If you want to see just how long the current ‘up’ ratings cycle
has been going on for country, this just-released Nielsen bar chart and This Week In Music article affords a nice 10,000 foot view:
To get an idea of how music scores corresponded with this
chart, I pulled A&O&B data from 2006 to 2013 to compare our music
research with the Nielsen shares (at A&O&B, we’ve been tracking music research
scores since 1998).
While our data is primarily from 25-54’s, it’s still easy to see parallel growth and the difference between the right and left sides of both graphs.
Compared to our music scores from 2006-2008, those for 2011-2013 averaged eight percentage points higher (visualize the chart without the two middle bars, 2009 and 2010).
Compared to our music scores from 2006-2008, those for 2011-2013 averaged eight percentage points higher (visualize the chart without the two middle bars, 2009 and 2010).
Overall scores for both the top 1/3 and bottom 1/3 of the year were also higher.
In 2013 however, the gap between the Total Positive scores
for the year’s top 1/3 testers vs. the bottom 1/3 widened slightly helping to explain
the softer scores.
More significantly, for the second straight year, the Like A
Lot ("passion" score) gap between the top and bottom 1/3 widened as well.
Now, as the current Boom approaches its 6th year,
the ongoing challenge for programmers isn’t finding songs listeners will like.
Overall scores are still good – certainly compared to the pre-Boom years.
The challenge is identifying and aggressively exposing those
high passion songs for an ever
widening cume and fan base.
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