then imagine how weird this thing could get. 

Review your ideas and pick the ones where you can paint the most interesting stories."

With holiday get-togethers, end of year celebrations, and relatives, this time of the year provides plenty of low-hanging fruit just waiting to be turned into great content. 

Love to hear what you come up with.

A&O&B's Annual Top 10 for the Year: The Top Songs and Artists of 2015

If you need a break from your Christmas shopping list, try this list: A&O&B’s annual Top 10 Songs and Artists of the Year.

Each December we compile our research-driven list from our online and call-out data and data rankings for every song we played and tested for at least six weeks during the previous 12 months.

This year there were a total of 92 titles on our list.

Here’s our Top 10 for 2015:

Rank	Artist	Title
1	Little Big Town	Girl Crush
2	Bryan, Luke	Strip It Down
3	Hunt, Sam	House Party
4	Owen, Jake	What We Ain’t Got
5	Shelton, Blake w/ Ashley Monroe	Lonely Tonight
6	Bryan, Luke	Kick The Dust Up
7	Hunt, Sam	Take Your Time
8	Church, Eric	Talladega
9	Bryan, Luke	Games
10	Church, Eric	Like A Wrecking Ball

  

Top 10 Honorary Mention: Chris Jansen who’s “Buy Me a Boat” missed the Top 10 by the smallest of margins.

“Girl Crush” was the only song this year to score a perfect 1.0 (the best Like A Lot score a song can achieve having ranked #1 in research for 6 or more weeks).  Last year there were two (“Drink A Beer” and “Play It Again”). There were four in 2013.

Contributing to the decreasing number of “perfect” score songs recently is the continuing lack of "top song consensus" week to week across markets. This underscores the importance of testing your current music on a regular basis.

Another trend we’ve been tracking is the increase in ballads among the top scorers. 

Since 2002, there have been more tempo songs than ballads in both the Top 1/3 and overall.  That trend barely held this year as tempo songs outnumbered ballads in the Top 1/3 by just a 52% to 48% margin.

Additionally, for each of the past three years, ballads have had an increasingly larger Top 10 footprint.  In 2012 there were three ballads in the Top 10. There were four in 2013, five in 2014 and now seven in 2015.

For those tracking so-called “Bro Country,” 2015’s BC titles indexed slightly lower than last year’s.

We also use our song-performance data to identify the Top Artists of the Year.

For the second year in a row and third time in the past four years, Luke Bryan was the artist point winner.  This was the fourth consecutive year that Luke placed multiple songs in the Top 10: three this year, four last year, two in 2013 and three in 2012.

2015’s runner up was Eric Church who placed two songs in our Top 10. 

The rest of the top 5 included Chris Young, Sam Hunt (who also placed two songs on our Top 10) and Carrie Underwood. 

Blake Shelton, who was our Top Artist in 2013 and who was second to Luke in 2014 finished 7^th this year.

Here's where to check out A&O&B's Top 10 lists for the past three years: 2014, 2013 and 2012.

If you simply can't get enough Top 10 lists, Nielsen has more - from TV to music to snacks, you can see their continually updated Top 10 lists  here. 

A&O&B clients have access to free, local, online music testing using our custom software. If you have questions or an interest, reach us at Mike@AandOandB.com or Becky@AandOandB.com.

7 Components of Todays Radio: A Quick PD Checklist

As part of her “Radio Matters” presentation at the 2015 Nielsen Total Audio Conference, the RAB’s Erica Farber shared this slide about radio's composition.

While primarily part of a larger, advertiser-directed initiative, the PD in me also saw this slide as a quick programming checklist.

How are you doing in each of these areas?

Watch the RAB "Radio Matters" video here

Nielsen Audio Conference Tweets: #nielsenaudioconf

Country Infographic: A Half Dozen Facts to Make You The Most Interesting Person at the Thanksgiving Table

Haven't had time to do show-prep for the family Thanksgiving Dinner?

No worries!

Here's a Country Thanksgiving Infographic from A&O&B guaranteed to help you keep the table entertained between seconds and dessert.

Visually stimulating, fun, and shareable, Infographics also make great email content. Additionally, Socialmediatoday.com reports Infographics as a marketing tool can increase traffic 12%. 

Chew on that for a while and have a great Thanksgiving!

Chris Stapleton: Winner. Country Radio Haters: Losers

Taylor Swift is right: the haters gonna hate.

