The bars below represent the percent of ‘Like a Lot” (highest score) for eight music clusters. The blue bars are the responses from 25-54s, the tan bars 55-64s (for display purposes I selected one of the songs in each cluster to represent the entire segment).
55-64s give the Early Millennial cluster the highest passion score. Alpha Boomers also have a long “era tail” with the Boom and Late 90s music clusters outscoring some more recent millennial clusters.
Still, Roadmap 2011 revealed that the majority of 55-64s are extremely positive about how country music is sounding over the past 12 months. 86% feel country music is as good as or better than it’s been over the past 12 months with 94% listening either the same or more to their local country stations compared to a year ago.
Your mileage of course may vary. Hopefully this inspires you to check into how different segments of your audience respond to your individual music clusters.
Still, Roadmap 2011 revealed that the majority of 55-64s are extremely positive about how country music is sounding over the past 12 months. 86% feel country music is as good as or better than it’s been over the past 12 months with 94% listening either the same or more to their local country stations compared to a year ago.
Your mileage of course may vary. Hopefully this inspires you to check into how different segments of your audience respond to your individual music clusters.
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