Thank you, Gerry House.
For 3 decades you’ve showed us how to craft shows that compel listeners to be willing, habitual consumers.
Content "foundations" of the House Foundation included a balance of humor and heart-tuggers, country and mass appeal content, authoritative and self-deprecating content, and stories that were both personal and universal.
Shows were peppered with memorable stories and (sometimes) improbable characters that rang true because they were rooted in our own lives or in the stereotypes we’ve either encountered or imagined we might encounter at the Walmart or some country bar near us (can’t you just SEE Mack Truck?).
Tonight I'm imagining Gerry’s huge local following, many of whom I perceive are facing mornings with the same emptiness one might feel after looking in the mirror knowing that earlier this week you had one of your front teeth extracted.
So I can’t help but wonder tonight why, less than 18 hours after such a significant page in Nashville radio history has been turned, can Gerry’s story possibly be the THIRD story on the WSIX website flipper?
Note to programmers (with no disrespect to anyone): Move at the pace of your listeners. Be neither too far ahead nor ever behind where your listeners are. Whether it’s music or major station events, be in sync with your audience. Today’s hot news/songs/artists/contests will moves to the ‘back page’ fast enough. Make sure you get your money’s worth before you too move on.
Note to Gerry: Like so many of us in radio, I’m both a fan and a debtor - appreciative of your contributions to radio as a whole and our format specifically.
And if you DO decide to come to New York for a vacation, I’d be honored to be your tour guide or at least make a few restaurant recommendations.
Oh, one more thing - here in New Jersey, we have a different definition of "God speed;" 75% of all limited access highways have a speed limit of 65.
Some Satisfying News: Country Radio Satisfaction Levels Tick Up - by Mike O’Malley First, “Thank you!” to all who were a part of A&O&B’s 23rd annual Pre-CRS Seminar Wednesday, February 22nd, in Nashville. From our att...
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