What if every break you did, or every piece of imaging you aired, or every idea you gave to a client was subject to a 1-10 scale where 10 meant “set the world on fire?”
Exposing ideas to such a scale is one of the steps in the creative process for McDonald’s lead advertising agencies DDB, Leo Burnett and TBWA (read more in Adweek’s “How to Sell a Sandwich").
1 - Create value in peoples’ lives with communications that are stimulating, interesting and relevant, and help develop a deep relationship.
2 - Simplicity, optimism, inspiration, and welcoming are powerful themes that take precedence over execution.
3 - Rate your creative/content on a 1-10 scale where 10 is “the kind of work that sets the world on fire.”
4 - Focus less on what you have to offer listeners and more on “why they will love it.”
5 - “I’m lovin’ it” is an “aspirational statement" that should sum up a listener's response after hearing a piece of content. Make what you do "earn the right to use those words.”