Planning on using billboards to promote your morning show? Here's a quick checklist for your campaign.
Effective billboards are short, clean, targeted, attention-getting, and clever. They create desire, ask for action directly or indirectly, and leave an impression.
Here are two morning show boards that deliver on all these counts.
The Power 105 board is up now, the Imus board was up a while back and the shot is via WABC's Facebook page.
These communicate far more than the too common “Ken and Barbie Mornings, 6-10am.”
Seen some boards you’d like to tell us about or direct us to?
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