As
part of her “Radio Matters” presentation at the 2015 Nielsen Total Audio
Conference, the RAB’s Erica Farber shared
this slide about radio's composition.
While primarily part of a larger, advertiser-directed initiative, the PD in me also saw this slide as a quick programming checklist.
How are you doing in each of these areas?
Watch the RAB "Radio Matters" video here
Nielsen Audio Conference Tweets: #nielsenaudioconf
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