Scientists (and retailers) know that smells, sounds -- even the color of the walls – make a difference when a customer is ready to buy.
Clothing stores for example that incorporate appropriately fun music, a pleasing physical environment and racks that are frequently replenished with the latest fashions sell more apparel at higher prices. Some might consider this nefarious but retailers say it’s just a way to provide consumers with an environment that makes them want to spend more time (and money) in their stores.
Consider the type of overall “in-store experience” your environment (music, staging, execution, talent and other basics) and merchandise racks (content of all types) are creating. If your station was a store, would your environment encourage or discourage shopping?
Country Radio’s Summer Love Affair - While the calendar officially marked the beginning fall last week, Country radio’s summer love affair is going to linger a bit longer. While summer 201...
3 weeks ago