Fresh, fun, topical imaging on your station stands out like a just-raked yard in fall. And this time of the year provides plenty of opportunities for writing (and raking). What will you write for: Halloween, Election Day, the change from Daylight Savings Time, Veterans’ Day/Remembrance Day, Thanksgiving, Black Friday, Christmas, and New Year’s Eve/Day?
Put a stationality spin on your writing, have fun, attract attention. Sound real and listener-focused. Communicate core values. Be brief, sincere and creative.
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