For the haters of mainstream country radio, Chris Stapleton’s wins Wednesday night at the CMAs provided them an unfortunate and inappropriate opportunity to turn trophies into missiles and launch them not only at country radio but also at some of the format's biggest stars - the ones who sell out shows in minutes, who frequently top sales charts, and who release the biggest hits as determined by fans.

Like any current-based music format, country has cycles of sounds and styles, and certainly over the years mainstream country radio has incorporated them to a greater or lesser degree depending on their popularity and sticking power.

The latest boom characteristically began with a change in the pop and traditional center of the format. Subsequently rock, ‘party,’ ‘spoken word,’ and ‘cool twang’ have been absorbed into the current mix.

Along the way, the format has hit ratings highs.

Chris Stapleton of course is a part of this success having co-written such wonderful and incredibly popular mainstream songs as “Never Wanted Nothing More” for Kenny Chesney and “Drink A Beer” for Luke Bryan (whom many haters seem to associate with everything they consider wrong with country music radio – how’s that for being hypocritical?).

He also co-authored Thomas Rhett's "Crash and Burn" and "Something to do with my Hands."

Unfortunately, rabid or causal fan, songwriters’ identities on even the biggest hits aren’t generally top of mind - if they are in the mind-set at all.  

The percent of people who know Cole Swindell as an artist is no doubt significantly greater than those who know him as a co-writer (along with Florida-Georgia Line and Luke Bryan) on last year’s #1 song of the year on Billboard “This is How We Roll” or on Luke Bryan's "Roller Coaster."

Or that Florida-Georgia line’s Tyler Hubbard and Brian Kelley were co-writers (along with Rodney Clawson and Chris Tompkins) on the number two song from last year, Jason Aldean’s “Burnin’ It Down.”

Or that last month the prolific Shane McAnally had writing credits on four songs that were in the top 30 at the same time!

While Chris’ career of writing, producing, playing and performing has spanned 15 years,“Traveler” is his solo debut.

If Chris’ wins help elevate the profile of songwriters that would be tremendous. Their contributions to the format's successes are undeniable.

If Chris’ CMA performances and album spawn the next big thing, then that’s awesome. Every format should be excited about their next big thing.

Whether these things come to pass or not, country radio should continue to: 1) embrace music discovery – artists and genres - and 2) research and play the music that listeners are passionate about and reflect that enthusiasm on air.

And oh yeah, regarding the rhetoric from the haters of one of America’s second most popular music format who want us to "save us from ourselves?"

“Shake it off.”


Related: "Back When Radio Was Good: A Week With Beats 1"

Infographic: 11 Fun Facts about the CMA's

Whether you'll be watching the CMA Awards show in the audience or at home, here are 11 fun facts to share with friends or just add to your viewing enjoyment:

World Statistics Day, Back to the Future, and the "Signal and the Noise" of TSL

Last week was a geek-fest.

First, World Statistics Day on the 20^th and then “Back to the Future Day” on the 21^st.  For me, last week also included an in-depth, somewhat geeky discussion with a station about Time Spent Listening.

That was a trifecta that begged for a blog.

While World Statistics Day didn’t go completely unnoticed, we were tripping over pieces on BTTF2 predictions that did or didn't come to pass.

The focus on predictions, statistics and the TSL discussion reminded me of an excellent read from a few years back: Nate Silver’s The Signal and the Noise: Why Most Predictions Fail – But Some Don’t. It's long on everyday examples from weather to baseball to poker and more. It's deep enough to be challenging (especially if you're like me - a non-statistician who like stats) yet it's not so deep that you’ll drown.

Statistics play a role in most businesses; they certainly do in radio with ratings at the forefront for most programmers. 

Part of a consultant’s job is to provide the greatest understanding of the factors that impact/impacted ratings – not just to explain what happened, but to predict and recommend what changes (if any) could lead to better results.

The examination of ratings data is often the process of separating the signal from the noise: what factors were the primary drivers and what factors were ancillary or irrelevant.

To inspire you on your next analysis (ratings or otherwise), here are few quotes on signal and noise from Nate.

“Immersion in a topic will provide disproportionately more insight than an executive summary.”

If you really want to understand something, you’re likely going to have to spend time under the hood. 

That’s not a new thought of course, but a good reminder that – especially where ratings are concerned – the deeper you dive, the more you’re likely to discover.

Silver suggests using past as well as collective experiences to form probability theories before diving into data.

