“Peer pressure is one of the greatest motivators in professional football,” former Dallas Cowboys and OU Sooners Coach Barry Switzer told the audience at the talent coaching session at this year’s Country Radio Seminar.
To make his point, Coach Switzer went on to tell the story of a particular Wednesday morning team meeting - Wednesday being the day when the entire Cowboys team would gather to watch videos of last week’s kicking game. Everyone on the team - whether they’re part of the kicking unit or not - is present.
The video rolled and everybody watched as the individual kicking plays were shown.
It would quickly become obvious who was or was not giving their all.
As one player’s performance was called out as under-performing, Coach Switzer recalled standing up and, in the presence not only of the offending player but the entire team shout, “Cut him Coach! He's going to cost us wins!"
Immediately I imagined a weekly air check meeting where everyone in the building was summoned to hear breaks from each talent’s week of shows and voice their opinions about the effort the talent was putting forth.
Knowing your work is going to be laid bare and evaluated by your teammates - not only for its in-the-moment impact, but for its positive or negative reflection on the brand and everyone associated with it now and in the future - would indeed be one heck of a motivator!
The thing is, that while we don’t generally put our on air talent through something like this (though it does give you pause), listeners do.
And they too have a version of “Cut him, Coach!”
It goes something like: “I’m tuning out now because there must be something that's more entertaining than this.”
Hopefully we’re all aspiring to be exceptional every break (or sales call or in responding to a listener touch-point) every day.
But a little extra motivation is never a bad thing.