Sunday, January 23, 2011

A Business Class from "Professor" Zac Brown

The Zac Brown Band made the front page of USA Today’s Life section this week but it could have just as easily been the business section.

The piece offered a look at some of the band’s goals and visions which read like a “how-to” on how to please the fans you have and grow by attracting new ones.

Here are nine take-aways:

Have a vision. According to Zac, “We plan on going out and conquering every music lover we can find.”

Let your passion show: "We love to play," he goes on to say, "whether it's for 50 people or 15,000. If there's people we need to win over, we bring them in, play for them, feed them."

Think outside the box: Zac says, “We’re here to gather music lovers…I don’t know why everybody wants to put everything in a box. It’s almost like profiling.”

Use collaboration to foster greater creativity and originality. The ZBB has played/partnered with Alan Jackson, Jimmy Buffett, Kid Rock, CDB, Mac McAnally and Leon Russell.

Choose your partners carefully. “We don’t play with people we don’t like to play with,” stated drummer Chris Fryar.

Know and play to your strengths. “As long as we have four or five songs on every record that can live on country radio, we don’t plan on going anywhere,” says Zac.

Constantly find new ways to delight your fans. Eat and Greets give fans a chance to interact with their favorite performers on a different level, but the ZBB’s Eat and Greets go far beyond expectations. No soggy egg rolls or nachos; you’re talking beef filet and pork tenderloin. And then there’s the four-hour show. “The idea is to make the concert experience full-sensory and to make everyone really feel like they got their money’s worth.”

Be future-thinking. What can be done differently to endear a brand even more? The ZBB hopes to one day to control the concessions so they can offer everyone a high-end dining experience complete with family recipes.

Have a distinctive logo. Two words: stocking cap.

Inspired to find new ways to grow and delight your fans? Me, too.

I’m proud the Zac Brown Band plays on country radio.

Photo credit Josh F. Anderson for USA Today

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