Read the bullet points and see if you don’t agree that Karl’s recommendations are also relevant for our stations and circumstances.
- Plan now to introduce yourself again right after winning the nomination. Rove cautions candidates not to assume everyone knows them or what they’ve done, and he encourages them to create a “narrative that explains your life and commitments.”
- Stay authentic in terms of what you believe
Highlight core convictions that help people understand who you are as a candidate, and that set up a natural contrast with Clinton “both on style and substance.” Authenticity is imperative.
- Tackle issues families care about and Republicans too often shy away from.
Understand voter concerns and be bold yet credible in how you will approach and address these issues.
- Go after people who aren’t traditional Republicans
Ask for everyone’s vote. Be seen as trying hard.
- Be strong on Iraq
Recast difficult questions about Iraq so that they encompass a broader picture of future leadership.
Authenticity, clearly conveying what you’re about and why you are different and special, understanding would-be constituents’ needs and wants and satisfying them, being accessible, visible and involved, and being perceived as a leader – these also sound like qualities of a successful radio station.