Sunday, February 02, 2014

Being In Sync: Taking Advantage of Events that Bring Us Together.

If you need any extra encouragement to "capture the moment" at your station, here’s a timely read from Seth Godin's blog.

It's about the dwindling number of "group mania” events like today's Super Bowl and how they serve as vehicles to helps us prove to ourselves and others that we’re in sync and “belong.” We may watch even if we don't care just to be able to talk about what everyone else is talking about.

Similarly, stations demonstrate that they "belong" (or not) in part by the level of attention they pay to these sorts of things. Imaging, content, social, promotions - how far we choose to go will do a lot to determine our perceived like-mindedness.

Crain’s predicts 110-million will tune in for this year’s game. But don't worry if you didn't think you scored a connection touchdown this time. There will be plenty of event opportunities in the coming months starting with the Olympics.

Take time this week to consider all the celebratory/talk-abouts that are coming up in your market and how many ways you can use them to help remind listeners that you're both on the same page.

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