"The Bayesian approach toward thinking...encourages us to hold a large number of hypotheses in our head at once, to think about them probabilistically, and to update them frequently when we come across new information that might be more or less consistent with them."

Armed with a list of as many possible factors/scenarios that could have contributed to the outcome allows you to “stop and smell the data” which, Silver says, leads to better decision making - the reason you’re doing the deep dive in the first place.

A case in point was the Time Spent Listening discussion. The rise or fall of TSL may be related to your most obvious on air components like music, commercial load, or talent.  But it's also very possible that any of the other 13 variables associated with TSL could be major factors, including 100+ QHR diaries, format partisans in the sample, weighting, how early your first cuming occasions occur, etc.

Before jumping to a conclusion about what drove an increase or decrease, examine each variable your scenarios suggest and determine 1) whether or not that variable was a factor and, 2) if so, to what degree.

As you work your way through the data, new information may challenge or strengthen your original assumptions.

As it turns out, the TSL drivers in the station discussion last week did ultimately prove to be something different than the original hypothesis. 

“Information becomes knowledge only when it’s placed in context. Without it, we have no way to differentiate the signal from the noise…”

Trending data is a quick way to add context. Compare not only your most recent performance to past performances but also format averages, audience composition, sample, and any other relevant data.

As Silver notes, “most of the time, we do not appreciate how noisy the data is, and so our bias is to place too much weight on the newest data point.”

And about those times when, to the best of your knowledge you did everything right, yet the outcome was disappointing?

“…sometimes the only solution when the data is very noisy – is to focus more on the process than on results…Poker players tend to understand this more than most other people…Play well and win; play well and lose; play badly and lose; play badly and win: every poker player has experienced each of these conditions so many times over that they know there is a difference between process and results.”

Focusing on the process isn't a “pass.” Instead, it’s an opportunity for self improvement and a review of the procedures that have been associated with success over the long term.

Bottom line: the next time you’re working through a report, seek to eliminate the noise by:

1. Committing the time it takes to do a deep dive
2. Creating multiple theories about what might have driven the results and a corresponding checklist of data to examine
3. Evaluating and providing context for all the data relevant to your theories
4. Review the process with an eye toward self-improvement 

As Nate points out, "Good innovators typically think very big and very small. New ideas are sometimes found in the most granular details of a problem where few others bother to look...sometimes we let information that might give us a competitive advantage slip through the cracks."

It Gets Late Early Out There

Wisdom can come from anywhere.

As a baseball fan - and especially a Yankees fan - learning of the passing of Hall of Famer Yogi Berra was sad news indeed. 

I was visiting a station rife with baseball fans when the news broke.

Their break room has something very cool in it – a chalk board where anyone in the building can initiate a conversation or leave comments on the "subject of the minute."

“Favorite Yogi-isms“ was one of the chalk board topics Tuesday.

Marrying baseball and radio, I wrote on the board, “It gets late early out there.”

Yogi of course was referring to the afternoon shadows that creep into left field at Yankee stadium and add to the challenge of playing.

But if you believe that sources of inspiration know no boundaries, consider this radio (and life) interpretation: “Too often, time moves faster than we project/would wish/can keep up with.”

Today’s great idea implemented today is powerful.

Today’s great idea (or dream or goal or best intention) put off until later – perhaps not so much. Maybe not at all.

Thanks for the reminder Yogi. It DOES get late early. In left field ... and everywhere.

A number of years ago I wrote a piece on decision making based on Yogi's "If you come to a fork in the road, take it." Read it here.

Read a nice NY Times piece on Yogi’s career and quotes here

2 DAYS + 400 CREATIVES: Highlights from Morning Show Boot Camp 27

What if you could spend two days sharing ideas with hundreds of extremely creative, self-motivated, often fearless radio talent and executives bent on success?

I got to do that earlier this month at Talentmaster’s Morning Show Boot Camp 27 in Chicago.

Joining Steve Goldstein, Tim Clarke, Jeff Dauler, Harv Blain and John Gehron as a presenter on the “50 Shades of Great: 50 Ideas in 50 Minutes” panel was fun, but even better was being part of the creative give and take.

If you were there, I hope we got to spend time together. If you weren’t, here are some (really, just some) highlights from #MSBC27.

