That was the key question we used for building Albright& O’Malley’s annual pre-CRS seminar which happens Tuesday, February 21 from 12:30-4:30 at the Country Radio Hall of Fame’s Ford Theater in Nashville (get a last minute invitation below).
This year’s conference is called “Winning Tactics and Truths” and there are plenty of both. Here are the topics we have in store for you:
Mapping the country audience
For seven years, A&O’s online research study “Roadmap” has been trending listeners’ music lane preferences, format and station satisfaction, social and competitive media usage, and more. This year’s data from nearly 6,000 country listeners includes a shift in music lane preferences. We’ll share that and a whole lot more.
Differentiating your brand
We’ve got a musical take from the BDS team and a non-musical look from the incredible Tim DuBois who speaks about unique brand characteristics that can inspire brand loyalty and passion.
Making digital dollars
A programming and sales win-win with members from the Federated Media/Ft. Wayne team presenting two turn-key events that you can take home.
Growing ratings with social media
The team from DMR Interactive shares a remarkable case study.
Cliff Dumas and Randy Lane from the Randy Lane Company share the three universal principles that great shows have in common and the two words that will transform any show tomorrow.
Becky Brenner reports on social media as a business model and radio’s advantages.
Another A&O conference tradition is an ‘up close and personal’ performance and meet and greet with a hot new performer. This year we’re thrilled to have our sponsor, Broken Bow Records, present the terrific Dustin Lynch who’ll perform at 2pm.
To those who have already RSVP’d, we are so looking forward to spending a great afternoon with you. Feel free to Tweet your experiences #aopcrs.
If you haven’t reserved a seat yet, please email Jaye, Becky or me. There’s no charge and the sessions are open not only to clients but also to stations in non-competitive markets.
And if you need info on CRS 2012, you can get it here.
Can’t wait to see you Tuesday afternoon!