Just ahead of Black Friday, Prosper Insights and Analytics released their November Consumer Snapshot which included projected holiday spending by demo.
Some $135-billion is forecast to be spent this year with Gen X and Boomers projected to account for two-thirds of these purchases.
While Millennials are often chased, they are projected to account for just 18% of all 2014 holiday spending.
If your target audience includes 35-64s, you might want to share this "holiday pie" with your advertisers and prospects:
Prosper Insights and Analytics also has a holiday spending video here and more data here in their "Retailers to Watch" report.