Wednesday, December 22, 2010

Gen Y's Top Artsts

The end of the year always brings lists and quizzes. Here’s one of interest: Gen-Y’s Top 77 singers/bands/musicians.

Anderson Analytics polled 1000 college students (survey limits noted) asking, “Who is your favorite musician/band currently?”

Want to guess how many country artists are on the list? How many are in the top 20? Who they might be? (Continue when you’re ready).

The answers are: six acts in the top 77 and four in the top 20: Taylor Swift (1), Jason Aldean (13), Rascal Flatts (16), Miranda Lambert (20), Carrie Underwood (38) and Brad Paisley (58).

This is a diverse Top 10 list (see it here) which includes Linkin Park (2), Lady Gaga (3) and the Beatles (#6).

Music Marketer Greg Rollett says of Gen-Y’s music tastes, “The hybrid of music is here to stay. The millennial generation, along with the younger teens and tweens are living in a society that is multicultural in nature, not knowing a country divided by race for most of the rural and even urban cities…the message is more important than the race or ethnicity of a person”

With Gen Y’s making up a good portion of 18-34s, about 1/3 of whom cume country, their interests warrant attention.

As Anderson’s Top 77 list certainly points out, age isn’t the sole indicator of taste.

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