Businesses that communicate well across multiple platforms are more likely to generate sales than businesses that don’t communicate as well.
That’s true of course for radio, too.
For businesses, platforms can include web sites, brick and mortar presence, ease of purchasing, physical and virtual catalogues, delivery, customer service and more. A sub-standard performance in any of these platforms can result in a lost sale.
Think about your own shopping experiences. How many times did a business lose your business because they disappointed you in just one of these areas?
Now think about all the platforms where listeners and prospects can encounter your stations. How is your performance in each?
Is Alexa Still Radio’s Friend? - With the latest upgrade, Alexa is lobbying to replace your station’s music director. OK, that’s a little over the top. However the software is now allowi...
1 week ago