Sunday, November 29, 2009

Some "In The Box" Thinking

The best place for some of our Christmas decorations is back in that box in the basement that they’ve been stored in.

At our house, Christmas decorations generally fall into three categories: 1) those, new or old, that evoke memories, look good on display and compliment/enhance our home’s holiday feel, 2) those that evoke memories but have seen better days; too precious to throw away, they’re usually taken out, reminisced about, then returned to the box until next year, and 3) those that since last Christmas are now too dated, faded, or otherwise impaired and are, at last, ready for that final sleigh ride to the landfill.

Christmas music on the radio falls into similar categories: 1) songs, new or old, that listeners look forward to, that fit within the overall context of your station, and enhance the listening experience, 2) songs (or artists, styles, lyrics, production, etc.) that may at one time been an important part of the holiday programming but now simply ‘take up space,’ and 3) songs that no longer have relevance or make sense given the larger station picture.

Last year we conducted an online test of almost 300Christmas titles. Scores for songs in the top third averaged 23% higher than scores for songs in the middle third and 63% higher than song scores in the bottom third.

Any holiday songs or imaging or programming on your air that would honestly be better off in a box?

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