Pressed for Time: A&O&B Quick Links

It’s rare to talk to a GM, OM or PD who isn’t pressed for time.  

Perhaps why this post from Seth Godin caught my eye: running out of time is a euphemism for "it wasn’t important enough."

I’ll bet if we polled 100 programmers and talent, most would place "their show" or "what’s on the air" at or near the top of their "This Is Important" list. And what listeners hear would be a daily reflection of this list.

But, things happen. 

Which is why it's imperative to regularly step back and make sure what's most important is actually getting done.

If you want some radio-centric time management tips, A&O&B has some. 

Read Jaye Albright's recent blog about "near-time" time management here. A while back I posted a piece on having a long plan as well as a daily list;  read that here. If you're needing help re-engaging in show prep, you'll want to read this from Becky Brenner.

Paraphrasing Thomas Edison, avoid being "consumed by the urgent at the expense of the important." 

Polishing the Brand with Shared Values

"Does this polish the brand?" 

That's a question we encourage our stations to ask themselves as they consider any additions (or subtractions) to their products.

It's a good question that encompasses:

• Is this “on brand” (i.e., consistent with the station/brand values?)
• Does it match the values and expectations of the audience?
• Does this enhance or detract from the brand?
• Will this surprise and delight users?
• Is this the best ‘camera angle’ or execution we can use?

A&O&B has always been a believer in paying serious attention to listener values. Understanding these values is a key to connectivity.

For a non-radio example of in-sync product and consumer values, visit http://www.starbucks.com/ and you’ll see a tab for ‘Responsibility.’ 

The drop down menu includes Community, Environment, Ethical and even a Global Responsibility Goals andProgress Report.

So it was no surprise to see this on a recent Starbucks visit.

On brand.  Value-appropriate. Enhances. Delights. Doable.

It's a good example of how to evaluate an opportunity based on values as well as inspire thinking that can polish your brand.

Have a story about something you've done to polish your brand? 

We'd all love to hear about it.