Switchability: Seven Ways to Keep Listeners from Switching - This is always an exciting time of the year for A&O&B stations as it’s the time when their listeners are taking part in our annual online perceptual st...
4 weeks ago
Ideas for Radio Executives, Programmers, Sales, Promotion and Talent. There's more from Mike O'Malley, Jaye Albright and Becky Brenner at the Albright & O'Malley & Brenner website: www.aandoandb.com
“Some marketing is designed to convince you that your life would be better if you had this (we’ll call that the A side). Other marketing is designed to find the people who are actually seeking that and give them more education to help them make a decision (this, we’ll call B). When I look at how we use social media more often than not, it’s for B and not A. We usually use social media to listen for the people who are expressing an interest in a product or service that we offer, and then we give them content like blog posts and videos to help them better understand how much better the world would be once you really get the product or service that you want…The A-side of marketing, the “ADVERTISING” side of marketing, still has to sneak in between what we know and what we NEED (being bombastic and smirky here) to know, so that we can then help educate people (the “BRIDGING” side of marketing) that it’s what they want.”