EXCLUSIVE CONTENT STUDY – 7 Key Findings that are Sure to Change Your Approach to Choosing Content

An audience research-driven presentation from Tracy Johnson, Tracy Johnson Media Group and Hal Rood, Strategic Radio Solutions

• P1s: Tune in for 9 minutes, 3 times per day, 2 days per week (MF 6-10am). The audience misses 95.5% of your show so recycle your content.
• Each break should have multiple pay-offs. Lost attention is hard to regain.
• Establish features and manage them as you would a brand. Good features help you develop a deep footprint.
• A unique POV beats great content every time. Think: “relevant content plus perspective.”
• Be famous for something (ideally your “One Thing”)
• Double Your Ratings Math: Leveraging the Power of Plus One
• 3 quarter hours per day, 2 days per week – contributes 6 QHRs - 1 more tune in per day + 1 more day per week (perhaps your benchmark) – adds 6 QHRs per week to take your original 6 to 12
• The only reason to put listeners on the air is to make you stand out as a personality.
• Social media is not a strategy it’s a tactic. Your brand is the strategy.

Contentsuperhero.com

Live Read/Mad Money

How to make live reads more effective, entertaining and profitable. Jeff McHue – Randy Lane Company; Jeff@randylane.net

• Endorsements get best results of any advertising on the station; Pandora can’t do this
• Listeners do not tune out endorsements; they're considered part of the show
• Endorsements are WOM
• When accepting an endorsement, ask questions about the purpose of the campaign, the target, and how success will be measured.
• Product decisions are rarely about the product (Harley)
• “Learn how to tell them a story and you’ll be a success.” (Don Hewitt - 60 minutes)
• Have a 'Hook Headline' (tell me if this makes me a bad parent)
• Make stories out of real life. 
• “Mine Your Life to the Bare Walls” (screenwriting tip)
• Use a Life Tree to help you recall your stories
• Ask, "What else can we do to make this better/different?"

Your Station’s Social Playbook: Radio’s 1^st Social Media Study

Better Content, Better Ratings: Using Social Media to Drive More Compelling Content. Victor Caballero

• 'Spray and Pray' common but not effective strategy
• Three ‘microphones’ – on air, social, digital
• Heavy social media users are research-friendly
• Reading/replying should be 2:1 over posting (two ears, one mouth)
• Consider social for ‘exclusive content;’ put show left-overs on social; create social media benchmarks
• Use social to make your show last the whole day
• Implement 'Social Air Checks'

The Producer’s Forum: The Essentials of Great Producers

Sure, some of this applies to producers only, but there are gems here for talent and PDs, too. Eric Rowe (Roula and Ryan – KRBE Dallas), Tommy Owen (Bert Show), Randy Stein (Fitz Show), JC Fernandez (Mercedes in the Morning); Moderator Tommy Sablan (Jeff and Jerr)

• Biggest change from producer to talent: having to have an opinion on everything we talk about on the show. (JCF)
• Our show is like SNL. We all bring ideas to the table and Bert is the Loren Michaels who makes the decisions about what gets on the air. (TO)
• Before you leave, sit back down and do five more things. (ER)
• Big part of producing an ensemble is managing the situation. You have to make those people like each other for 3 to 5 hours. (TS)
• Watch the History of the Eagles; seeing how they interact with each other will help any morning show.
• Always protect the show. It’s the producer’s job is to protect them from outside negative forces. (JCF)
• A good producer takes time to listen to each member of the crew. Each person in the crew needs to be managed in a different way; they have different needs, egos and personalities. At the end of the day you want your talent to feel special. (RS)
• As producer, it’s our job to know what’s hot and find that person. With social media it’s much easier to find people. (TS)
• Try and know someone in every field/part of the community. (TS)
• Become friends with a big star’s assistant; it can open doors. (ER)
• Learn how to screen a call and set them up. (TS)
• Use your texting service to contact people who wrote good text messages. (RS)
• Record callers you don’t get to for future use or if you bring the bit back. (RS)

Battle of the Bits

Self-explanatory panel moderated by Eric Rowe and Kevin Rolston (Kevin, Virginia and Jason Show) 

