What’s the best gift you’ve ever given? Chances are it was something that the recipient truly valued – perhaps even something that changed their life.
Like maybe a goat.
My wife and I were recently introduced to Heifer International - an organization that purchases animals for impoverished people with the goals of helping the recipients feed themselves, earn a living through livestock, and care for the world.
Their online and their direct mail pieces feature nearly a dozen different animals you can give along with pictures and stories of the life-changing potential of these gifts. The direct mail piece featured a different (and high-powered) celebrity endorsement accompanying each animal while online you could watch celebrities in informative videos.
It was a compelling presentation and we were moved to gift a goat and a flock of chicks.
Yes there are radio parallels here – the power of a positive, heart-touching stories, words that paint pictures, multi-platform strategies, the use of endorsements – but these are for another blog.
Today I just wanted to share our ‘discovery’ with you.
Who knew a goat and some chickens (or a pig, llama, or water buffalo) would wind up on our ‘best gifts ever given’ list?
Merry Christmas!
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