Saturday, April 23, 2016

Best Jobs Survey: Entertaining on the One Hand, An Opportunity for Growth, Respect and Recruitment on the Other

Not that I spend a lot of time thinking about surveys like this, but the latest CareerCast.com 2016 Jobs Report ranks “Disc Jockey” 197th out of 200 (we’ve apparently lost our bullet; in 2012 we were 180th).

Obviously if you love what you do, your job is at or near the top of your own list and no survey (other than consistently bad ratings reports or reviews if you're in radio) is likely to make you re-think your career choice.

Still, it’s interesting that many of the things that are most rewarding about being a Talent – such as competitiveness, having your work be highly visible by the public, and working in situations where you’re face-to-face with people – are seen as job negatives in the survey methodology

To compile the list, CareerCast.com uses four “Core Criteria:”

1 - Job Factors including the emotional environment. The survey sees such things as competitiveness and public contact as potential negatives. Most talent would see these as positives.

2 - Income: OK, you’ve got us there. But, show of hands please, how many of us got into performing for the money? So maybe this is only worth half the negative weight.

3 - Employment and Income growth potential: Uh, let’s move on.

4 - Stress Factors: Again the survey takes such things as Competitiveness, Travel, Working in the Public Eye, and Meeting the Public as job negatives; hopefully we all see these as things to embrace not avoid.

Also, the survey's "Disc Jockey" job description is “Broadcasts Music for Radio Stations.”

That’s pretty narrow.

Running through the rest of the 200 jobs CareerCast.com ranked, I found another 35 jobs that are (or should be) at least part of being a “Disc Jockey” including the survey's number one occupation, “Data Scientist” described as someone who “Combines information technology, statistical analysis and other disciplines to interpret trends from data.” Sounds like thoroughly breaking out ratings data to see how your show has grown.

Or how about career number 48 – “Social Media Manager” who “plans and directs online, social media presence.” Most successful talent are working hard at using Social every day.

Or Historian (61), Actor (112), PR Executive (121), Author (144) or Photographer - Instagram and Snapchat anyone? (162).

Averaging the ranks of all the jobs that are part of being a highly successful talent today would make our new rank 111. 

Adjust those aspects of the Core Criteria seen as negative to most jobs to positives in the world of talent and we'd rank higher still.

Of course no ranking should change how we feel about what we do - especially if we embrace challenge, competition, public performance, and relish the fact that our job allows us to be successful in at least 35 other jobs from Data Scientist (#1) to Advertising Sales Person (#193).

These oft unnoticed abilities we have, the work leading up to a performance, and the new growth challenges we take on and attempt to excel at daily should be a source of pride - and dare I say, be an opportunity to showcase what we do as an attractive and exciting career.

No disrespect at all to the work CareerCast.com does. In fact, their survey points out a very real truth.

If you're a Disc Jockey and all you do at your job is “Broadcast Music for Radio Stations,” then perhaps a rank of 197 is appropriate.


The last time I commented on this survey was 2012; you can read that blog here.

1 comment:

Chris Reiser said...

Kudos Mike. Looking past the headlines, asking questions, thinking for yourself and then sharing your thoughts in a clear and concise manner, is something we should all do. I never put too much stock in these surveys. To me, radio has always been a journey of self expression. When it's executed by an individual who is equal parts performer, commentator, comedian and human being, it transforms the medium into a real time art form. If you get to that level, the money and job security will follow. Try telling the market mainstays all over North America that their job is near the bottom of the list and I'm sure they would take you to task.