• The Hoax Call Alert. Local fire departments play hoax call and listeners try to identify the voice who was making the nuisance call. Have had some success tracking down some of the callers.
• Andy & Nicole/WMEE - Terrible impressions. Put names in a hat, partner has to do impression.
• What’s Your Weird Urge (one caller wanted to kick any person in front of them down the stairs)
• Tim Burger/WIRK; take us with you on summer vacation. Listeners reserve (like a library book) life-sized cut-outs of the show members, then take them on vacation. Use custom hashtag. Best picture wins prize. On air – the awesome stuff that “happened” to us on vacation.
• Jim WIL, What do you HAVE to do before the summer ends?
• Gene/Gene and Julie – pregnant women with gross cravings. We drew one from hat the next day and had to eat it.
• Gene/Gene Julie- put arm in a cast and get celebrities to sign (anyone they think is a celeb – firefighter hero).  Put cast on in studio and later sawed it off on the air.
• Scotty K/Riley/Brett Power 96.1 Atlanta – 96 days of kindness – one act every day (pay bills, kid with cancer on air, people who are doing good things in community, cleaning up) Post on Instagram, Twitter, FB - #96daysofkindness
• Scotty K/Riley/Brent Power 96.1 Atlanta – 10 Day Challenge. Have 10 dates with 10 different women. POV is that dating is hard.
• Scott & Gina/Idaho – Find the hidden, ratty pair of flip flops (one audio and one video clue – which gets shares)
• Woody/Alt 97 LA: “Needless to Say” – each player starts with the end of someone telling a story:  “Needless to say he got stabbed and I had to pick him at the hospital.” Listeners call for which one seems like it will be the best story. Then each person tells story.
• Tampa/New Release Tuesday – find days when people would be released and stand in front of jail with cigarettes and bus fare. Ask, “What did you do, what happened?”
• Tampa/If you got stabbed (hit by train), call us and tell it what it feels like
• Jane/Todd Pettingill Show WPLJ – what’s in Amy’s Hair – post picture, give hints (that must be heavy on your head)
• Pre-arranged caller sets up listener discussion (I want to open a smoker’s bar – people call and opinionate).
• Personal question poll: How often do you have sex?

Owning Your Career Asset

Managing your career as a financial asset. Michael P. Haubrich, CFP

• Act like an owner when it comes to career assets; employers just rent your time, talent and potential.
• People take better care of what they own than what they rent. Make sure you’re doing that.
• If you don’t charge enough, potential employers won’t take you seriously.
• Skills you have now are often transferable to the future/future careers.
• Establish career asset working capital fund – separate this fund from emergency cash reserves.
• If you lose a job, figure out how to keep performing (Larry from Atlanta podcast) including writing
• Watch out for willful blindness so you’re not surprised by the future – including being laid off or terminated
• Choose relationships/investments carefully. 70% of professional football players file for bankruptcy within 5 years of retirement
• Four things to get:
• Career coach
• Talent agent (protects legal and financial interests)
• Financial planner/advisor
• Tax advisor

Radio Roundtable

Leading programmers and talent on the current state of radio and stepping up your game.

Greg Strassell, Brian Kelly, Rob Roberts, John Zellner, Todd Pettengill. Moderator: Paul Kaye, Newcap.

• Make better content today than we did yesterday. But we have to understand what content is.(PK)
• The future belongs to courageous talent. (PK)
• Everyone has the same content. It’s how you interpret it and how you disseminate it. (TP)
• Prep is the way you live your life. The challenge is, “Are you good enough to turn it into something great on the air?” (JZ)
• When you hire someone, you hire people with different opinions who don’t just go home and watch Netflix at night. One of the most important things is, “Who’s in the studio?” (JZ)
• #1 mistake is generic content. (GS)
• If you’re not doing 2 or 3 different shows (each morning) you’re not doing it right because it’s not the same audience. (TP)
• Local doesn’t mean anything to anybody. It’s about the content. (RR)
• Entertaining beats local any day. Entertaining and local is a win. (JZ)
• Local is also being an advocate for your town. It’s not necessarily entertaining, but it’s memorable and powerful. Find something once a quarter that will generate talk in the market. (JZ)
• The bar is raised when an Elvis Duran comes to the market. You can’t rely on local; you have to step up your game. (GS)
• If you can tell a story, you can succeed in morning radio. (RR)
• Be at the intersection of ‘things that happen to you’ and ‘things that happen to everybody.’ (BK)

I always leave MSBC inspired by the collective passion and creativity - and, of course, with a boatload of usable ideas to share with A&O&B stations.

If you’re a talent or a manager of a station who sees talent playing an important role in your station’s success, strongly consider budgeting for Morning Show Boot Camp next year.

It’s one of those gatherings that proves the quote, “The people you associate yourself with have the greatest influence on your life.”