A while back I wrote at length about Value Based Programming. One of the tenets I addressed was the importance of providing a unique and personal experience for listeners. Listeners want one-to-one not "from the stage." They desire stations to understand who they are and what they want and create programming accordingly, not simply deliver a "one size fits all" product (think Swatch and Tryvertising).
It's not just listeners of course who are looking for a sense of community (think Starbucks to "MySpace") and something special and personal when they encounter your station in person.
Here's an article from Trendwatching that offers multiple examples of businesses that are doing both.
Country Radio’s Summer Love Affair - While the calendar officially marked the beginning fall last week, Country radio’s summer love affair is going to linger a bit longer. While summer 201...
3 weeks ago