Monday, April 06, 2015

Getting Out What You Put In: First Baseball-Themed Blog of the Season

Because I have the talent (?) to find a baseball-related analogy for almost anything in life, MLB’s opening week is always an exciting time for me.

Not only does it spell the end of "there’s nothing to watch on TV," the opening games hold the promise for a brand new season of baseball metaphors and also affords the opportunity to throw out the first baseball-themed blog of the year – two things for which apparently I am both physically and mentally unable to avoid doing.

For a couple of months now my new favorite baseball mantra has been “Respect 90.” It comes from Chicago Cubs Manager Joe Maddon who also has made the phrase part of his Twitter profile (@CubsJoeMadd).

Specifically, “Respect 90” is about respecting the 90 feet between home plate and first base. Players demonstrate their respect by running hard from home to first, even when it’s likely their routine grounder or pop fly will be nothing more than an easy out.

Of course “Respect 90” is far more encompassing. The code can be applied to every aspect of playing the game thus demonstrating not only respect for baseball, but for the fans - and even a player’s own self-respect.

A ballplayer may have multiple opportunities a day to Respect 90 – 4 or 5 times while batting and maybe a few more during the game in the field.  Most talent have at least that many opportunities every hour via mic breaks alone.

What if starting tomorrow we as talent determined to “Respect 90” and never mail a break in again, instead going ‘all out’ every time we opened the mic?  Can you imagine how incredible such a station would sound?

Furthermore, can you imagine what listeners and clients and competitors would think if every mic break, every piece of production, every spot, every appearance, every sales call, promotion, etc., etc., embraced the concept of “Respect 90?”

Joe Maddon explained the rewards of respecting 90 this way: 

“Understand whatever you put out there will come back to you. If you give respect, you’re going to get respect in return...If you really believe that and live by that, a lot of things will come your way.”

Embracing “Respect 90” may indeed bring good things to you.  

But you won’t be the only one reaping rewards. 

Some previous catchphrase-related blogs: Polish the BrandLovin’ on the Music, The 'Does Anybody Care' Filter

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