A while back I posted 5 reasons why your station should
enter Station/Personality of the Year competitions (click to read).
Here are three more just in time for the Academy of Country Music’s Station of the
Year and On-Air Personality of the Year competition which is open for submissions through December 6th (get information here or give me a call, text or email).
2. Relatedly, use your presentation as a coaching
and leadership tool to challenge the entire staff. For every event in the coming year, challenge co-workers to help make it bigger, better, or improved in some meaningful way. Remind the
staff of the challenge throughout the year by using it as a theme for meetings
or by publicly acknowledging co-workers for special efforts. You’ll reap a product benefit while making
your next submission a true collective undertaking that all can take pride in.
3. Re-purpose your presentation to create a multi-media sales piece. Add video from your talent, PD, GM and SM. You can even embed a sales contest at the end of the video to encourage viewership and interaction. Create an edited version and post on YouTube for listeners and fans.
3. Re-purpose your presentation to create a multi-media sales piece. Add video from your talent, PD, GM and SM. You can even embed a sales contest at the end of the video to encourage viewership and interaction. Create an edited version and post on YouTube for listeners and fans.
It’s a great honor to take home the trophy of course. But
you’re also a winner just by participating in the process.
I hope you enter.
Congraulations to KUZZ AM/FM, Bakersfield, the reigning ACM Radio Station of the Year/Medium Market. The team is shown above including Jerry Hufford (second from left), Tom Jordan, Toni-Marie, and Mel Owens along with Gary Allan.
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