Wednesday, July 04, 2012

How Did Your Website Celebrate the 4th?

We talk a lot about engaging our audience so I loved this idea from Starbucks.

It made me wonder what other coffee vendors might be doing so I checked three of the larger chains. While there were plugs for summer products, I didn’t see anything as 4th of July specific (let alone engaging) as this.

Later, while booking airline tickets I checked four major US carriers to see if their websites were celebrating the 4th. None of them were but Southwest was with this that played nicely off their brand.

I checked on our industry by randomly (unscientifically) visiting 25 radio station sites.

About half had nothing. That was disappointing but no worse than the coffee or airline industries -- and better than the fast food (six chains, nothing for the 4th) and auto industries (among the Big 3 plus three imports, one displayed a 4th of July sale).

For stations that did have July 4th-specific content, locations for viewing fireworks was the most common with some also listing special events.

In searching for something a little different to share, here are three sites that caught my attention.

While some stations were showcasing special programming; I thought this from Philadelphia's WMMR was locally, graphically and date-clever.

And I liked this – nearly a whole page - from Washington's WTOP which looks like the station sounds.

I thought this content on New Jersey 101.5 was varied and visual with four of their five flippers this morning devoted to the day while reflecting the station's personality.

And then this afternoon, this was added:

If your station (or business) had a great website up for the 4th I hope you'll share it.

If you're newly inspired to create something engaging, that's even better!

Hope you had a great day celebrating America!

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