Book Packagers. Who Knew?

I’d never heard of a ‘book packager’ until I read Seth Godin’s blog Monday.

What struck me about the packager’s job description and skill requirements was how applicable many are to being a great air talent.

“…find isolated assets and connect them in a way that creates value, at the same time…put in the effort to actually ship the product out of the door.”

“The skills you bring to the table are vision, taste and a knack for seeing what's missing. You also have to be a project manager, a salesperson and the voice of reason, the person who brings the entire thing together and to market without it falling apart.”

If you have an air staff that has or will embrace these skills, I’m thinking you have or have the makings of a strong group of talent.

If you’re intrigued, read the whole blog especially numbers 3, 5 and 8 of Seth’s 9 rules of thumb.