Thursday, July 22, 2010

The 50 Minute Oil Change - 50 Ideas for Your Morning Show

Thanks to all who attended the standing room only panel Tommy Kramer and I presented Friday, 7/16/10 at Conclave 35. And a very special thanks to all the great morning show talent who so generously gave of their time and creativity and created a video for us to share (you're credited in the list below). Your efforts were appreciated by us all!

In creating the panel, Tommy and I wanted to share not only just great turnkey bits, but techniques and philosophies that could make you think differently about your show.

It’s no surprise that we couldn’t fit everything into our 50 minutes, but you can download the complete list at

Here are a dozen to whet your appetite. And, in the spirit of sharing, it would be great if you could leave an ideas too!

1. Developing an Alter Ego enables you to expand the boundaries of what you can do on your show (Kevin Matthews/WLAV)

2. Keep a diary and share it with other players on the show, using it as a jumping off point for content ideas. For bonus points, have artists who visit your studio make up a song based on your journal/diary entries (Wally , WAY-FM Nashville—using his 6th grade journal.)

3. I am T-Pain iPhone AutoTune App: hilarious for you or listeners to “sing” a song about virtually anything.

4. Your own family traditions can be the inspiration for large promotions (Tim Leary/WCTK)

5. Take the show outside the studio for the betterment of the community/world (Cliff Dumas/KSON and Bob Rivers/KZOK)

6. What’s a guy thinking (male talent gives absurd rationale for dumb things guys do)

7. Just before the break, hold a 5-second huddle to remind yourselves of you point, your close, and how you’re evolving the break

8. Brainstorm with others in the building; you’ll get different subjects and different perspectives on the same subject

9. Morning show team members: listen to each other for potential material (J and Julian/WBBM)

10. Study the art of storytelling and learn to be good at it; this is a life as well as a career benefit.

11. The new rule for evaluating phone calls: “too good not to air” vs. “good enough to air.”

12. Courage is essential if you’re going to go from “OK” to “great.”

Don't forget to download all 50 here and, if you'd can, leave one of your own ideas.
Have a great show!

No comments: