Friday, December 04, 2015

7 Components of Todays Radio: A Quick PD Checklist

As part of her “Radio Matters” presentation at the 2015 Nielsen Total Audio Conference, the RAB’s Erica Farber shared this slide about radio's composition.

While primarily part of a larger, advertiser-directed initiative, the PD in me also saw this slide as a quick programming checklist.

How are you doing in each of these areas?

Watch the RAB "Radio Matters" video here

Nielsen Audio Conference Tweets: #nielsenaudioconf

No comments: