We’re now in a cycle of down-tempo current music. More than half our currents are down-tempo and we’ve been ballad-heavy since at least the first of the year.
Still, there’s no reason for your station to take a tempo hit. There are plenty of good testing tempo songs to play. You may just need to tweak your scheduling system a bit.
If you’re looking for tempo, start with the class of 2010.
Albright & O’Malley’s Top 20 of 2010 was evenly split with 10 ballads and 10 songs that had a medium tempo or better. Looking at the top 1/3 of our testers of the year there’s more tempo; 57% were medium or up-tempo songs.
Additionally, more than 60% of the top 50 in Mediabase’s 2010 Country Year-End Chart had tempo.
2/3 of A&O’s top Recurrents today are medium or up-tempo.
Looking at the millennial era, the last time ballads out-numbered tempo songs in the top 1/3 was 2001.
Checking even wider, the tempo composition of the Top 25 songs in A&O’s 1st Quarter Gold Sort (all eras) is 10 slow, 9 medium and 6 fast titles.
If you’re playing these eras and still having trouble getting sufficient tempo, here are a few places in your scheduling system to check:
• “Archaic” rules: these are rules that were valid at one time but not now may be unnecessarily keeping otherwise playable songs from scheduling.
• Review clocks and eliminate any over-scheduled categories.
• Suspend Clock Energy or Opener if you’re using either to make more songs available around the hour
• Temporarily suspend play of your lightest, slowest gold
• Run an audit/post-scheduling analysis to see if there are other rules that could temporarily be relaxed until the cycle shifts (make a note of these so you can revisit them later).
Regularly making tweaks to your system to accommodate changing music cycles is a natural part of the scheduling process. “Set it and forget it” will leave you with too many unscheduled positions or worse – a mix that’s not what it should be.
Have a question, need a hand with coding, rules or other scheduling issues, or want to share your ideas?
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