But these cutaways will have the greatest impact if they also add value to the TV station.
Here are four steps to maximizing your TV opportunity:
1 - Make the TV morning show look good. Just as in a multi-person radio show, each player - in addition to being interesting in their own right - needs to give others in the room opportunities to look smart, be funny, etc. Same goes for you and your TV partners. If the TV talent look forward to your segment because it gives them an opportunity to shine, the segment will be significantly better.
2 - Prepare something fascinating to share. This is not the time to wing it. You’ll either be perceived as interesting and entertaining or a waste of time – there’s not much in-between.
3 - Engage the TV talent in your story. Let them know in advance what your content is so they can prepare, participate and look smart to their viewers (making you look smart too of course).
4 - Always deliver a dual call to action: “Watch the TV partner and listen to your morning show.” Give a reason for each.
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