Because I have the talent (?) to find a baseball-related analogy
for almost anything in life, MLB’s opening week is always an exciting time for
me.
Not only does it spell the end of "there’s nothing to watch on TV," the opening games hold the promise for a brand new season of baseball metaphors and also affords the opportunity to throw out the first baseball-themed blog of the year – two things for which apparently I am both physically and mentally unable to avoid doing.
Not only does it spell the end of "there’s nothing to watch on TV," the opening games hold the promise for a brand new season of baseball metaphors and also affords the opportunity to throw out the first baseball-themed blog of the year – two things for which apparently I am both physically and mentally unable to avoid doing.
For a couple of months now my new favorite baseball mantra has been “Respect 90.” It comes from Chicago Cubs Manager Joe Maddon who also has made the phrase part of
his Twitter profile (@CubsJoeMadd).
Specifically, “Respect 90” is about respecting the 90
feet between home plate and first base. Players demonstrate their respect by running
hard from home to first, even when it’s likely their routine
grounder or pop fly will be nothing more than an easy out.
Of course “Respect 90” is far more encompassing. The code
can be applied to every aspect of playing the game thus demonstrating not only
respect for baseball, but for the fans - and even a player’s own self-respect.
A ballplayer may have multiple opportunities a day to
Respect 90 – 4 or 5 times while batting and maybe a few more during the
game in the field. Most talent have at
least that many opportunities every hour via mic breaks alone.
What if starting tomorrow we as talent determined to “Respect 90”
and never mail a break in again, instead going ‘all out’ every time we opened
the mic? Can you imagine how incredible such a station
would sound?
Furthermore, can you imagine what listeners and clients and competitors would think if every mic break, every piece of
production, every spot, every appearance, every sales call, promotion, etc., etc., embraced the concept of “Respect 90?”
Joe Maddon explained the rewards of respecting 90 this
way:
“Understand whatever you put out there will come back to
you. If you give respect, you’re going to get respect in return...If you really
believe that and live by that, a lot of things will come your way.”
Embracing “Respect 90” may indeed bring good things to
you.
But you won’t be the only one reaping rewards.
Some previous catchphrase-related blogs: Polish the Brand, Lovin’ on the Music, The 'Does Anybody Care' Filter
Some previous catchphrase-related blogs: Polish the Brand,
Some previous baseball-related blogs: Legacy Talent, Ideas are Like Runners In Scoring Position, How Many Web Gems Were On Your Show Today
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